Founded in 1974 in Atlanta, Georgia, Mellow Mushroom Pizza Bakers began as a single pizzeria created by two college students from Georgia Tech, later joined by a third from the University of Georgia. The founders aimed to craft a dining experience that mirrored their eclectic philosophies and passion for quality pizza.
Over the years, Mellow Mushroom has expanded significantly, operating as a franchise under Home Grown Industries, Inc. of Georgia, with over 200 locations across 20 states. Mellow Mushroom specializes in stone-baked pizzas, calzones, hoagies, salads, and appetizers like pretzel bites, complemented by an extensive selection of craft and local beers.
Each restaurant is locally owned and uniquely decorated, often featuring tie-dye motifs and colorful mushroom imagery, creating a distinctive and vibrant atmosphere. Some locations also host live music, trivia competitions, karaoke, or bingo, enhancing the community-centric experience.
A hallmark of Mellow Mushroom's approach is its commitment to individuality; no two restaurants are alike. This emphasis on unique, locally inspired décor and ambiance sets it apart from competitors, fostering a one-of-a-kind dining environment that resonates with patrons seeking both quality food and a memorable experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Mellow Mushroom offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Mellow Mushroom® restaurant (Buy real estate and construct a new building for the Restaurant).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
The franchise Mellow Mushroom provides a structured and multi-phase training program for its franchisees. The training programs include:
Mellow Mushroom grants franchisees an exclusive territory with a one-mile radius around their restaurant. Within this area, no other Mellow Mushroom restaurant will be opened during the franchise term.
However, the franchisor may still deliver products into the area, sell through other channels, and operate different businesses within the territory. Franchisees have no automatic rights to expand or open additional units in adjacent areas.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Mellow Mushroom
key competitors in the
Pizza
sector.
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