Apple Spice: Delivering Excellence in Corporate Catering Since 1988

Apple Spice is a premier box lunch delivery and catering franchise specializing in fresh, individually packaged meals for corporate clients. Founded in 1988 by Randy Clegg and Wayne Curtis in Salt Lake City, Utah, the company has grown to nearly 50 locations nationwide. Apple Spice began franchising in 2003 and is headquartered at 1290 W. 2320 S, Salt Lake City, UT 84119.

The franchise offers a diverse menu featuring sandwiches, salads, wraps, and bakery treats, all made with freshly baked bread, crisp vegetables, and premium meats and cheeses.

Each box lunch includes a freshly baked cookie, ensuring a complete and satisfying meal. Apple Spice's commitment to quality ingredients and dependable service has made it a trusted choice for business meetings and corporate events.

What sets Apple Spice apart is its focus on the B2B market, providing tailored catering solutions for businesses of all sizes. The franchise model offers a balanced lifestyle with operations typically running Monday through Friday during business hours, appealing to entrepreneurs seeking work-life balance.

Training

Apple Spice provides a detailed and supportive training framework for its franchisees. Below are the main training programs outlined by the franchisor:

1. Initial Operations and Sales Training Program
   Apple Spice delivers a structured operations and sales training program to the franchisee and their managers. This training covers essential knowledge to manage and operate the franchise unit effectively and is conducted before opening.
2. Operations Manual Access
   Franchisees are loaned or granted electronic access to a confidential operations manual, containing approximately 208 pages of mandatory policies, operating procedures, and rules. This manual is updated regularly and remains the franchisor’s property.
3. Pre-Opening Assistance
   Apple Spice offers support in setting up the business premises, approving sites, providing specifications for décor and equipment, and guiding the adaptation of the store layout. However, site selection and lease negotiations are primarily the franchisee’s responsibility.
4. Ongoing Operational Support
   After opening, the franchisor continues to provide assistance including updates to the operations manual, periodic inspections, consultations, and operational guidance. Additional on-site assistance is available at a fee of $350 per day plus expenses.

Territory Protection

Apple Spice grants its franchisees a protected territory within which they are the only authorized operators of an Apple Spice franchise. This protection is clearly enforced through a “Territorial Violation Fee,” indicating that franchisees may not operate or deliver into another franchisee’s territory without incurring penalties. For the first violation, a $500 fee is charged, escalating to $1,000 for subsequent violations.

The franchisor may also require forfeiture of any revenue earned from activities that breach another franchisee’s protected area. Repeat violations—specifically a third occurrence or more—can result in termination of the franchise agreement. This approach underscores the franchisor’s commitment to maintaining clear and respected territorial boundaries among franchisees.