

Naf-Naf Middle Eastern Grill is a popular fast-casual dining franchise specializing in Middle Eastern cuisine. Founded in 2009, the original restaurant was established in Chicago, Illinois. The franchise is headquartered in Chicago and began its franchising journey in 2019.
Naf-Naf Middle Eastern Grill offers a diverse menu featuring freshly prepared dishes such as falafel, shawarma, kebabs, and various Mediterranean salads and sides. Their commitment to high-quality, authentic ingredients and made-to-order meals has positioned them as a distinctive player in the fast-casual dining market.
What sets Naf-Naf apart from its competitors is its focus on both quality and customer experience. The franchise emphasizes a fast, casual dining atmosphere where patrons can enjoy flavorful and healthy options quickly.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Naf-Naf Middle Eastern Grill provides comprehensive training programs to ensure franchisees are well-prepared to operate their locations successfully. The training includes:
Naf-Naf Middle Eastern Grill provides territory protection to its franchisees, ensuring that each location has a designated area where no other Naf-Naf franchise will operate.
This protection helps franchisees to build their business without the threat of internal competition from other franchisees within their assigned territory. The franchise's territory protection policy is designed to maximize each franchisee's market potential and foster a stable business environment.
By defining clear territorial boundaries, Naf-Naf helps franchisees to focus on local marketing and customer engagement without concerns of overlapping markets.
Below are some of
Naf-Naf Middle Eastern Grill
key competitors in the
Other Food
sector.

20
$30,000
$501,000
$819,000
n.a.
$812,000
$xxx,xxx
72.9%
n.a.
10.7%
n.a.

Sticks Kebob Shop is a fast-casual Mediterranean franchise offering marinated kebabs, salads, and sides, serving health- and value-focused diners and families, and known for fresh ingredients, bold flavors, flexible formats and strong growth potential.
?
?

The New York Butcher Shoppe is a retail-butcher franchise offering hand-cut steaks, premium meats, prepared entrées, sides, and gourmet grocery items, serving families and food enthusiasts, and known for high-quality product, inviting atmosphere, and proven franchise model.
?
?

Capt Loui is a seafood & coastal dining franchise offering fresh seafood, coastal American cuisine, and casual dining ambiance, serving families and coastal diners, and known for ocean-fresh ingredients, nautical branding, and relaxed upscale vibe.
?
?

Potato Corner is a quick-service franchise known for its flavored French fries. Originating from the Philippines, it has expanded globally, offering a variety of seasonings and serving options to appeal to diverse tastes.
?
?

Hawaiian Bros Island Grill is a fast-casual restaurant franchise serving Hawaiian plate lunches, featuring marinated meats, rice, and macaroni salad in a tropical-themed environment.
?
?

Shah's Halal is a fast-casual franchise offering halal food options like gyros, platters, and wraps, with authentic flavors and quick service.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.