Naf-Naf Middle Eastern Grill

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Naf-Naf Middle Eastern Grill

Food & Beverage
Other Food

Naf-Naf Middle Eastern Grill Franchise FDD, Costs & Fees (2025)

Naf-Naf Middle Eastern Grill serves traditional Middle Eastern cuisine, including falafel, shawarma, and hummus, made with fresh ingredients and authentic flavors, providing a taste of the Mediterranean.

Naf-Naf Middle Eastern Grill is a popular fast-casual dining franchise specializing in Middle Eastern cuisine. Founded in 2009, the original restaurant was established in Chicago, Illinois. The franchise is headquartered in Chicago and began its franchising journey in 2019.

Naf-Naf Middle Eastern Grill offers a diverse menu featuring freshly prepared dishes such as falafel, shawarma, kebabs, and various Mediterranean salads and sides. Their commitment to high-quality, authentic ingredients and made-to-order meals has positioned them as a distinctive player in the fast-casual dining market.

What sets Naf-Naf apart from its competitors is its focus on both quality and customer experience. The franchise emphasizes a fast, casual dining atmosphere where patrons can enjoy flavorful and healthy options quickly.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Rent and Security Deposit See Note 2
Construction / Leasehold Improvements $175,000 – $350,000
Architect/Engineers/Expeditor Fees $12,000 – $32,000
Furniture, Fixtures, and Equipment $184,300 – $225,000
Exterior Signage $9,000 – $25,000
Digital/Menu Boards $9,400 – $12,100
Opening Inventory $15,000 – $17,000
Smallwares and Uniforms $14,000 – $16,500
Point-of-Sale and Computer Systems $12,000 – $14,000
Market Introduction Program $10,000
Training Expenses $6,800 – $12,100
Insurance (Annual) $3,500 – $10,000
Miscellaneous Opening Costs $10,000 – $25,000
Additional Funds – 3 months $10,000 – $40,000
Total Estimated Initial Investment (excluding real estate costs) $501,000 – $818,700
Type of Expenditure Amount
Initial Franchise Fee $30,000
Rent and Security Deposit See Note 2
Construction / Leasehold Improvements $175,000 – $350,000
Architect/Engineers/Expeditor Fees $12,000 – $32,000
Furniture, Fixtures, and Equipment $184,300 – $225,000
Exterior Signage $9,000 – $25,000
Digital/Menu Boards $9,400 – $12,100
Opening Inventory $15,000 – $17,000
Smallwares and Uniforms $14,000 – $16,500
Point-of-Sale and Computer Systems $12,000 – $14,000
Market Introduction Program $10,000
Training Expenses $6,800 – $12,100
Insurance (Annual) $3,500 – $10,000
Miscellaneous Opening Costs $10,000 – $25,000
Additional Funds – 3 months $10,000 – $40,000
Total Estimated Initial Investment (excluding real estate costs) $501,000 – $818,700

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2019
Franchisees

?

20
+
33%
33%
Franchise fee

?

$30,000
Investment

?

$501,000 - $819,000
Revenue (AUV)

?

Undisclosed
Upgrade

$812,000

+
-11.4%
-11.4%
Operating Profit

?

Upgrade

10.7%

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

Naf-Naf Middle Eastern Grill

key competitors in the

Other Food

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

20

New
+
33%
33%

$30,000

$501,000

$819,000

n.a.

$812,000

$xxx,xxx

72.9%

xx%

n.a.

10.7%

xx%

n.a.

16

New
+
700%
700%

$35,000

$258,000

$516,000

n.a.

$558,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

108

New
+
-7%
-7%

$3,250 to $25,000

$1,007,000

$1,568,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

27

New
+
35%
35%

$30,000

$340,000

$596,000

n.a.

$569,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

237

New
+
6%
6%

$35,000

$899,000

$1,354,000

n.a.

$1,017,000

$xxx,xxx

69.0%

xx%

n.a.

14.5%

xx%

n.a.

18

New
+
n.a.
n.a.

$50,000

$1,539,000

$4,819,000

n.a.

$2,889,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
n.a.
n.a.

$30,000

$192,000

$410,000

n.a.

$1,454,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

59

New
+
-21%
-21%

$35,000

$555,000

$1,008,000

n.a.

$1,607,000

$xxx,xxx

65.8%

xx%

n.a.

20.9%

xx%

n.a.

6

New
+
200%
200%

$59,500

$429,000

$723,000

n.a.

$1,591,000

$xxx,xxx

45.7%

xx%

n.a.

8.9%

xx%

n.a.

243

New
+
-4%
-4%

$32,000

$299,000

$1,462,000

n.a.

$1,132,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
8%
8%

$50,000

$830,000

$1,338,000

n.a.

$525,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
-17%
-17%

$49,000

$386,000

$554,000

n.a.

$610,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

134

New
+
-20%
-20%

$50,000

$2,721,000

$4,326,000

n.a.

$2,547,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

20

New
+
-5%
-5%

$50,000

$1,080,000

$3,974,000

n.a.

$2,975,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$194,000

$515,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

59

New
+
11%
11%

$50,000

$1,987,000

$6,048,000

n.a.

$5,540,000

$xxx,xxx

72.9%

xx%

n.a.

n.a.

xx%

n.a.

150

New
+
-2%
-2%

$50,000

$473,000

$2,400,000

n.a.

$1,336,000

$xxx,xxx

71.6%

xx%

n.a.

5.2%

xx%

n.a.

74

New
+
35%
35%

$60,000

$1,555,000

$7,056,000

n.a.

$4,779,000

$xxx,xxx

72.7%

xx%

n.a.

n.a.

xx%

n.a.

314

New
+
0%
0%

$75,000

$599,000

$821,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
-9%
-9%

$45,000

$418,000

$1,310,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$1,850,000

$12,375,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
-43%
-43%

$40,000

$267,000

$969,000

n.a.

$636,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
20%
20%

$25,000

$278,000

$439,000

n.a.

$416,000

$xxx,xxx

78.4%

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
n.a.
n.a.

$49,500

$162,000

$294,000

n.a.

$293,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$30,000

$999,000

$1,115,000

n.a.

$1,491,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

823

New
+
-12%
-12%

n.a.

$62,000

$172,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

27

New
+
4%
4%

$30,000

$242,000

$829,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

276

New
+
n.a.
n.a.

$50,000

$62,000

$327,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

99

New
+
-8%
-8%

$25,000

$813,000

$1,457,000

n.a.

$1,580,000

$xxx,xxx

70.0%

xx%

n.a.

n.a.

xx%

n.a.

92

New
+
-2%
-2%

$45,000

$1,364,000

$2,070,000

n.a.

$2,203,000

$xxx,xxx

75.3%

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
388%
388%

$35,000

$415,000

$597,000

n.a.

$1,402,000

$xxx,xxx

70.2%

xx%

n.a.

9.3%

xx%

n.a.

43

New
+
-14%
-14%

$25,000

$303,000

$1,016,000

n.a.

$742,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
24%
24%

$25,000

$793,000

$1,280,000

n.a.

$1,391,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

20

New
+
100%
100%

$35,000

$579,000

$1,150,000

n.a.

$1,745,000

$xxx,xxx

72.6%

xx%

n.a.

11.1%

xx%

n.a.

16

New
+
14%
14%

$25,000

$577,000

$1,228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$246,000

$460,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

220

New
+
9%
9%

$35,000

$208,000

$840,000

n.a.

$821,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$30,000

$450,000

$1,233,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

21

New
+
-5%
-5%

$125,000

$5,048,000

$16,113,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
n.a.
n.a.

$40,000

$61,000

$72,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

348

New
+
-3%
-3%

$50,000

$3,558,000

$8,739,000

n.a.

$4,110,000

$xxx,xxx

61.8%

xx%

n.a.

n.a.

xx%

n.a.

79

New
+
8%
8%

$15,000

$175,000

$414,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
59%
59%

$40,000

$232,000

$497,000

n.a.

$782,000

$xxx,xxx

63.7%

xx%

n.a.

8.7%

xx%

n.a.

40

New
+
208%
208%

$36,000

$208,000

$659,000

n.a.

$596,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training 

Naf-Naf Middle Eastern Grill provides comprehensive training programs to ensure franchisees are well-prepared to operate their locations successfully. The training includes:

  1. Initial Training: This covers all aspects of running a Naf-Naf location, including operational procedures, food preparation techniques, and customer service standards. Franchisees receive hands-on training at a company-owned restaurant.
  2. On-Site Training: Once the franchisee's location is set up, Naf-Naf provides on-site training to assist with the store's launch. This includes guidance on daily operations, staff management, and adhering to Naf-Naf’s operational standards.
  3. Ongoing Support: Naf-Naf offers continuous support through regular visits and consultations. This includes refresher courses, updates on new procedures, and best practices to ensure ongoing operational success.

Territory Protection

Naf-Naf Middle Eastern Grill provides territory protection to its franchisees, ensuring that each location has a designated area where no other Naf-Naf franchise will operate. 

This protection helps franchisees to build their business without the threat of internal competition from other franchisees within their assigned territory. The franchise's territory protection policy is designed to maximize each franchisee's market potential and foster a stable business environment. 

By defining clear territorial boundaries, Naf-Naf helps franchisees to focus on local marketing and customer engagement without concerns of overlapping markets.

Competitors

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27
+
4%
4%
Investment

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$242,000 - $829,000
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18
+
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$1,539,000 - $4,819,000
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Shah's Halal

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Yummi Go Gourmet

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