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Hungry Howie’s Pizza

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Hungry Howie’s Pizza

Hungry Howie’s Pizza Franchise FDD, Costs & Fees (2025)

Hungry Howie's Pizza is a pizza delivery and carryout franchise that offers flavored crust pizza options and various toppings, providing a flavorful and customizable pizza experience for customers.

KEY FRANCHISE STATS

Franchisees

?

494
+
-1%
-1%
Franchise fee

?

$25,000
Investment

?

$292,000 - $567,000
Revenue (AUV)

?

Undisclosed

$805,000

+
7.1%
7.1%

Hungry Howie’s Pizza, a renowned name in the pizza franchise sector, is recognized for its innovative pizza-making techniques and robust franchise support system. Established in 1973 by James Hearn in Taylor, Michigan, Hungry Howie’s has expanded across 20 states, solidifying its presence in the American pizza chain market.

Headquartered in Madison Heights, Michigan, Hungry Howie’s began offering franchise opportunities in 1983, showcasing a strong history of growth and support for franchisees. What distinguishes Hungry Howie’s in the competitive pizza industry is its pioneering concept of Flavored Crust® pizza, where flavors are baked directly into the crust.

This unique approach, combined with a commitment to flavor innovation, high food quality, and a diverse menu featuring pizzas, oven-baked subs, Howie Bread®, fresh salads, Howie Wings®, and various desserts and beverages, has established Hungry Howie’s as a standout brand in the market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $12,500 - $25,000
Franchise Grand Opening Fee $15,000
Real Estate $1,525 - $4,300 per month
Security Deposits $1,525 - $8,607
Leasehold Improvements $148,000 - $275,999
Architectural Drawings & Local Plan Review Fees $4,300 - $17,300
Equipment and Fixtures $83,948.19 - $179,768.79
Point of Sale System – Hardware Subscription $3,579 – $3,678
Point of Sale System – Software-As-A-Service Subscription $444 - $567
Opening Inventory $12,000 - $19,000
Insurance $705 - $3,698
Security Deposits - Utilities $0 - $1,000
Exterior Signage $4,103 -
Digital Displays $2,400 - $3,900
Travel and Living Expenses During Training $0 - $4,800
Additional Funds - 3 Months $2,100 - $20,000
Total $292,129 - $567,248

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Type of Expenditure Amount
Franchise Fee $12,500 - $25,000
Franchise Grand Opening Fee $15,000
Real Estate $1,525 - $4,300 per month
Security Deposits $1,525 - $8,607
Leasehold Improvements $148,000 - $275,999
Architectural Drawings & Local Plan Review Fees $4,300 - $17,300
Equipment and Fixtures $83,948.19 - $179,768.79
Point of Sale System – Hardware Subscription $3,579 – $3,678
Point of Sale System – Software-As-A-Service Subscription $444 - $567
Opening Inventory $12,000 - $19,000
Insurance $705 - $3,698
Security Deposits - Utilities $0 - $1,000
Exterior Signage $4,103 -
Digital Displays $2,400 - $3,900
Travel and Living Expenses During Training $0 - $4,800
Additional Funds - 3 Months $2,100 - $20,000
Total $292,129 - $567,248

Franchise Disclosure Document

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Number of units

Training 

Prior to opening a Hungry Howie’s Pizza outlet, franchisees or their designated operators must complete the brand's comprehensive training program. This program includes three weeks of hands-on in-store training and one week of online instruction.

The operator training is conducted at the Michigan headquarters and a nearby training store, covering essential aspects of running a pizza outlet. Topics include operational techniques, equipment handling, computer software proficiency, and maintaining the brand's high operational standards.

In addition to the initial training, Hungry Howie’s Pizza provides ongoing support and resources to its franchisees, ensuring they stay updated with the latest operational practices and consistently meet the brand's standards.

Territory Protection

Franchisees are permitted to operate a Hungry Howie’s Pizza Restaurant within a specific "Designated Area" as outlined in the Franchise Agreement. This Designated Area is intended solely for site selection and does not guarantee any territorial exclusivity or protection.

However, as long as the Franchise Agreement remains valid and the franchisee is not in default, Hungry Howie’s agrees not to establish or franchise another Hungry Howie’s Unit with a physical location within the franchisee's Territory.

Despite this, Hungry Howie’s reserves the right to solicit or accept orders from customers using the Marks or any other trademarks, without territorial restrictions.

Competitors

Below are some of

Hungry Howie’s Pizza

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

494

New
+
-1%
-1%

$25,000

$292,000

$567,000

n.a.

$805,000

$xxx,xxx

70.2%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Tomaso's

Tomaso's is a pizza restaurant franchise offering Detroit-style deep-dish and traditional pizzas, serving families and local regulars, and known for caramelized cheese-edged crusts, hearty toppings, and community-rooted locations across midwestern towns and neighborhoods.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$145,000 - $282,000

Happy's Pizza

Happy's Pizza is a multi-location restaurant franchise offering pizza, barbecued ribs, chicken, seafood, and more, serving value-focused families and neighborhood crowds, and known for its extensive comfort-food menu, generous portions, delivery-friendly model, and upbeat, community-rooted Detroit brand origin story.

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000

Street Pizza

Street Pizza is a lively pizza restaurant franchise offering bottomless sourdough pizzas, wings, and cocktails, serving social diners, groups, and party-goers, and known for its “pizza without rules” attitude, vibrant music, arcade-style fun, and a casual, high-energy dining experience.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,804,000 - $3,303,000

Cascadia Pizza Co.

Cascadia Pizza Co. is a pizza catering brand offering wood-fired Neapolitan-style pizzas from food trucks, trailers, and taprooms, serving private events and neighborhood guests, and known for mobile ovens, handcrafted dough, and Pacific Northwest-inspired toppings.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000

Chanticlear Pizza

Chanticlear Pizza is a pizza restaurant franchise offering multiple crust styles, specialty pizzas, and related items, serving neighborhood diners in the Twin Cities region, and known for decades of local heritage, thin-crust favorites, delivery convenience, and community-focused operations.

Franchisees

?

10
+
-9%
-9%
Investment

?

$247,000 - $326,000

Bellacino's

Bellacino's is a fast-casual restaurant franchise offering pizza, grinders, and related menu items, serving families, workers, and students, and known for dough and bread made from scratch daily, oven-baked sandwiches, and a comfortable neighborhood dining experience.

Franchisees

?

46
+
-2%
-2%
Investment

?

$311,000 - $477,000

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