Manhattan Pizza is a pizzeria franchise offering New York-style pies, slices, wings, and subs, serving neighborhoods and campus areas, and known for hand-tossed dough, generous portions, and fast, friendly service.
KEY FRANCHISE STATS
Franchisees
?
12
+
-14%
-14%
Franchise fee
?
$34,000
Investment
?
$401,000 - $758,000
Revenue (AUV)
?
Undisclosed
$1,694,000
+
6.1%
6.1%
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Manhattan Pizza is a fast-casual pizzeria brand that brings authentic New York-style pizza to communities across the United States. Founded in 1997 with its flagship location in Ashburn, Virginia, the brand is now headquartered in Ashburn, VA.
The concept offers a broad menu — from thin-crust New York-style pizzas, specialty pies, fresh salads, hot sandwiches, and wings — all served in a welcoming dine-in environment or via take-out and delivery.
Franchise opportunities began around 2013, expanding a proven model built on disciplined operations, consistent food quality, and strong customer focus.
What sets Manhattan Pizza apart is its combination of genuine New York pizza heritage with modern convenience and community orientation. The brand emphasizes locally inspired décor, friendly service, and multiple service channels such as dine-in, curbside, and delivery to adapt to evolving guest preferences.
Initial investment
The initial investment required for a Manhattan Pizza franchise is
$401,000 - $758,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$34,000
Construction and leasehold improvements
$180,000 to $380,000
Real Estate Deposit and Rent (first three months)
$5,000 to $15,000
Furnishings
$20,000 to $40,000
Fixtures
$18,000 to $30,000
Signage
$10,000 to $20,000
Equipment
$80,000 to $150,000
Inventory
$10,000
Utility deposits and fees
$1,500 to $2,000
Business Licenses
$1,000 to $3,000
Grand Opening event and marketing
$15,000 to $25,000
Additional Funds—(first three months)
$15,000 to $25,000
Insurance
$3,800 to $5,500
Architect Fees
$7,500 to $15,000
Legal & Accounting
$0 to $3,500
Total Estimated Initial Investment
$400,800 to $758,000
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Type of Expenditure
Amount
Initial Franchise Fee
$34,000
Construction and leasehold improvements
$180,000 to $380,000
Real Estate Deposit and Rent (first three months)
$5,000 to $15,000
Furnishings
$20,000 to $40,000
Fixtures
$18,000 to $30,000
Signage
$10,000 to $20,000
Equipment
$80,000 to $150,000
Inventory
$10,000
Utility deposits and fees
$1,500 to $2,000
Business Licenses
$1,000 to $3,000
Grand Opening event and marketing
$15,000 to $25,000
Additional Funds—(first three months)
$15,000 to $25,000
Insurance
$3,800 to $5,500
Architect Fees
$7,500 to $15,000
Legal & Accounting
$0 to $3,500
Total Estimated Initial Investment
$400,800 to $758,000
Franchise Disclosure Document
Below is Manhattan Pizza's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Manhattan Pizza had 13 total units in 2024, of which 12 were franchised-owned and 1 company-owned.
Manhattan Pizza offers a multi-component training program to prepare franchisees and their managers for the successful operation of their restaurants. The training is structured into several key programs:
Introductory Training Program: This mandatory program lasts approximately three weeks and includes both classroom and on-the-job instruction. Franchisees and their managers must complete the training at Manhattan Pizza’s designated location, typically in Northern Virginia. Topics covered include store operations, cook training, HR orientation, and cashier procedures, totaling 26 hours of classroom training and 94 hours of practical instruction.
Initial Training Program (System Training): Conducted at no additional charge for up to two individuals, this program covers Manhattan Pizza’s systems, operational policies, and brand standards. It is a prerequisite for opening a location, and managers must complete it to the franchisor’s satisfaction. If a new manager is appointed later, they must also attend this training, with a $200 per day fee plus travel and lodging.
Additional On-Site Assistance: Upon request, the franchisor offers on-site operational support for an added fee of $200 per day, plus expenses. This is especially useful for pre-opening preparation or addressing specific operational challenges.
Territory Protection
Manhattan Pizza grants franchisees a defined Protected Area where no other Manhattan Pizza outlets will be opened or licensed during the initial term. The size and boundaries are based on geographic or population factors and detailed in Addendum 1 of the franchise agreement.
This protection can change upon renewal, transfer, or if the franchisee defaults.
However, Manhattan Pizza retains the right to sell products online, through retail, or use other brands—even within the Protected Area. Franchisees also have no right of first refusal for additional units and must get approval for relocation or external marketing.
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