Mood Media is a global leader in experiential media, providing integrated solutions in music, digital signage, scent, and audiovisual systems. It was originally founded in 2004 as Fluid Music Canada and rebranded to Mood Media in 2010.

The company is headquartered in Austin, Texas. Mood Media began franchising after acquiring Muzak in 1998, inheriting its long-standing franchise network. The franchise offers a wide range of services including background music, visual displays, scent marketing, and on-hold messaging.

These services are designed to enhance customer experiences across various industries such as retail, hospitality, healthcare, and financial services. Mood Media supports over 71,000 franchise locations worldwide and works with more than 150 parent franchisors and 300 sub-brands.

Mood Media sets itself apart by offering an all-in-one content management system called Harmony. This platform allows businesses to manage music, messaging, visuals, and scent through a single interface and hardware setup.

Training

Mood Media provides training to its franchisees primarily in the context of new service offerings or product introductions. Since this offering is only for existing Mood Licensees, there is no mandatory pre-opening training requirement.

1. Training for New Services: When Mood Media introduces a new service and elects to license it to franchisees, the company will provide necessary training within six months of notifying the franchisee. This ensures that the franchisee can properly distribute and support the new service in their designated territory.
2. Ongoing Training via Operations Manual: The franchisor maintains an Operations Manual which it updates regularly. Any new training materials or procedural updates are incorporated into this manual, which serves as a key ongoing training and compliance resource for franchisees.

Territory Protection

Mood Media grants its franchisees designated territories through its licensing system. These territories are assigned to existing licensees under a successor License Agreement, and the rights are structured to maintain operational focus within each defined geographic area.

The purpose is to ensure that each Mood Business operates within an exclusive market segment for offering its specialized services.

Although the document confirms that franchisees continue operations within their designated territories, it does not provide detailed guarantees of exclusive protection from competition by the franchisor or other affiliates. The framework primarily supports continuity and market organization rather than strict territorial exclusivity.