
KEY FRANCHISE STATS
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$1,281,000
Maaco is a well-known American auto paint and collision repair franchise owned by Driven Brands, headquartered in Charlotte, North Carolina. Founded in 1972 by Anthony Martino and Daniel Rhode and franchising since 1972, Maaco operates 398+ US franchisees with AUV of approximately $1.28M and a disclosed 16.8% EBITDA margin — among the strongest profitability disclosures in the automotive franchise category.
Want to know what Maaco franchise owners actually earn? See the full income analysis, break-even timeline, and owner salary breakdown at SharpSheets → Maaco Franchise Owner Income.
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Below are some of
Maaco
key competitors in the
Auto Repair
sector.

398
4% to 9%
$276,000
-
$1,016,000
$1,281,000
n.a.
$xxx,xxx
16.8%
n.a.
Here’s an overview of the training and support Maaco offers to its franchisees:
Initial Training: Maaco conducts an "Orientation/Training Program" several times a year. This comprehensive program combines classroom instruction with hands-on experience to ensure franchisees understand the operations of their service centers. Training sessions are held in various locations, including Charlotte, North Carolina, and are also available through online virtual classrooms. Although Maaco provides the training, franchisees are responsible for their own transportation, accommodation, meals, and other personal expenses during the training period.
Field Training: To reinforce classroom learning with practical application, Maaco offers the "New Franchisee Orientation (Field Training)." This program includes both pre-classroom and post-classroom segments, with the pre-classroom training lasting 40 hours and the post-classroom training extending to 160 hours. This training is conducted in-store to ensure that franchisees can effectively apply their knowledge in real-world scenarios.
Optional Training: Understanding the varied needs of its franchisees, Maaco provides optional training sessions on various topics such as financial management and software usage. The duration of these sessions can vary, with financial training currently set at 20 hours.
Fast Track Training: For franchisees or managers with prior experience, Maaco offers a "Fast Track" program. This specialized program is designed to meet the unique needs of experienced individuals, providing them with the specific training required to excel in their roles.
Maaco franchisees do not receive an exclusive territory under the Franchise Agreement. This means they may face competition from other Maaco franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Maaco.
However, franchisees are required to operate their Centers only at locations approved by Maaco. They have the freedom to solicit business and approach customers without territorial restrictions.
Although the franchise is nonexclusive, Maaco has implemented certain measures to protect franchisees. For example, if Maaco plans to license a third party to establish a new Maaco Center within the same Core Based Statistical Area (CBSA) as an existing franchisee, they will only grant the license if it does not result in more than one Maaco Center per 50,000 people in that CBSA.

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$677,000

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$0

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$0

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$632,000

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$0
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