Sbarro's Pizza is a quick-service pizza chain that offers New York-style pizzas, pasta dishes, and salads, made with fresh ingredients and authentic Italian recipes.
KEY FRANCHISE STATS
Franchisees
?
197
+
42%
42%
Franchise fee
?
$20,000 to $35,000
Investment
?
$207,000 - $946,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Sbarro’shas established itself as a standout pizza franchise, earning acclaim for its authentic New York-style pizza slices since launching in 2014. With a mission centered on delivering freshly crafted, Italian-inspired meals, Sbarro has carved out a strong reputation in the quick-service pizza world.
Beginning its franchising journey in 2016, Sbarro’s has successfully grown to operate more than 600 locations across 23 countries, reaching customers in bustling, high-traffic spots. The franchise is celebrated for its generously sized pizza slices, all made with hand-prepared dough, alongside an enticing menu of pasta dishes and stromboli.
Sbarro’s dedication to using fresh ingredients and honoring classic Italian techniques sets it apart from typical fast-food chains. The brand has become a go-to destination for those seeking a fast, flavorful meal without compromising on quality.
Initial investment
The initial investment required for a Sbarro's Pizza franchise is
$207,000 - $946,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Sbarro’s Pizza offers 2 types of franchises:
Sbarro’s Pizza Location Type
Initial Investment Range
Traditional Location
$206,900 – $871,100
Non-Traditional Location
$310,150 – $946,000
We are summarizing below the main costs associated with opening a Sbarro’s Pizza franchised restaurant. For more information on costs required to start a Sbarro’s Pizza franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Lease
$10,000 – $50,000 / 8% of sales – $100,000
Leasehold Improvements
$50,000 – $450,000
Purchase of Initial Equipment Package
$50,000 – $200,000
POS/Computer System
$3,000 – $20,000
Permits & Licenses
$2,000 – $5,000 / $250 – $5,000
Outside Signs or Menuboards
$10,000 – $25,000 / $20,000 – $50,000
Insurance Package
$1,200 – $2,500
Opening Inventory & Supplies
$16,000
Training Expenses
$7,000 – $15,000
Utility Installations & Deposits
$200 – $2,000
Architectural Fees
$15,000 – $25,000
Project Design & Vendor Coordination
$0 – $10,500
Legal & Accounting
$2,500 – $5,000
Additional Funds (1 to 3 months)
$10,000 – $15,000
Total Investment
$206,900 – $871,000 / $310,150 – $946,000
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Sbarro’s Pizza offers 2 types of franchises:
Sbarro’s Pizza Location Type
Initial Investment Range
Traditional Location
$206,900 – $871,100
Non-Traditional Location
$310,150 – $946,000
We are summarizing below the main costs associated with opening a Sbarro’s Pizza franchised restaurant. For more information on costs required to start a Sbarro’s Pizza franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Lease
$10,000 – $50,000 / 8% of sales – $100,000
Leasehold Improvements
$50,000 – $450,000
Purchase of Initial Equipment Package
$50,000 – $200,000
POS/Computer System
$3,000 – $20,000
Permits & Licenses
$2,000 – $5,000 / $250 – $5,000
Outside Signs or Menuboards
$10,000 – $25,000 / $20,000 – $50,000
Insurance Package
$1,200 – $2,500
Opening Inventory & Supplies
$16,000
Training Expenses
$7,000 – $15,000
Utility Installations & Deposits
$200 – $2,000
Architectural Fees
$15,000 – $25,000
Project Design & Vendor Coordination
$0 – $10,500
Legal & Accounting
$2,500 – $5,000
Additional Funds (1 to 3 months)
$10,000 – $15,000
Total Investment
$206,900 – $871,000 / $310,150 – $946,000
Franchise Disclosure Document
Below is Sbarro's Pizza's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sbarro's Pizza had 346 total units in 2023, of which 197 were franchised-owned and 149 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Sbarro's Pizza franchise is 5% to 7%. In addition, you would have to pay the advertising (or national brand fund) fee of 3.00%.
What is the total investment?
The initial investment required for a Sbarro's Pizza franchise is $207,000 - $946,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Sbarro's Pizza franchise is $20,000 to $35,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Sbarro's Pizza provides a comprehensive training program designed to equip franchisees and their teams with the skills needed to operate a successful restaurant.
Initial Training Program Franchisees and 2–4 designated trainees, including the full-time restaurant manager, must attend a four-week Initial Training program, typically starting five weeks before the restaurant’s opening. This training covers operational procedures, equipment use, food preparation, customer service, and management practices, using resources like the Sbarro Training Manual, Procedures Manual, and Recipe Book. The training is conducted at approved Sbarro restaurants or training centers and must be completed to Sbarro’s satisfaction.
Employee Training Program Franchisees are responsible for implementing an ongoing employee training program that follows Sbarro’s standards. This ensures all staff members are well-prepared to uphold the brand’s operational and customer service standards at all times. Franchisees are required to maintain a team of fully trained employees throughout the life of the agreement.
Additional and Ongoing Training Franchisees, operating principals, and managers may be required to attend additional training sessions, sales meetings, operations meetings, and conventions as determined by Sbarro's.
Territory Protection
Sbarro's Pizza does not offer its franchisees any form of territorial protection or exclusivity under the standard franchise agreement. Franchisees may face competition not only from other Sbarro franchisees but also from company-owned outlets and alternative distribution channels operated by Sbarro.
This means the franchisor reserves the right to open additional Sbarro's restaurants or use its trademarks anywhere, including in close proximity to an existing franchise.
While Sbarro's may offer Development Agreements that grant the right to open multiple restaurants within a specific area, these agreements are discretionary and negotiated separately.
Even under a Development Agreement, franchisees must sign individual franchise agreements for each location, and these agreements do not guarantee permanent exclusivity.