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Apple Spice Franchise FDD, Costs & Fees (2025)

Apple Spice specializes in box lunches and catering services, providing fresh and delicious meals for corporate events and gatherings.

Apple Spice is a premier box lunch delivery and catering franchise specializing in fresh, individually packaged meals for corporate clients. Founded in 1988 by Randy Clegg and Wayne Curtis in Salt Lake City, Utah, the company has grown to nearly 50 locations nationwide. Apple Spice began franchising in 2003 and is headquartered at 1290 W. 2320 S, Salt Lake City, UT 84119.

The franchise offers a diverse menu featuring sandwiches, salads, wraps, and bakery treats, all made with freshly baked bread, crisp vegetables, and premium meats and cheeses.

Each box lunch includes a freshly baked cookie, ensuring a complete and satisfying meal. Apple Spice's commitment to quality ingredients and dependable service has made it a trusted choice for business meetings and corporate events.

What sets Apple Spice apart is its focus on the B2B market, providing tailored catering solutions for businesses of all sizes. The franchise model offers a balanced lifestyle with operations typically running Monday through Friday during business hours, appealing to entrepreneurs seeking work-life balance.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount (For 1 Territory)
Initial Franchise Fee $49,000
Training & Living Expenses while training $5,000 - $8,000
Training Fee $10,000
Real Estate Lease Deposit $1,800 - $7,000
Real Estate Improvements $75,500 - $175,000
Real Estate Consultant $0 - $2,000
Equipment Package $145,000 - $155,000
Freight (equipment/POS/Opening Inventory) $1,000 - $5,000
Shelving/Office furniture $1,000 - $4,000
POS System (hardware/software/install) $19,200
Signage – Interior/exterior (install) $1,000 – $5,000
Misc. Expenses & Professional Fees $3,000 - $10,000
Opening Inventory – Sysco & Sam’s Club $8,500 - $12,000
Opening Inventory – SLC Warehouse $6,000 - $8,000
Initial Marketing – Food give-away promo – 90 days $9,000
Initial Marketing – SEO/Social Media Marketing $4,500
Initial Marketing – Grand Opening $1,000
Additional Funds – 3 months $45,000 - $70,000
Total $385,500 - $553,700
Type of Expenditure Amount (For 1 Territory)
Initial Franchise Fee $49,000
Training & Living Expenses while training $5,000 - $8,000
Training Fee $10,000
Real Estate Lease Deposit $1,800 - $7,000
Real Estate Improvements $75,500 - $175,000
Real Estate Consultant $0 - $2,000
Equipment Package $145,000 - $155,000
Freight (equipment/POS/Opening Inventory) $1,000 - $5,000
Shelving/Office furniture $1,000 - $4,000
POS System (hardware/software/install) $19,200
Signage – Interior/exterior (install) $1,000 – $5,000
Misc. Expenses & Professional Fees $3,000 - $10,000
Opening Inventory – Sysco & Sam’s Club $8,500 - $12,000
Opening Inventory – SLC Warehouse $6,000 - $8,000
Initial Marketing – Food give-away promo – 90 days $9,000
Initial Marketing – SEO/Social Media Marketing $4,500
Initial Marketing – Grand Opening $1,000
Additional Funds – 3 months $45,000 - $70,000
Total $385,500 - $553,700

Apple Spice

2023

Franchise Disclosure Document

Number of units

Training

Apple Spice provides a detailed and supportive training framework for its franchisees. Below are the main training programs outlined by the franchisor:

  1. Initial Operations and Sales Training Program
    Apple Spice delivers a structured operations and sales training program to the franchisee and their managers. This training covers essential knowledge to manage and operate the franchise unit effectively and is conducted before opening.
  2. Operations Manual Access
    Franchisees are loaned or granted electronic access to a confidential operations manual, containing approximately 208 pages of mandatory policies, operating procedures, and rules. This manual is updated regularly and remains the franchisor’s property.
  3. Pre-Opening Assistance
    Apple Spice offers support in setting up the business premises, approving sites, providing specifications for décor and equipment, and guiding the adaptation of the store layout. However, site selection and lease negotiations are primarily the franchisee’s responsibility.

Territory Protection

Apple Spice grants its franchisees a protected territory within which they are the only authorized operators of an Apple Spice franchise. This protection is clearly enforced through a “Territorial Violation Fee,” indicating that franchisees may not operate or deliver into another franchisee’s territory without incurring penalties. For the first violation, a $500 fee is charged, escalating to $1,000 for subsequent violations.

The franchisor may also require forfeiture of any revenue earned from activities that breach another franchisee’s protected area. Repeat violations—specifically a third occurrence or more—can result in termination of the franchise agreement. This approach underscores the franchisor’s commitment to maintaining clear and respected territorial boundaries among franchisees.

Competitors

Below are some of

Apple Spice

key competitors in the

Other Food

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

30

New
+
-17%
-17%

$49,000

$386,000

$554,000

n.a.

$610,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Sticks Kebob Shop

Sticks Kebob Shop is a fast-casual Mediterranean franchise offering marinated kebabs, salads, and sides, serving health- and value-focused diners and families, and known for fresh ingredients, bold flavors, flexible formats and strong growth potential.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$248,000 - $573,000

New York Butcher Shoppe

The New York Butcher Shoppe is a retail-butcher franchise offering hand-cut steaks, premium meats, prepared entrées, sides, and gourmet grocery items, serving families and food enthusiasts, and known for high-quality product, inviting atmosphere, and proven franchise model.

Franchisees

?

25
+
67%
67%
Investment

?

$459,000 - $794,000

Capt Loui

Capt Loui is a seafood & coastal dining franchise offering fresh seafood, coastal American cuisine, and casual dining ambiance, serving families and coastal diners, and known for ocean-fresh ingredients, nautical branding, and relaxed upscale vibe.

Franchisees

?

17
+
21%
21%
Investment

?

$230,000 - $833,000

Potato Corner

Potato Corner is a quick-service franchise known for its flavored French fries. Originating from the Philippines, it has expanded globally, offering a variety of seasonings and serving options to appeal to diverse tastes.

Franchisees

?

27
+
4%
4%
Investment

?

$242,000 - $829,000

Hawaiian Bros Island Grill

Hawaiian Bros Island Grill is a fast-casual restaurant franchise serving Hawaiian plate lunches, featuring marinated meats, rice, and macaroni salad in a tropical-themed environment.

Franchisees

?

18
+
n.a.
n.a.
Investment

?

$1,539,000 - $4,819,000

Shah's Halal

Shah's Halal is a fast-casual franchise offering halal food options like gyros, platters, and wraps, with authentic flavors and quick service.

Franchisees

?

13
+
n.a.
n.a.
Investment

?

$192,000 - $410,000

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