Jason’s Deli

Jason’s Deli Franchise FDD, Costs & Fees (2025)

Deli-style restaurant franchise serving a variety of sandwiches, salads, and soups made with fresh ingredients, catering to diverse tastes and dietary preferences.

Jason's Deli stands out in the fast-casual dining scene, renowned for its dedication to providing healthy and flavorful meals. Founded in 1983 by Joe Tortorice, Pat Broussard, Pete Verde, and Rusty Coco in Beaumont, Texas, the brand has seen significant growth. Remarkably, the original deli in Beaumont still operates, showcasing the brand's enduring legacy and commitment to quality.

The company began franchising in 1983, a move that spurred its extensive growth. Jason's Deli sets itself apart by prioritizing the healthiness of its menu items. In 2005, it was a pioneer in removing artificial trans fats from its offerings and continued to improve its menu's nutritional profile.

Jason's Deli has since eliminated processed MSG, high-fructose corn syrup, dyes, and artificial colors and flavors, ensuring their food is both delicious and nutritious. This health-first philosophy is a core part of Jason's Deli's brand, distinguishing it in the fast-casual market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$35,000
Development Fee$17,500 per additional Deli
Travel and Living Expenses While Training$18,000
Build Out or Remodeling$950,000 to $1,600,000
Fabricated Equipment$460,000
Furniture$32,333
Small Wares$21,000
Signage$38,000 to $100,000
Administrative and Miscellaneous: Pre-Opening Advertising, Deposits, Licenses, Interim Interest$5,000 to $20,000
Pre-Opening Training Personnel$10,000
Interim Interest$70,000 to $125,000
Insurance$4,500 to $15,000
Online Ordering Setup Costs and Monthly Hosting$250 per store and $272 monthly per store
Point-Of-Sale System$4,000 to $6,000 per store & $600 to $700 monthly per store
Loyalty Platform Software$60 monthly per store
Delivery Fleet Management$65 monthly
System Email$150 per user account per year
Initial Inventory$32,926
Additional Funds – 3 Months$20,000 to $35,000
Total$1,719,656 to $2,529,256

Franchise Disclosure Document

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Competitors

Below are some of

Jason’s Deli

key competitors in the

Sandwich

sector.

Started franchising
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Franchise fee

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Jason’s Deli
1983
73
+
-8%
-8%
$35,000
4.00%

$1,720,000

-

$2,529,000

n.a.

$0

Upgrade

n.a.

n.a.

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n.a.

n.a.

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1970
97
+
-15%
-15%
$18,000
6.00%

$90,000

-

$589,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
2009
95
+
111%
111%
$40,000
6.00%

$654,000

-

$1,274,000

Upgrade

n.a.

$1,299,000

n.a.

n.a.

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n.a.

n.a.

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78
+
2500%
2500%
$49,500
5.00%

$286,000

-

$569,000

Upgrade

n.a.

$719,000

n.a.

n.a.

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n.a.

n.a.

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2017
33
+
267%
267%
$35,000
5.00%

$330,000

-

$809,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
2003
1
+
0%
0%
$25,000
5.00%

$321,000

-

$607,000

Upgrade

n.a.

$1,183,000

71.0%

n.a.

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n.a.

n.a.

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No
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No
No
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No
1997
25
+
-22%
-22%
$22,500
5.00%

$107,000

-

$227,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Training 

Jason's Deli provides an extensive training program for its franchisees.

Attendance Requirements: A minimum of five individuals must complete the initial training. This includes the franchisee's Operating Principal, the General Manager, and between two to four members of the management team, depending on the size of the Deli.

Training Content: The program covers essential areas such as sales techniques, product knowledge, accounting procedures, food preparation, and operations management.

Location and Duration: Training takes place at designated Jason's Deli locations. Management Staff must start their training at least five weeks before the opening of the Deli, with the entire training program spanning a minimum of thirteen weeks.

Ongoing Training: Jason’s Deli may also require key trainees to participate in refresher courses, seminars, and additional training sessions.

Territory Protection

Franchisees are not granted exclusive territories unless they enter into a Development Agreement. Under such an agreement, Jason's Deli will not establish or franchise another location within the franchisee's designated option area during the term of the agreement. The option area is determined based on the market's capacity for new stores.

In new markets, Jason’s Deli prioritizes selling franchises to multi-unit operators. Therefore, a Development Agreement, which includes exclusive territory rights, is mandatory. The option area is outlined in an attachment to the Development Agreement and typically encompasses a metropolitan area, county, or other political subdivision.

To maintain territorial rights, franchisees must adhere to a development schedule agreed upon with Jason’s Deli. This schedule requires opening the first Deli within 12 months of signing the Development Agreement, with subsequent Delis opened according to the established timeline.

Number of units

2025
Franchised units

79

77

73

Company-owned units

162

160

163

Total units

241

237

236

Competitors

Blimpie

Franchisees

?

97
+
-15%
-15%
Investment

?

$90,000 - $589,000

Potbelly Sandwich

Franchisees

?

95
+
111%
111%
Investment

?

$654,000 - $1,274,000

Sourdough & Co

Franchisees

?

78
+
2500%
2500%
Investment

?

$286,000 - $569,000

I Heart Mac and Cheese

Franchisees

?

33
+
267%
267%
Investment

?

$330,000 - $809,000

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