Potato Corner: Shaking Up the Global Snack Scene with Flavored Fries

Potato Corner is a leading global franchise renowned for its flavored French fries. Established in October 1992 in Mandaluyong, Philippines, by Jose Magsaysay Jr. and his partners, the brand began as a small food cart.

It quickly gained popularity, leading to the commencement of franchising in 1993. Headquartered in the Philippines, Potato Corner offers a unique menu centered around flavored French fries.

Customers can choose from a variety of seasonings such as cheese, barbecue, sour cream, and chili barbecue. The brand has also expanded its offerings to include items like chicken poppers and tater tots, catering to diverse tastes.

What sets Potato Corner apart is its distinctive "shaking" method, where fries are tossed with flavor powders in a cup, ensuring even coating and a fun customer experience.

Training

Potato Corner provides a structured training framework to ensure that franchisees and their staff are well-prepared to operate their franchised restaurants effectively. Here are the key training programs offered by the franchisor:

1. Pre-Opening Initial Training Program: Conducted at an Affiliate-Owned Restaurant in Southern California and/or the corporate office, this program is mandatory for the Principal Owner, General Manager, or other key managerial personnel. Portions of this training may also be delivered remotely via a virtual platform.
2. Pre-Opening On-Site Opening Assistance: For first-time franchisees, Potato Corner offers up to three days of on-site assistance at the time of opening to help set up operations and provide hands-on support. This is not offered to franchisees who already operate a Potato Corner restaurant or are renewing a franchise.
3. Post-Opening Additional Training Programs: These are provided for new or replacement supervisory or managerial personnel to ensure continuity and adherence to operational standards.
4. Post-Opening Initial Training Programs: Additional initial training sessions may be offered to supervisory and managerial personnel post-launch to reinforce operational procedures and policies.

Territory Protection

Potato Corner provides territory protection to its franchisees through the designation of a "Protected Area." Franchisees are granted this Protected Area, which typically spans a 1 to 5 mile radius from the Franchised Restaurant.

Within this area, provided the franchisee is not in default, the franchisor will not authorize or open another Potato Corner Restaurant, offering some degree of localized exclusivity.

However, this protection has limitations. The Protected Area does not equate to a fully exclusive territory, as Potato Corner retains the right to compete through other outlets and distribution channels.