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Maaco Franchise FDD, Costs & Fees (2026)

Automotive paint and collision repair franchise, specializing in auto body repair and painting services, restoring vehicles to their pre-damage condition.

KEY FRANCHISE STATS

Franchisees

?

398
+
-7%
-7%
Franchise fee

?

$45,000
Investment

?

$276,000 - $1,016,000
Revenue (AUV)

?

Undisclosed

$1,281,000

+
n.a.
n.a.
Upgrade

Maaco is a well-known American franchise specializing in auto painting and collision repair services. Owned by Driven Brands, the company's main office is located in Charlotte, North Carolina.

Founded in 1972 by Anthony A. Martino and Daniel Rhode, Maaco quickly became a leader in the automotive sector. The founders started Maaco after selling their interests in AAMCO Transmission Inc.

Maaco franchise locations provide a wide array of services designed to meet the needs of both individual vehicle owners and fleet operators. These services include fixing dents, dings, and chips, ensuring vehicles maintain a pristine appearance. Additionally, Maaco offers custom paint jobs, full-body painting, and repair services that restore vehicles to their original condition.

Maaco began its franchising operations in 1972 and has grown substantially since. Today, Maaco has a robust presence with 425 locations across the United States and Canada. The brand's commitment to quality service and customer satisfaction has helped it earn a reputation as a trusted name in the auto repair industry.

Initial investment

The initial investment required for a Maaco franchise is $276,000 - $1,016,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Training and Opening Fee $7,000 for 1 person ($2,500 for each additional attendee)
Initial Advertising Contribution $20,000
Living Expenses During Training $2,500 to $3,500
Equipment, Signage and Initial Computer Hardware $61,500 to $240,000
Opening Inventory and Supplies $15,000 to $25,000
Construction, Design, Tenant Improvements and Miscellaneous Start-Up Costs $75,000 to $600,000
Additional Funds – 3 Months $50,000 to $75,000
TOTAL $276,000 to $1,015,500

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Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Training and Opening Fee $7,000 for 1 person ($2,500 for each additional attendee)
Initial Advertising Contribution $20,000
Living Expenses During Training $2,500 to $3,500
Equipment, Signage and Initial Computer Hardware $61,500 to $240,000
Opening Inventory and Supplies $15,000 to $25,000
Construction, Design, Tenant Improvements and Miscellaneous Start-Up Costs $75,000 to $600,000
Additional Funds – 3 Months $50,000 to $75,000
TOTAL $276,000 to $1,015,500

Franchise Disclosure Document

Below is Maaco's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Maaco had 398 total units in 2023, of which 398 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Maaco

key competitors in the

Auto Repair

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

398

New
+
-7%
-7%

4% to 9%

$276,000

-

$1,016,000

$1,281,000

n.a.

$xxx,xxx

16.8%

xx%

n.a.

Training 

Here’s an overview of the training and support Maaco offers to its franchisees:

Initial Training: Maaco conducts an "Orientation/Training Program" several times a year. This comprehensive program combines classroom instruction with hands-on experience to ensure franchisees understand the operations of their service centers. Training sessions are held in various locations, including Charlotte, North Carolina, and are also available through online virtual classrooms. Although Maaco provides the training, franchisees are responsible for their own transportation, accommodation, meals, and other personal expenses during the training period.

Field Training: To reinforce classroom learning with practical application, Maaco offers the "New Franchisee Orientation (Field Training)." This program includes both pre-classroom and post-classroom segments, with the pre-classroom training lasting 40 hours and the post-classroom training extending to 160 hours. This training is conducted in-store to ensure that franchisees can effectively apply their knowledge in real-world scenarios.

Optional Training: Understanding the varied needs of its franchisees, Maaco provides optional training sessions on various topics such as financial management and software usage. The duration of these sessions can vary, with financial training currently set at 20 hours.

Fast Track Training: For franchisees or managers with prior experience, Maaco offers a "Fast Track" program. This specialized program is designed to meet the unique needs of experienced individuals, providing them with the specific training required to excel in their roles.

Territory Protection

Maaco franchisees do not receive an exclusive territory under the Franchise Agreement. This means they may face competition from other Maaco franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Maaco.

However, franchisees are required to operate their Centers only at locations approved by Maaco. They have the freedom to solicit business and approach customers without territorial restrictions.

Although the franchise is nonexclusive, Maaco has implemented certain measures to protect franchisees. For example, if Maaco plans to license a third party to establish a new Maaco Center within the same Core Based Statistical Area (CBSA) as an existing franchisee, they will only grant the license if it does not result in more than one Maaco Center per 50,000 people in that CBSA.

Competitors

Below are some of Maaco's key competitors in the Auto Repair sector.

All Tune Total Car Care

Franchisees

?

14
+
-26%
-26%
Investment

?

$245,000 - $470,000
Revenue

?

Upgrade

Car Doctor Plus

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$218,000 - $538,000
Revenue

?

Upgrade

Bosch Auto Service Shop

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$137,000 - $8,955,000
Revenue

?

Upgrade

Summit Auto Calibration

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$161,000 - $1,087,000
Revenue

?

Upgrade

Black Optix Tint

Franchisees

?

24
+
700%
700%
Investment

?

$246,000 - $348,000
Revenue

?

Upgrade

Purrfect Auto Service

Franchisees

?

18
+
-5%
-5%
Investment

?

$149,000 - $378,000
Revenue

?

Upgrade

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