Iron Valley Real Estate is a modern real estate franchisor that empowers local broker-owners and agents through a flexible, tech-driven model. The company operates full-service real estate offices under its brand, offering listings, buyer and seller representation, and support services.
Its focus is on combining traditional brick-and-mortar presence with digital tools to enhance productivity and brand consistency. The firm was founded in 2016 in Lebanon, Pennsylvania, by Adam Gamble and partners, and its headquarters remain in Pennsylvania. Iron Valley began selling franchises around late 2018 as part of its national growth plan.
Iron Valley differentiates itself by offering agent-friendly commission structures—often up to 80/20 or 90/10—rather than traditional heavy splits. It also stands out by integrating proprietary technology tools such as IVREhome and IVREconnect, which enhance agent collaboration, lead management, and customer engagement.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Iron Valley Real Estate provides a structured and multi-tiered training program to prepare franchisees for successfully running their business. The training is comprehensive, covering both pre-opening and ongoing operations. Here’s a breakdown of the programs:
Iron Valley Real Estate does not grant an exclusive territory to its franchisees. Each franchise is tied to a single approved real estate office location, and the franchisee may face competition from other franchisees, company-owned outlets, or other distribution channels managed by the franchisor.
Relocating an outlet requires written approval from the franchisor, which is not to be unreasonably withheld. The franchisor reserves broad rights to develop and operate similar real estate brokerage systems under different brands, even adjacent to a franchisee’s location.
It may also market and sell ancillary real estate services—such as mortgage or title insurance—within a franchisee’s market through various channels, including internet or direct sales, without offering compensation to the franchisee.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Iron Valley
key competitors in the
Broker/Realtor
sector.
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$20,000
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LakePlace.com
$50K - $100K
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$10,000
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PropertyGuys.com
Under $25K
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$20,000
$22,000
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The Agency
$100K - $200K
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$47,500
$120,000
$856,000
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