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Naf-Naf Middle Eastern Grill

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Other Food

Naf-Naf Middle Eastern Grill

Naf-Naf Middle Eastern Grill Franchise FDD, Costs & Fees (2025)

Naf-Naf Middle Eastern Grill serves traditional Middle Eastern cuisine, including falafel, shawarma, and hummus, made with fresh ingredients and authentic flavors, providing a taste of the Mediterranean.

Naf-Naf Middle Eastern Grill is a popular fast-casual dining franchise specializing in Middle Eastern cuisine. Founded in 2009, the original restaurant was established in Chicago, Illinois. The franchise is headquartered in Chicago and began its franchising journey in 2019.

Naf-Naf Middle Eastern Grill offers a diverse menu featuring freshly prepared dishes such as falafel, shawarma, kebabs, and various Mediterranean salads and sides. Their commitment to high-quality, authentic ingredients and made-to-order meals has positioned them as a distinctive player in the fast-casual dining market.

What sets Naf-Naf apart from its competitors is its focus on both quality and customer experience. The franchise emphasizes a fast, casual dining atmosphere where patrons can enjoy flavorful and healthy options quickly.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Rent and Security Deposit See Note 2
Construction / Leasehold Improvements $175,000 – $350,000
Architect/Engineers/Expeditor Fees $12,000 – $32,000
Furniture, Fixtures, and Equipment $184,300 – $225,000
Exterior Signage $9,000 – $25,000
Digital/Menu Boards $9,400 – $12,100
Opening Inventory $15,000 – $17,000
Smallwares and Uniforms $14,000 – $16,500
Point-of-Sale and Computer Systems $12,000 – $14,000
Market Introduction Program $10,000
Training Expenses $6,800 – $12,100
Insurance (Annual) $3,500 – $10,000
Miscellaneous Opening Costs $10,000 – $25,000
Additional Funds – 3 months $10,000 – $40,000
Total Estimated Initial Investment (excluding real estate costs) $501,000 – $818,700
Type of Expenditure Amount
Initial Franchise Fee $30,000
Rent and Security Deposit See Note 2
Construction / Leasehold Improvements $175,000 – $350,000
Architect/Engineers/Expeditor Fees $12,000 – $32,000
Furniture, Fixtures, and Equipment $184,300 – $225,000
Exterior Signage $9,000 – $25,000
Digital/Menu Boards $9,400 – $12,100
Opening Inventory $15,000 – $17,000
Smallwares and Uniforms $14,000 – $16,500
Point-of-Sale and Computer Systems $12,000 – $14,000
Market Introduction Program $10,000
Training Expenses $6,800 – $12,100
Insurance (Annual) $3,500 – $10,000
Miscellaneous Opening Costs $10,000 – $25,000
Additional Funds – 3 months $10,000 – $40,000
Total Estimated Initial Investment (excluding real estate costs) $501,000 – $818,700

Naf-Naf Middle Eastern Grill

2025

Franchise Disclosure Document

Number of units

Training 

Naf-Naf Middle Eastern Grill provides comprehensive training programs to ensure franchisees are well-prepared to operate their locations successfully. The training includes:

  1. Initial Training: This covers all aspects of running a Naf-Naf location, including operational procedures, food preparation techniques, and customer service standards. Franchisees receive hands-on training at a company-owned restaurant.
  2. On-Site Training: Once the franchisee's location is set up, Naf-Naf provides on-site training to assist with the store's launch. This includes guidance on daily operations, staff management, and adhering to Naf-Naf’s operational standards.
  3. Ongoing Support: Naf-Naf offers continuous support through regular visits and consultations. This includes refresher courses, updates on new procedures, and best practices to ensure ongoing operational success.

Territory Protection

Naf-Naf Middle Eastern Grill provides territory protection to its franchisees, ensuring that each location has a designated area where no other Naf-Naf franchise will operate. 

This protection helps franchisees to build their business without the threat of internal competition from other franchisees within their assigned territory. The franchise's territory protection policy is designed to maximize each franchisee's market potential and foster a stable business environment. 

By defining clear territorial boundaries, Naf-Naf helps franchisees to focus on local marketing and customer engagement without concerns of overlapping markets.

Competitors

Below are some of

Naf-Naf Middle Eastern Grill

key competitors in the

Other Food

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

20

New
+
33%
33%

$30,000

$501,000

$819,000

n.a.

$812,000

$xxx,xxx

72.9%

xx%

n.a.

10.7%

xx%

n.a.

Competitors

Sticks Kebob Shop

Sticks Kebob Shop is a fast-casual Mediterranean franchise offering marinated kebabs, salads, and sides, serving health- and value-focused diners and families, and known for fresh ingredients, bold flavors, flexible formats and strong growth potential.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$248,000 - $573,000

New York Butcher Shoppe

The New York Butcher Shoppe is a retail-butcher franchise offering hand-cut steaks, premium meats, prepared entrées, sides, and gourmet grocery items, serving families and food enthusiasts, and known for high-quality product, inviting atmosphere, and proven franchise model.

Franchisees

?

25
+
67%
67%
Investment

?

$459,000 - $794,000

Capt Loui

Capt Loui is a seafood & coastal dining franchise offering fresh seafood, coastal American cuisine, and casual dining ambiance, serving families and coastal diners, and known for ocean-fresh ingredients, nautical branding, and relaxed upscale vibe.

Franchisees

?

17
+
21%
21%
Investment

?

$230,000 - $833,000

Potato Corner

Potato Corner is a quick-service franchise known for its flavored French fries. Originating from the Philippines, it has expanded globally, offering a variety of seasonings and serving options to appeal to diverse tastes.

Franchisees

?

27
+
4%
4%
Investment

?

$242,000 - $829,000

Hawaiian Bros Island Grill

Hawaiian Bros Island Grill is a fast-casual restaurant franchise serving Hawaiian plate lunches, featuring marinated meats, rice, and macaroni salad in a tropical-themed environment.

Franchisees

?

18
+
n.a.
n.a.
Investment

?

$1,539,000 - $4,819,000

Shah's Halal

Shah's Halal is a fast-casual franchise offering halal food options like gyros, platters, and wraps, with authentic flavors and quick service.

Franchisees

?

13
+
n.a.
n.a.
Investment

?

$192,000 - $410,000

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