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Long John Silver's Franchise FDD, Costs & Fees (2026)

Long John Silver's is a fast-food franchise specializing in seafood, offering a menu of fish, shrimp, and other seafood dishes, known for its signature batter-dipped products.

KEY FRANCHISE STATS

Franchisees

?

362
+
-24%
-24%
Franchise fee

?

$35,000
Investment

?

$924,000 - $2,228,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Sign up to unlock

Long John Silver’s is a popular American quick-service seafood restaurant franchise founded in 1969 in Lexington, Kentucky. It is now headquartered in Louisville, Kentucky.

Known for its fast, affordable seafood, Long John Silver’s quickly expanded and began franchising in 1970, becoming one of the first major seafood-focused fast-food chains in the U.S.

Today, the brand operates hundreds of locations nationwide, with about 70% of its restaurants franchise-owned. The franchise system generates over $400 million in annual systemwide sales.

The menu features wild-caught Alaska pollock, shrimp, salmon, cod, and their famous hushpuppies.

All items are prepared using 100% high-oleic canola oil. Long John Silver’s sets itself apart by delivering quality seafood in a fast-food format, backed by responsible sourcing and a commitment to sustainable fishing practices.

Initial investment

The initial investment required for a Long John Silver's franchise is $924,000 - $2,228,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Long John Silver's offers 3 types of franchises:

Type of Expenditure Amount
Traditional Format (Freestanding Building) $1,343,500 – $2,228,000
Traditional Format (Other) $923,500 – $1,393,000
Co-Brand Format $677,500 – $1,018,000

We are summarizing below the main costs associated with opening a Long John Silver's Traditional Format (Freestanding Building).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Background Check Up to $3,000 per general partner or owner owning 10% or more
Real Estate As Agreed
Construction Costs $850,000 – $1,500,000
Furniture, Fixtures & Equipment $200,000 – $250,000
Signage/Awnings $70,000 – $85,000
Computer System $15,000 – $25,000
Initial Franchise Fee $35,000
Training Expenses and Pre-Opening Assistance $72,500 – $115,000
Start-up Inventory $25,000 – $35,000
Pre-Opening and Opening Advertising Fee $20,000
Security Deposit, Utilities Deposits, Licenses and Other Prepaid Expenses $3,000 – $30,000
Additional Funds (3 months) $50,000 – $130,000
TOTAL $1,343,500 – $2,228,000

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Long John Silver's offers 3 types of franchises:

Type of Expenditure Amount
Traditional Format (Freestanding Building) $1,343,500 – $2,228,000
Traditional Format (Other) $923,500 – $1,393,000
Co-Brand Format $677,500 – $1,018,000

We are summarizing below the main costs associated with opening a Long John Silver's Traditional Format (Freestanding Building).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Background Check Up to $3,000 per general partner or owner owning 10% or more
Real Estate As Agreed
Construction Costs $850,000 – $1,500,000
Furniture, Fixtures & Equipment $200,000 – $250,000
Signage/Awnings $70,000 – $85,000
Computer System $15,000 – $25,000
Initial Franchise Fee $35,000
Training Expenses and Pre-Opening Assistance $72,500 – $115,000
Start-up Inventory $25,000 – $35,000
Pre-Opening and Opening Advertising Fee $20,000
Security Deposit, Utilities Deposits, Licenses and Other Prepaid Expenses $3,000 – $30,000
Additional Funds (3 months) $50,000 – $130,000
TOTAL $1,343,500 – $2,228,000

Franchise Disclosure Document

Below is Long John Silver's's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Long John Silver's had 587 total units in 2024, of which 362 were franchised-owned and 225 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Long John Silver's

key competitors in the

Seafood

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

362

New
+
-24%
-24%

5.00%

$924,000

-

$2,228,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Long John Silver's provides a thorough and structured training program for its franchisees and their teams to ensure consistent operations across its locations:

  1. Pre-Opening Management Training Program: This mandatory training is held at certified Long John Silver's training units for a period specified in the Operations Manual. Four managers for traditional restaurants (or five for co-branded restaurants) must complete this program within 30 days before the opening. It includes instruction in operations, service, and brand standards.
  2. Employee and Operational Training: The franchisor may also require on-the-job and instructional training for all employees, as well as refresher and retraining programs for executive, managerial, and supervisory staff. The company determines the number of employees to be trained, training duration, and satisfactory completion criteria.
  3. Opening Assistance: A Long John Silver's representative is sent to assist with opening activities. The franchisee reimburses the franchisor for related expenses such as meals, lodging, and travel.

Territory Protection

Long John Silver's offers franchisees limited territorial protection through a defined “Territory.” This is typically a 1.5-mile radius around a Traditional Restaurant or a 1-mile radius for those located in convenience or gas stores.

Within this territory, Long John Silver’s agrees not to operate or franchise another restaurant under the same brand, giving the franchisee localized protection. However, this territorial protection comes with exceptions.

The franchisor retains rights to open Express units with limited menus in “captive audience” venues like airports or military bases, and to sell branded products through non-restaurant channels such as the internet or retail. Franchisees do not receive exclusive customer access, nor do they have rights of first refusal for additional franchises unless explicitly granted in a development agreement.

Competitors

Below are some of Long John Silver's's key competitors in the Seafood sector.

Bubba's Shrimp Shack

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$116,000 - $273,000
Revenue

?

Sign up to unlock
Undisclosed

$0

On the Hook Fish and Chips

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$359,000 - $1,062,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Fish & Chips

Franchisees

?

2
+
100%
100%
Investment

?

$1,503,000 - $2,410,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Montauk Lobster House

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$148,000 - $395,000
Revenue

?

Sign up to unlock
Undisclosed

$0

LA Crawfish

Franchisees

?

17
+
-23%
-23%
Investment

?

$346,000 - $504,000
Revenue

?

Sign up to unlock
Undisclosed

$798,000

Kelly's Cajun Grill

Franchisees

?

18
+
13%
13%
Investment

?

$295,000 - $1,404,000
Revenue

?

Sign up to unlock
Undisclosed

$0

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