

Vinny’s Pizza & Wings is a growing restaurant franchise based in Illinois. The brand was founded in 2009 in DeKalb, Illinois, where it established its first location and developed its signature recipes. The company remains headquartered in DeKalb and began offering franchising opportunities in 2023. Its goal is to bring Chicago-style flavors to new markets through a streamlined and proven business model.
Vinny’s Pizza & Wings sells a wide range of Chicago-inspired menu items. The menu includes thin-crust pizzas, deep-dish pizzas, fresh-never-frozen wings, sandwiches, Italian beef rolls, and signature oversized pizzas like its 24-inch “Hurricane.”
The brand emphasizes homemade dough, fresh ingredients, and bold flavor combinations. This variety allows the franchise to appeal to both classic pizza fans and broader casual-dining customers.
What sets Vinny’s Pizza & Wings apart is its strong Chicago heritage and commitment to freshness. The franchise highlights its in-house dough, signature sweet pizza sauce, and unique large-format pizzas as major competitive differentiators.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Vinny’s Pizza provides a multi-tiered training program to prepare franchisees and their staff for successful operations.
Vinny’s Pizza provides each franchisee with an exclusive territory that typically consists of either a three-mile radius or a population of 500,000 people, whichever is less. Within this area, the franchisor agrees not to establish another franchise or company-owned location using the same or similar trademarks.
The franchisee’s territorial rights are not dependent on performance metrics and are not subject to change even if local population increases.
However, Vinny’s Pizza retains the right to sell products or services within a franchisee’s territory using different trademarks through various direct marketing channels such as the Internet, catalog sales, or telemarketing.
Franchisees are prohibited from soliciting outside their territory, though they may accept unsolicited orders. The franchisor may also implement cross-territorial protocols for scenarios such as group advertising or customers living and working across different territories.
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