Naf-Naf Middle Eastern Grill Franchise FDD, Costs & Fees (2024)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$30,000
Investment required
$539,000 - $813,000
Naf-Naf Middle Eastern Grill: Authentic Flavors, Fast-Casual Excellence
Naf-Naf Middle Eastern Grill is a popular fast-casual dining franchise specializing in Middle Eastern cuisine. Founded in 2009, the original restaurant was established in Chicago, Illinois. The franchise is headquartered in Chicago and began its franchising journey in 2010.
Naf-Naf Middle Eastern Grill offers a diverse menu featuring freshly prepared dishes such as falafel, shawarma, kebabs, and various Mediterranean salads and sides. Their commitment to high-quality, authentic ingredients and made-to-order meals has positioned them as a distinctive player in the fast-casual dining market.
What sets Naf-Naf apart from its competitors is its focus on both quality and customer experience. The franchise emphasizes a fast, casual dining atmosphere where patrons can enjoy flavorful and healthy options quickly. Additionally, Naf-Naf’s dedication to authentic Middle Eastern flavors and ingredients provides a unique offering compared to other fast-casual chains.
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
| Type of Expenditure |
Amount |
| Initial franchise fee |
$30,000 |
| Rent and security deposit |
See Note 2 |
| Construction / Leasehold improvements |
$221,400 – $350,000 |
| Architect/Engineers/Expeditor Fees |
$12,000 – $32,000 |
| Furniture, Fixtures, and Equipment |
$184,300 – $225,000 |
| Exterior Signage |
$9,000 - $25,000 |
| Digital/Menu Boards |
$9,400 – $12,100 |
| Opening inventory |
$8,300 – $12,000 |
| Smallwares and Uniforms |
$13,400 – $16,000 |
| Point-of-Sale and Computer Systems |
$11,000 – $14,000 |
| Market Introduction Program |
$10,000 |
| Training Expenses |
$6,800 – $12,100 |
| Insurance (Annual) |
$3,500 – $10,000 |
| Miscellaneous Opening Costs |
$10,000 – $25,000 |
| Additional funds – 3 months |
$10,000 – $40,000 |
| Total Estimated Initial Investment (excluding real estate costs) |
$539,100 - $813,200 |
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Franchise Disclosure Document
Training
Naf-Naf Middle Eastern Grill provides comprehensive training programs to ensure franchisees are well-prepared to operate their locations successfully. The training includes:
- Initial Training: This covers all aspects of running a Naf-Naf location, including operational procedures, food preparation techniques, and customer service standards. Franchisees receive hands-on training at a company-owned restaurant.
- On-Site Training: Once the franchisee's location is set up, Naf-Naf provides on-site training to assist with the store's launch. This includes guidance on daily operations, staff management, and adhering to Naf-Naf’s operational standards.
- Ongoing Support: Naf-Naf offers continuous support through regular visits and consultations. This includes refresher courses, updates on new procedures, and best practices to ensure ongoing operational success.
- Marketing and Sales Training: Franchisees receive training on local marketing strategies and sales techniques to effectively promote their store and attract customers. This includes leveraging promotional materials and implementing successful marketing campaigns.
Territory Protection
Naf-Naf Middle Eastern Grill provides territory protection to its franchisees, ensuring that each location has a designated area where no other Naf-Naf franchise will operate.
This protection helps franchisees to build their business without the threat of internal competition from other franchisees within their assigned territory. The franchise's territory protection policy is designed to maximize each franchisee's market potential and foster a stable business environment.
By defining clear territorial boundaries, Naf-Naf helps franchisees to focus on local marketing and customer engagement without concerns of overlapping markets.
