Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.
KEY FRANCHISE STATS
Franchisees
?
44
+
47%
47%
Franchise fee
?
$20,000
Investment
?
$59,000 - $207,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Iron Valley Real Estate is a modern real estate franchisor that empowers local broker-owners and agents through a flexible, tech-driven model. The company operates full-service real estate offices under its brand, offering listings, buyer and seller representation, and support services.
Its focus is on combining traditional brick-and-mortar presence with digital tools to enhance productivity and brand consistency. The firm was founded in 2016 in Lebanon, Pennsylvania, by Adam Gamble and partners, and its headquarters remain in Pennsylvania. Iron Valley began selling franchises around late 2018 as part of its national growth plan.
Iron Valley differentiates itself by offering agent-friendly commission structures—often up to 80/20 or 90/10—rather than traditional heavy splits. It also stands out by integrating proprietary technology tools such as IVREhome and IVREconnect, which enhance agent collaboration, lead management, and customer engagement.
Initial investment
The initial investment required for a Iron Valley franchise is
$59,000 - $207,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$5,000 to $20,000
Grand Opening Advertising
$1,000 to $3,000
Initial Training Travel/Expenses
$1,500 to $3,500
Real Property Lease or Rental Agreement (for three months) and Security Deposit
$9,000 to $30,000
Office Set-Up and Leasehold Improvements
$15,000 to $65,000
Equipment, Furniture, Fixtures and Other Fixed Assets
$8,000 to $15,000
Signage/Exterior Office Signs
$3,000 to $18,000
Point of Sale System, Computers and Telecommunications
$2,500 to $5,000
Professional Fees – Legal and Accounting
$1,000 to $2,500
Inventory and Supplies to Begin Operating
$500 to $1,500
Insurance
$1,000 to $2,000
Utility Deposits, Business Licenses, Fictitious Business Name Filing and Other Prepaid Expenses
$1,000 to $10,000
Additional Funds – 3 Months
$10,000 to $30,000
Total
$58,500 to $206,500
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Type of Expenditure
Amount
Initial Franchise Fee
$5,000 to $20,000
Grand Opening Advertising
$1,000 to $3,000
Initial Training Travel/Expenses
$1,500 to $3,500
Real Property Lease or Rental Agreement (for three months) and Security Deposit
$9,000 to $30,000
Office Set-Up and Leasehold Improvements
$15,000 to $65,000
Equipment, Furniture, Fixtures and Other Fixed Assets
$8,000 to $15,000
Signage/Exterior Office Signs
$3,000 to $18,000
Point of Sale System, Computers and Telecommunications
$2,500 to $5,000
Professional Fees – Legal and Accounting
$1,000 to $2,500
Inventory and Supplies to Begin Operating
$500 to $1,500
Insurance
$1,000 to $2,000
Utility Deposits, Business Licenses, Fictitious Business Name Filing and Other Prepaid Expenses
$1,000 to $10,000
Additional Funds – 3 Months
$10,000 to $30,000
Total
$58,500 to $206,500
Franchise Disclosure Document
Below is Iron Valley's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Iron Valley had 52 total units in 2025, of which 44 were franchised-owned and 8 company-owned.
Iron Valley Real Estate provides a structured and multi-tiered training program to prepare franchisees for successfully running their business. The training is comprehensive, covering both pre-opening and ongoing operations. Here’s a breakdown of the programs:
Initial Training Iron Valley offers a mandatory Initial Training program to the Office Manager and at least one Principal Equity Owner. This program is delivered in Hershey, Pennsylvania, or another approved training location and must be completed within 180 days of signing the franchise agreement. It covers topics such as real estate operations, branding, legal compliance, and marketing tools, with no fee charged for designated participants, though travel and lodging are the franchisee’s responsibility.
Supplemental and Post-Opening Training The franchisor may require designated personnel to attend additional seminars, conferences, or refresher programs deemed necessary for maintaining operational standards. These may be offered at no cost, but franchisees must pay for associated travel and living expenses. Optional training, including coaching and business mentoring, may also be provided for a fee ranging from $500 to $5,000.
Training Resources and Online Education Franchisees and their agents have access to various web-based courses, such as “New to Business” and “New to Iron Valley Real Estate.” In addition, virtual and in-person education options are available for a fee. These resources help ensure consistent knowledge across offices and adapt to individual training needs.
Territory Protection
Iron Valley Real Estate does not grant an exclusive territory to its franchisees. Each franchise is tied to a single approved real estate office location, and the franchisee may face competition from other franchisees, company-owned outlets, or other distribution channels managed by the franchisor.
Relocating an outlet requires written approval from the franchisor, which is not to be unreasonably withheld. The franchisor reserves broad rights to develop and operate similar real estate brokerage systems under different brands, even adjacent to a franchisee’s location.
It may also market and sell ancillary real estate services—such as mortgage or title insurance—within a franchisee’s market through various channels, including internet or direct sales, without offering compensation to the franchisee.
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