Mood Media is a global leader in experiential media, providing integrated solutions in music, digital signage, scent, and audiovisual systems. It was originally founded in 2004 as Fluid Music Canada and rebranded to Mood Media in 2010.
The company is headquartered in Austin, Texas. Mood Media began franchising after acquiring Muzak in 1998, inheriting its long-standing franchise network. The franchise offers a wide range of services including background music, visual displays, scent marketing, and on-hold messaging.
These services are designed to enhance customer experiences across various industries such as retail, hospitality, healthcare, and financial services. Mood Media supports over 71,000 franchise locations worldwide and works with more than 150 parent franchisors and 300 sub-brands.
Mood Media sets itself apart by offering an all-in-one content management system called Harmony. This platform allows businesses to manage music, messaging, visuals, and scent through a single interface and hardware setup.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Mood Media provides training to its franchisees primarily in the context of new service offerings or product introductions. Since this offering is only for existing Mood Licensees, there is no mandatory pre-opening training requirement.
Mood Media grants its franchisees designated territories through its licensing system. These territories are assigned to existing licensees under a successor License Agreement, and the rights are structured to maintain operational focus within each defined geographic area.
The purpose is to ensure that each Mood Business operates within an exclusive market segment for offering its specialized services.
Although the document confirms that franchisees continue operations within their designated territories, it does not provide detailed guarantees of exclusive protection from competition by the franchisor or other affiliates. The framework primarily supports continuity and market organization rather than strict territorial exclusivity.
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