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Food & Beverage
Pizza

Pizza Guys Franchise FDD, Costs & Fees (2026)

Pizza delivery and takeout franchise known for its diverse pizza menu, offering a range of toppings and specialty pizzas, providing convenient and tasty options for pizza lovers.

KEY FRANCHISE STATS

Franchisees

?

75
+
19%
19%
Franchise fee

?

$25,000
Investment

?

$146,000 - $428,000
Revenue (AUV)

?

Undisclosed

$1,039,000

+
n.a.
n.a.
Sign up to unlock

Pizza Guys is a well-established pizza franchise that began in Sacramento, California, in 1986. Built on a foundation of crafting high-quality, handcrafted pizzas, the brand quickly gained recognition in the competitive pizza industry. Its diverse menu features gourmet pizzas, pasta, chicken wings, salads, and sides, all made using fresh, premium ingredients.

A defining feature of Pizza Guys is its unwavering commitment to freshness. Every location prepares dough daily and shreds 100% whole milk mozzarella cheese in-house, ensuring every bite meets the highest standards of quality.

The franchise began expanding in 1994, steadily growing its presence to over 85 locations. While most stores are located in Northern California, a handful have ventured into neighboring states.

The brand stands out from competitors through its innovative offerings, such as the popular Cheezee Bacon Bread, and its dedication to superior ingredients. Headquartered in Rancho Cordova, California, Pizza Guys continues to flourish thanks to strong franchisee relationships and a loyal customer base.

Initial investment

The initial investment required for a Pizza Guys franchise is $146,000 - $428,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Grand Opening Period $7,500
Store Premises Lease (Advance Rent & Deposit) $2,000 - $6,000
Leasehold Improvements $78,000 - $251,000
Equipment & Furnishings $70,000 - $112,000
Construction Project Manager Fees $1,000 - $3,500
Signage $5,500
Insurance $1,800 - $2,600
Miscellaneous Opening Costs $3,000 - $6,000
Opening Inventory $7,500
Additional Funds – 3 Months $10,000
Total (with the Store Equipment and Furnishings Purchased) $211,300 - $427,600
Total (with the Store Equipment and Furnishings Leased) $146,300 - $334,600

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Type of Expenditure Amount
Initial Franchise Fee $25,000
Grand Opening Period $7,500
Store Premises Lease (Advance Rent & Deposit) $2,000 - $6,000
Leasehold Improvements $78,000 - $251,000
Equipment & Furnishings $70,000 - $112,000
Construction Project Manager Fees $1,000 - $3,500
Signage $5,500
Insurance $1,800 - $2,600
Miscellaneous Opening Costs $3,000 - $6,000
Opening Inventory $7,500
Additional Funds – 3 Months $10,000
Total (with the Store Equipment and Furnishings Purchased) $211,300 - $427,600
Total (with the Store Equipment and Furnishings Leased) $146,300 - $334,600

Franchise Disclosure Document

Below is Pizza Guys's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Pizza Guys had 81 total units in 2023, of which 75 were franchised-owned and 6 company-owned.

Frequently Asked Questions

What is the royalty fee of
Pizza Guys
?
What is the total investment of
Pizza Guys
?
What is the initial franchise fee of
Pizza Guys
?
What is the average revenue (Average Unit Volume) of
Pizza Guys
?

Competitors

Below are some of

Pizza Guys

key competitors in the

Pizza

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

75

New
+
19%
19%

5.00%

$146,000

-

$428,000

$1,039,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

16

New
+
0%
0%

6.00%

$204,000

-

$592,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

254

New
+
-14%
-14%

5.00%

$667,000

-

$1,143,000

n.a.

$1,286,000

$xxx,xxx

n.a.

xx%

n.a.

55

New
+
20%
20%

5.50%

$510,000

-

$690,000

n.a.

$983,000

$xxx,xxx

7.4%

xx%

n.a.

24

New
+
-4%
-4%

5.00%

$1,031,000

-

$3,306,000

n.a.

$1,510,000

$xxx,xxx

n.a.

xx%

n.a.

9

New
+
50%
50%

5.00%

$137,000

-

$539,000

n.a.

$1,049,000

$xxx,xxx

n.a.

xx%

n.a.

1

New
+
0%
0%

5.00%

$301,000

-

$489,000

n.a.

$586,000

$xxx,xxx

n.a.

xx%

n.a.

Training

Pizza Guys provides comprehensive training programs for franchisees to ensure proficiency in all aspects of store operations and business management. The training includes:

  1. Initial Crew Member Training: Lasting 1.5 weeks, this program offers a full Pizza Guys orientation with eLearning components, training, and certification in all eight store positions.
  2. Manager Training: A 2-week program that requires the successful completion of the Assistant Manager training workbook.
  3. Franchisee Owner Training: Spanning 1.5 weeks, this training involves completing the Franchisee training book and passing the franchisee owner test.
  4. Corporate Marketing Boot Camp: A 2-day session that includes a review and hands-on training of all Pizza Guys marketing vehicles, data analysis to assess the impact of marketing efforts, and advanced POS training to review store managerial reports.

Territory Protection

Pizza Guys ensures that its franchisees have a defined area of operation by offering territory protection. This provision helps franchisees build their businesses without fear of competition from other Pizza Guys outlets in close proximity. The specifics of this protection are usually outlined in the franchise agreement, which delineates the geographic limits.

Territory protection fosters a stable business environment by granting exclusive rights to operate within a certain area. This exclusivity allows franchisees to focus on market penetration and customer retention without internal competition. It underscores the franchisor's commitment to supporting the success of its franchisees.

Pizza Guys

Food & Beverage
Pizza
Franchisees

?

75
+
19%
19%
Franchise fee

?

$25,000
Investment

?

$146,000 - $428,000
Revenue (AUV)

?

Undisclosed
Sign up to unlock

$1,039,000

+
n.a.
n.a.
Operating Profit

?

n.a.

Sign up to unlock
Year of FDD

2023

Download
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Competitors

Below are some of Pizza Guys's key competitors in the Pizza sector.

Angry Gene's Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$194,000 - $300,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Tomaso's

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$145,000 - $282,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Happy's Pizza

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000
Revenue

?

Sign up to unlock
Undisclosed

$1,069,000

Street Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,804,000 - $3,303,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Cascadia Pizza Co.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000
Revenue

?

Sign up to unlock
Undisclosed

$555,000

Chanticlear Pizza

Franchisees

?

10
+
-9%
-9%
Investment

?

$247,000 - $326,000
Revenue

?

Sign up to unlock
Undisclosed

$0

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