Lawn Pride offers professional lawn care and landscaping services, helping homeowners maintain beautiful and healthy lawns.
KEY FRANCHISE STATS
Franchisees
?
35
+
n.a.
n.a.
Franchise fee
?
$40,050
Investment
?
$141,000 - $244,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Lawn Prideis a professional lawn care franchise that focuses on services such as weed control and fertilization. It was founded in 1993 by Andrew Neher in Indianapolis, Indiana, while he was attending Ball State University.
The brand built its first dedicated location in 1996 and later moved its headquarters to Johnson Road in Indianapolis in 2014. In 2022, Lawn Pride was acquired by Neighborly, the world’s largest home services franchisor, and began franchising in 2023.
The franchise is headquartered in Indianapolis, Indiana. Lawn Pride offers a recurring revenue model centered around a 7-step application program that includes fertilization, weed control, aeration, grub control, pest control, and tree and shrub care.
Unlike other lawn care services, Lawn Pride does not offer labor-intensive services like mowing or landscaping, allowing it to focus on high-margin treatments and simplified operations.
Initial investment
The initial investment required for a Lawn Pride franchise is
$141,000 - $244,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,050 to $62,300
Software Set-Up Fee
$1,920
Initial Marketing Spend
$10,000 to $15,000
Real Property Lease
$0 to $2,000
Furnishings, Signage & Fixtures
$0 to $1,500
Vehicle
$2,920 to $3,020
Tools, Equipment, Products, Uniforms & Supplies
$1,950 to $2,600
Initial Training
$100 to $2,000
Inventory
$500 to $1,000
Insurance
$1,050 to $2,250
Business and Professional Advisors
$0 to $1,000
Deposits, Permits and Licenses
$100 to $500
Computer, Internet Devices, Phones, Tablet, Software Setup
$925 to $2,500
Additional Funds for 3 months
$81,700 to $146,120
Totals
$141,215 to $243,710
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Type of Expenditure
Amount
Initial Franchise Fee
$40,050 to $62,300
Software Set-Up Fee
$1,920
Initial Marketing Spend
$10,000 to $15,000
Real Property Lease
$0 to $2,000
Furnishings, Signage & Fixtures
$0 to $1,500
Vehicle
$2,920 to $3,020
Tools, Equipment, Products, Uniforms & Supplies
$1,950 to $2,600
Initial Training
$100 to $2,000
Inventory
$500 to $1,000
Insurance
$1,050 to $2,250
Business and Professional Advisors
$0 to $1,000
Deposits, Permits and Licenses
$100 to $500
Computer, Internet Devices, Phones, Tablet, Software Setup
$925 to $2,500
Additional Funds for 3 months
$81,700 to $146,120
Totals
$141,215 to $243,710
Franchise Disclosure Document
Below is Lawn Pride's 2025 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Lawn Pride had 36 total units in 2025, of which 35 were franchised-owned and 1 company-owned.
Lawn Pride provides a variety of training programs to equip franchisees and their teams with the necessary skills for successful operation. Here’s a breakdown of the training offerings:
Initial Training Program: This is a mandatory 3-5 day classroom training held at the franchisor’s principal office or virtually. The franchisee, their principal owner (if applicable), and any additional approved attendees must complete it before the business opens.
Annual Training (“Reunion”): Franchisees are required to attend an annual conference event called the Reunion. At least one representative must be present every year, and attendance is at the franchisee’s expense.
Refresher and Advanced Training: If Lawn Pride determines that a franchisee needs additional training, such as being out of compliance with the system, refresher or advanced sessions may be required. These can be conducted in person or virtually.
Territory Protection
Lawn Pride grants its franchisees a defined Territory that is protected under specific conditions. While the franchisor commits not to establish another Lawn Pride franchise or company-owned location within that Territory during the agreement term, this protection is conditional on the franchisee maintaining compliance with the contract and meeting performance standards.
The Territory typically includes a minimum of 45,000 Targeted Households and may be adjusted with written agreement, but Lawn Pride reserves the right to advertise or service Key Accounts even within the franchisee's Territory.
Despite these protections, Lawn Pride retains substantial flexibility. It can authorize others, including other franchisees or third parties, to provide services inside a franchisee's Territory under certain conditions—such as when the franchisee is unavailable or unable to meet service demands.
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