Lawn Pride Franchise FDD, Costs & Fees (2025)

Lawn Pride offers professional lawn care and landscaping services, helping homeowners maintain beautiful and healthy lawns.

Lawn Pride is a professional lawn care franchise that focuses on services such as weed control and fertilization. It was founded in 1993 by Andrew Neher in Indianapolis, Indiana, while he was attending Ball State University.

The brand built its first dedicated location in 1996 and later moved its headquarters to Johnson Road in Indianapolis in 2014. In 2022, Lawn Pride was acquired by Neighborly, the world’s largest home services franchisor, and began franchising in 2023.

The franchise is headquartered in Indianapolis, Indiana. Lawn Pride offers a recurring revenue model centered around a 7-step application program that includes fertilization, weed control, aeration, grub control, pest control, and tree and shrub care.

Unlike other lawn care services, Lawn Pride does not offer labor-intensive services like mowing or landscaping, allowing it to focus on high-margin treatments and simplified operations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,050 to $62,300
Software Set-Up Fee $1,920
Initial Marketing Spend $10,000 to $15,000
Real Property Lease $0 to $2,000
Furnishings, Signage & Fixtures $0 to $1,500
Vehicle $2,920 to $3,020
Tools, Equipment, Products, Uniforms & Supplies $1,950 to $2,600
Initial Training $100 to $2,000
Inventory $500 to $1,000
Insurance $1,050 to $2,250
Business and Professional Advisors $0 to $1,000
Deposits, Permits and Licenses $100 to $500
Computer, Internet Devices, Phones, Tablet, Software Setup $925 to $2,500
Additional Funds for 3 months $81,700 to $146,120
Totals $141,215 to $243,710
Type of Expenditure Amount
Initial Franchise Fee $40,050 to $62,300
Software Set-Up Fee $1,920
Initial Marketing Spend $10,000 to $15,000
Real Property Lease $0 to $2,000
Furnishings, Signage & Fixtures $0 to $1,500
Vehicle $2,920 to $3,020
Tools, Equipment, Products, Uniforms & Supplies $1,950 to $2,600
Initial Training $100 to $2,000
Inventory $500 to $1,000
Insurance $1,050 to $2,250
Business and Professional Advisors $0 to $1,000
Deposits, Permits and Licenses $100 to $500
Computer, Internet Devices, Phones, Tablet, Software Setup $925 to $2,500
Additional Funds for 3 months $81,700 to $146,120
Totals $141,215 to $243,710

Franchise Disclosure Document

Competitors

Below are some of

Lawn Pride

key competitors in the

Landscaping

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

35

New
+
n.a.
n.a.

$40,050

$141,000

$244,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro to get access to:
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

See our plans

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee

Number of units

Training

Lawn Pride provides a variety of training programs to equip franchisees and their teams with the necessary skills for successful operation. Here’s a breakdown of the training offerings:

  1. Initial Training Program: This is a mandatory 3-5 day classroom training held at the franchisor’s principal office or virtually. The franchisee, their principal owner (if applicable), and any additional approved attendees must complete it before the business opens.
  2. Annual Training (“Reunion”): Franchisees are required to attend an annual conference event called the Reunion. At least one representative must be present every year, and attendance is at the franchisee’s expense.
  3. Refresher and Advanced Training: If Lawn Pride determines that a franchisee needs additional training, such as being out of compliance with the system, refresher or advanced sessions may be required. These can be conducted in person or virtually.

Territory Protection

Lawn Pride grants its franchisees a defined Territory that is protected under specific conditions. While the franchisor commits not to establish another Lawn Pride franchise or company-owned location within that Territory during the agreement term, this protection is conditional on the franchisee maintaining compliance with the contract and meeting performance standards.

The Territory typically includes a minimum of 45,000 Targeted Households and may be adjusted with written agreement, but Lawn Pride reserves the right to advertise or service Key Accounts even within the franchisee's Territory.

Despite these protections, Lawn Pride retains substantial flexibility. It can authorize others, including other franchisees or third parties, to provide services inside a franchisee's Territory under certain conditions—such as when the franchisee is unavailable or unable to meet service demands.

Competitors

Heroes Lawn Care

Heroes Lawn Care provides professional lawn care services, including fertilization, irrigation, and pet waste removal, focusing on creating healthy, vibrant lawns for residential and commercial clients.

Franchisees

?

20
+
n.a.
n.a.
Investment

?

$154,000 - $199,000

Lawn Squad

Lawn Squad offers lawn care services including mowing, fertilizing, and weed control. Franchisees receive support in marketing, equipment selection, and business management, making it easy to deliver quality services to residential customers.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$122,000 - $160,000

Weed Man

Weed Man specializes in professional lawn care services, offering tailored treatment plans to maintain healthy and vibrant lawns for residential and commercial properties.

Franchisees

?

23
+
0%
0%
Investment

?

$81,000 - $108,000

U.S. Lawns

U.S. Lawns offers commercial landscaping and lawn care services, ensuring well-maintained and attractive outdoor spaces for businesses and commercial properties.

Franchisees

?

210
+
0%
0%
Investment

?

$113,000 - $200,000

The Grounds Guys

The Grounds Guys offers professional landscaping and lawn care services, ensuring well-maintained and aesthetically pleasing outdoor spaces for residential and commercial properties.

Franchisees

?

228
+
8%
8%
Investment

?

$75,000 - $225,000

Stand Strong Fencing

Stand Strong Fencing provides professional fencing installation and repair services, offering durable and attractive fencing solutions for residential and commercial properties.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$161,000 - $227,000