Hungry Howie’s Pizza

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Hungry Howie’s Pizza

Hungry Howie’s Pizza Franchise FDD, Costs & Fees (2025)

Hungry Howie's Pizza is a pizza delivery and carryout franchise that offers flavored crust pizza options and various toppings, providing a flavorful and customizable pizza experience for customers.

Hungry Howie’s Pizza, a renowned name in the pizza franchise sector, is recognized for its innovative pizza-making techniques and robust franchise support system. Established in 1973 by James Hearn in Taylor, Michigan, Hungry Howie’s has expanded across 20 states, solidifying its presence in the American pizza chain market.

Headquartered in Madison Heights, Michigan, Hungry Howie’s began offering franchise opportunities in 1983, showcasing a strong history of growth and support for franchisees. What distinguishes Hungry Howie’s in the competitive pizza industry is its pioneering concept of Flavored Crust® pizza, where flavors are baked directly into the crust.

This unique approach, combined with a commitment to flavor innovation, high food quality, and a diverse menu featuring pizzas, oven-baked subs, Howie Bread®, fresh salads, Howie Wings®, and various desserts and beverages, has established Hungry Howie’s as a standout brand in the market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $12,500 - $25,000
Franchise Grand Opening Fee $15,000
Real Estate $1,525 - $4,300 per month
Security Deposits $1,525 - $8,607
Leasehold Improvements $148,000 - $275,999
Architectural Drawings & Local Plan Review Fees $4,300 - $17,300
Equipment and Fixtures $83,948.19 - $179,768.79
Point of Sale System – Hardware Subscription $3,579 – $3,678
Point of Sale System – Software-As-A-Service Subscription $444 - $567
Opening Inventory $12,000 - $19,000
Insurance $705 - $3,698
Security Deposits - Utilities $0 - $1,000
Exterior Signage $4,103 -
Digital Displays $2,400 - $3,900
Travel and Living Expenses During Training $0 - $4,800
Additional Funds - 3 Months $2,100 - $20,000
Total $292,129 - $567,248

Franchise Disclosure Document

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Competitors

Below are some of

Hungry Howie’s Pizza

key competitors in the

Pizza

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Hungry Howie’s Pizza
1982
494
+
-1%
-1%
$25,000
5.50%

$292,000

-

$567,000

n.a.

$805,000

Upgrade

70.2%

n.a.

Upgrade

n.a.

n.a.

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No
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No
Yes
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Yes
2018
73
+
66%
66%
$30,000
4.50%

$290,000

-

$551,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

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Upgrade
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2013
5
+
25%
25%
$15,000
6.00%

$255,000

-

$734,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2022
3
+
50%
50%
$30,000
5.00%

$406,000

-

$1,148,000

Upgrade

n.a.

$2,223,000

77.3%

n.a.

Upgrade

15.2%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
1990
60
+
-2%
-2%
$20,000
5.00%

$214,000

-

$690,000

Upgrade

n.a.

$676,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
1987
161
+
-2%
-2%
$50,000
5.00%

$1,688,000

-

$4,832,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
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1998
37
+
3%
3%
$35,000
6.00%

$439,000

-

$1,501,000

Upgrade

n.a.

$874,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

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Franchisee

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Training 

Prior to opening a Hungry Howie’s Pizza outlet, franchisees or their designated operators must complete the brand's comprehensive training program. This program includes three weeks of hands-on in-store training and one week of online instruction.

The operator training is conducted at the Michigan headquarters and a nearby training store, covering essential aspects of running a pizza outlet. Topics include operational techniques, equipment handling, computer software proficiency, and maintaining the brand's high operational standards.

In addition to the initial training, Hungry Howie’s Pizza provides ongoing support and resources to its franchisees, ensuring they stay updated with the latest operational practices and consistently meet the brand's standards.

Territory Protection

Franchisees are permitted to operate a Hungry Howie’s Pizza Restaurant within a specific "Designated Area" as outlined in the Franchise Agreement. This Designated Area is intended solely for site selection and does not guarantee any territorial exclusivity or protection.

However, as long as the Franchise Agreement remains valid and the franchisee is not in default, Hungry Howie’s agrees not to establish or franchise another Hungry Howie’s Unit with a physical location within the franchisee's Territory.

Despite this, Hungry Howie’s reserves the right to solicit or accept orders from customers using the Marks or any other trademarks, without territorial restrictions.

Number of units

2023
Franchised units

499

501

494

Company-owned units

32

33

33

Total units

531

534

527

Competitors

Pizza Twist

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000

Paulie Gee's

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000

Slice House by Tony Gemignani

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000

East of Chicago Pizza

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000

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Revenue (AUV)

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?

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