Vinny’s Pizza is a pizzeria franchise offering classic New York–style pies, slices, subs and wings, serving families, students and neighborhood patrons, and known for dough-based heritage, strong local loyalty and franchise growth support.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$30,000
Investment
?
$232,000 - $325,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Vinny’s Pizza & Wings is a growing restaurant franchise based in Illinois. The brand was founded in 2009 in DeKalb, Illinois, where it established its first location and developed its signature recipes. The company remains headquartered in DeKalb and began offering franchising opportunities in 2023. Its goal is to bring Chicago-style flavors to new markets through a streamlined and proven business model.
Vinny’s Pizza & Wings sells a wide range of Chicago-inspired menu items. The menu includes thin-crust pizzas, deep-dish pizzas, fresh-never-frozen wings, sandwiches, Italian beef rolls, and signature oversized pizzas like its 24-inch “Hurricane.”
The brand emphasizes homemade dough, fresh ingredients, and bold flavor combinations. This variety allows the franchise to appeal to both classic pizza fans and broader casual-dining customers.
What sets Vinny’s Pizza & Wings apart is its strong Chicago heritage and commitment to freshness. The franchise highlights its in-house dough, signature sweet pizza sauce, and unique large-format pizzas as major competitive differentiators.
Initial investment
The initial investment required for a Vinny's Pizza franchise is
$232,000 - $325,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Traveling and Living Expenses while Training
$2,000 - $4,000
Fixtures and Decor
$1,500 - $3,000
Real Property Rent and Security Deposits
$10,500 - $21,000
Leasehold Improvements
$20,000 - $40,000
Equipment
$110,000 - $130,000
TV, Cameras and other Supplies
$2,500 - $5,000
Initial Inventory
$5,000 - $10,000
Signage
$5,000 - $10,000
Grand Opening Advertising
$2,500 - $5,000
Licenses, Permits, and Certifications
$500 - $1,000
Insurance (3 Months)
$300 - $500
Professional Fees
$2,500 - $5,000
Additional Funds (3 months)
$40,000 - $60,000
Total
$232,300 - $324,500
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Traveling and Living Expenses while Training
$2,000 - $4,000
Fixtures and Decor
$1,500 - $3,000
Real Property Rent and Security Deposits
$10,500 - $21,000
Leasehold Improvements
$20,000 - $40,000
Equipment
$110,000 - $130,000
TV, Cameras and other Supplies
$2,500 - $5,000
Initial Inventory
$5,000 - $10,000
Signage
$5,000 - $10,000
Grand Opening Advertising
$2,500 - $5,000
Licenses, Permits, and Certifications
$500 - $1,000
Insurance (3 Months)
$300 - $500
Professional Fees
$2,500 - $5,000
Additional Funds (3 months)
$40,000 - $60,000
Total
$232,300 - $324,500
Franchise Disclosure Document
Below is Vinny's Pizza's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Vinny's Pizza had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Vinny’s Pizza provides a multi-tiered training program to prepare franchisees and their staff for successful operations.
Initial Training: Up to two designated employees must complete this program before opening, which includes both classroom and on-the-job instruction. Subjects covered include menu knowledge, permits, code compliance, and operational procedures.
Opening Assistance: The franchisor provides guidance with site selection, opening setup, and initial operations. Additional assistance is available upon request at the franchisor’s discretion and cost.
Ongoing Training: Franchisees may be required to attend periodic seminars, webinars, or conferences. These sessions are limited to two per calendar year and cost $250 per person per day, excluding travel and accommodation.
Managerial Training Requirements: If a Designated Manager is replaced, the new appointee must also complete the training program. Ongoing oversight ensures that either the franchisee or a trained manager supervises daily operations.
Territory Protection
Vinny’s Pizza provides each franchisee with an exclusive territory that typically consists of either a three-mile radius or a population of 500,000 people, whichever is less. Within this area, the franchisor agrees not to establish another franchise or company-owned location using the same or similar trademarks.
The franchisee’s territorial rights are not dependent on performance metrics and are not subject to change even if local population increases.
However, Vinny’s Pizza retains the right to sell products or services within a franchisee’s territory using different trademarks through various direct marketing channels such as the Internet, catalog sales, or telemarketing.
Franchisees are prohibited from soliciting outside their territory, though they may accept unsolicited orders. The franchisor may also implement cross-territorial protocols for scenarios such as group advertising or customers living and working across different territories.
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