Stroll is a neighborhood magazine franchise that connects local businesses with affluent communities through customized, high-quality publications.
KEY FRANCHISE STATS
Franchisees
?
546
+
6%
6%
Franchise fee
?
$735
Investment
?
$2,000 - $13,000
Revenue (AUV)
?
Undisclosed
$134,000
+
n.a.
n.a.
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Stroll is a well-established franchise that specializes in hyper-local, community-focused publications designed to connect residents with local businesses. Each Stroll magazine is uniquely tailored to a specific neighborhood, featuring content that resonates with its readers and highlights the stories, people, and enterprises that define the community.
Founded in 2004, Stroll has carved out a leadership position in the niche marketing space by combining personalized print publications with a grassroots approach to community engagement.
Headquartered in Lakewood Ranch, Florida, the company has developed a proven model that emphasizes authenticity and relevance on a neighborhood-by-neighborhood basis. Since beginning its franchising efforts in 2005, Stroll has empowered entrepreneurs across the country to launch their own neighborhood magazines under the Stroll brand.
What sets Stroll apart is its unwavering focus on fostering meaningful connections. By supporting small businesses and celebrating the unique character of each neighborhood, Stroll has earned a reputation as a trusted local resource that brings communities closer together.
Initial investment
The initial investment required for a Stroll franchise is
$2,000 - $13,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$735
Office Furniture & Equipment
$0 to $2,650
Computer Hardware & Software
$0 to $2,650
Office Supplies and Stationery
$90 to $125
Insurance Coverage (1 year)
$400 to $650
Initial Training Expenses
$0
Professional Fees
$0 to $2,100
Licenses and Permits
$0 to $500
Entity Formation
$100 to $500
Postcard Marketing
$250 to $1,650
Additional Funds (for first 3 months of operation)
$600 to $1,000
TOTAL
$2,010 to $12,560
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Type of Expenditure
Amount
Initial Franchise Fee
$735
Office Furniture & Equipment
$0 to $2,650
Computer Hardware & Software
$0 to $2,650
Office Supplies and Stationery
$90 to $125
Insurance Coverage (1 year)
$400 to $650
Initial Training Expenses
$0
Professional Fees
$0 to $2,100
Licenses and Permits
$0 to $500
Entity Formation
$100 to $500
Postcard Marketing
$250 to $1,650
Additional Funds (for first 3 months of operation)
$600 to $1,000
TOTAL
$2,010 to $12,560
Franchise Disclosure Document
Below is Stroll's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Stroll had 603 total units in 2025, of which 546 were franchised-owned and 57 company-owned.
Stroll provides franchisees with multiple training programs to prepare them for successful operation of their franchised business:
Initial Franchise Training Program: Franchisees must attend and satisfactorily complete an initial training program within 60 days of signing the Franchise Agreement. This training covers topics like sales and marketing, content submission, customer service, and more. It typically includes 20-22 hours of instruction, is conducted virtually, and is provided at no charge, although franchisees must cover their own expenses such as internet access or equipment.
Virtual Field Training: After the initial classroom segment, franchisees are required to participate in 8 hours of virtual field training. This enhances hands-on understanding of operational tasks.
Ongoing Support and Materials: After the initial program, franchisees receive teleconference and online self-guided training materials to support their ramp-up phase. These are intended to aid them through the print and launch process.
Additional or Remedial Training: Stroll may require franchisees (or provide at the franchisee's request) to attend further training programs. These could be conducted in-person, virtually, or via other electronic means, and may incur fees based on Franchisor’s or third-party provider rates.
Territory Protection
Stroll does not grant exclusive territory protection to its franchisees. When a franchisee signs the Franchise Agreement, they are provided a non-exclusive right and license to operate within a specified geographic area, referred to as the "Territory."
This means franchisees may still face competition from other Stroll franchisees, the company’s own operations, or other channels and brands under the franchisor’s control. Additionally, Stroll does not allow franchisees to relocate their designated Territory once it has been established.
The Territory is fixed and outlined in Attachment B of the Franchise Agreement. Because the rights are non-exclusive, franchisees should be prepared for the possibility of overlapping markets and must work to build strong local relationships to differentiate themselves.
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