Krave It is a fast-casual pizza and sandwich franchise known for its creative flavor combinations and “fresh-always” approach. The brand was founded in 2015 in Bayside, Queens, New York, by Vishee and Jenna Mandahar. It has grown from its original location into a recognizable local concept with strong brand appeal.

The company is headquartered in Bayside, New York, where it continues to develop its menu and franchise model. Krave It began franchising in 2024 to expand its footprint and bring its signature menu to new markets. The franchise focuses on streamlined operations, strong brand identity and a modern fast-casual experience.

Krave It specializes in artisan pizzas, loaded sandwiches and handcrafted sides. Its menu stands out through bold, chef-driven creations that blend comfort food with gourmet twists. This differentiation helps the franchise compete in a crowded category by offering food items that are unique, indulgent and highly shareable.

Training

Krave It offers a structured initial training program for franchisees, focusing on the operation and management of the business. This training must be completed by the franchisee or their designated manager before the opening of the franchised location. It includes both classroom and practical components but does not incur tuition fees; however, all associated travel, lodging, and salary expenses are the responsibility of the franchisee.

1. Initial Training: Up to two individuals may attend the training, which is required for satisfactory completion prior to launch. Replacement managers must also complete the training, with an added cost of $250 per person per day if conducted at Krave It's or the franchisee's location.
2. Operations Manual: The training program is anchored by the Operations Manual, covering systems and operational procedures.
3. Ongoing Training: Franchisees may be required to attend up to two additional training events per year, including webinars or seminars. These sessions also cost $250 per person per day, plus travel and lodging if held at the franchisee’s location.
4. Remedial Training: If the franchisee or manager fails to satisfactorily complete training, the franchisor may terminate the agreement or require a substitute manager to undergo the program at an additional cost.
5. Opening Assistance: Krave It also provides site selection and opening guidance to support the franchisee during the setup phase.

Territory Protection

Krave It grants its franchisees an exclusive territory, generally defined as either a 3-mile radius or a population of 500,000 people, whichever is less. Within this geographic area, the franchisor agrees not to establish another company-owned or franchised outlet that sells similar goods or services using the same or similar trademarks.

This exclusivity remains in place throughout the term of the agreement, and is not contingent on the franchisee achieving specific sales targets or market penetration. However, Krave It retains the right to use alternative distribution channels within a franchisee’s territory, such as internet, catalog sales, telemarketing, and direct marketing.

These methods may use the principal trademarks or different ones, and the franchisor is not obligated to provide compensation to franchisees for sales made through these channels. While franchisees can accept orders from outside their territory, they may not actively solicit business beyond their assigned area.