Intero Real Estate Services

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Intero Real Estate Services

Business Services
Broker/Realtor

Intero Real Estate Services Franchise FDD, Costs & Fees (2025)

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Intero Real Estate Services began in 2002 in Silicon Valley with a mission to modernize the traditional real estate brokerage model. Its founders set out to merge emerging technology with a strong community-driven approach, aiming to better serve the rapidly expanding residential market of Northern California.

The company is based in Cupertino, California, and was created by experienced real estate professionals who wanted to bring innovation to the industry during a period of economic uncertainty. Over time, Intero became part of HomeServices of America, placing it within the Berkshire Hathaway network of companies.

Intero provides a broad range of real estate solutions, covering both residential and commercial transactions, new home sales, relocation services, and luxury properties through its Prestigio division. The brand launched its franchising arm in 2005, enabling it to grow throughout the western United States and into select international regions.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000 or $5,000
Real Property, whether Purchased or Leased $25,000 – $250,000
Furniture, Fixtures & Equipment $50,000 – $200,000
Signage $5,000 – $30,000
Technology $10,000 – $50,000
Inventory $10,000 – $20,000
Insurance $25,000 – $100,000
Advertising and Marketing $5,200 – $30,400
Additional Funds – 3 Months $75,000 – $150,000
Total $210,200 – $855,400
Type of Expenditure Amount
Initial Franchise Fee $25,000 or $5,000
Real Property, whether Purchased or Leased $25,000 – $250,000
Furniture, Fixtures & Equipment $50,000 – $200,000
Signage $5,000 – $30,000
Technology $10,000 – $50,000
Inventory $10,000 – $20,000
Insurance $25,000 – $100,000
Advertising and Marketing $5,200 – $30,400
Additional Funds – 3 Months $75,000 – $150,000
Total $210,200 – $855,400

Franchise Disclosure Document

Number of units

Training

Intero Franchise Services, Inc. provides a structured suite of training and support programs to help franchisees operate their Intero real estate offices effectively. The following training programs are described in the franchise disclosure document:

  1. Initial Training
    Intero requires franchisees to attend initial training, covering topics essential to launching and operating an Intero office. While the Responsible Broker, Resident Manager, or Office Manager are not mandated to attend, it is highly recommended they participate.
  2. Ongoing Operational Assistance
    Franchisees receive continued support through access to Intero employees or designated agents who provide advice and operational guidance. The frequency and timing of this assistance are determined at the franchisor's discretion.
  3. Optional Training Programs
    These programs, managed by the CEO, include offerings on sales techniques, motivational sessions, special interest content, and advanced training modules. Participation is voluntary, and franchisees bear the costs for travel, lodging, and course fees.
  4. Relocation Services Training
    Franchisees choosing to offer relocation services through Intero’s network must complete additional training specific to those services, ensuring competency and compliance with Intero's standards.

Territory Protection

Intero Franchise Services, Inc. does not guarantee exclusive territory protection to its franchisees. While franchisees are authorized to operate only from a specific, approved location, Intero may grant additional franchises in nearby areas or operate competing outlets, including company-owned ones.

The decision to approve a location takes into account factors such as market demographics, expected revenue, and the franchisee’s local reputation. Franchisees are restricted to operating solely within the designated site approved by Intero and must seek consent before relocating.

The absence of a protected territory means franchisees may face competition from other Intero offices or even the franchisor within the same market. This structure allows Intero to maintain flexibility in its expansion strategy, even if it potentially overlaps franchisee markets.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2005
Franchisees

?

29
+
-19%
-19%
Franchise fee

?

$25,000
Investment

?

$210,000 - $855,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

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Competitors

Below are some of

Intero Real Estate Services

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

29

New
+
-19%
-19%

$25,000

$210,000

$855,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

63

New
+
66%
66%

$50,000

$131,000

$444,000

n.a.

$322,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

190

New
+
8%
8%

$35,000

$177,000

$424,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

37

New
+
147%
147%

$42,500

$92,000

$186,000

n.a.

$1,447,000

$xxx,xxx

13.0%

xx%

n.a.

n.a.

xx%

n.a.

136

New
+
-1%
-1%

$30,000

$34,000

$129,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

89

New
+
7%
7%

$7,500 - $25,000

$63,000

$212,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
14%
14%

$35,000

$61,000

$162,000

n.a.

$92,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

256

New
+
1%
1%

$25,000

$45,000

$90,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
42%
42%

$45,000

$112,000

$229,000

n.a.

$402,000

$xxx,xxx

n.a.

xx%

n.a.

17.1%

xx%

n.a.

86

New
+
562%
562%

$49,500

$59,000

$258,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
0%
0%

$35,000

$145,000

$386,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

444

New
+
-6%
-6%

$25,000

$82,000

$447,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

148

New
+
-21%
-21%

$18,000

$60,000

$195,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1309

New
+
-6%
-6%

$25,000

$114,000

$515,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
400%
400%

$15,000

$23,000

$59,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
9%
9%

$125,000

$1,040,000

$1,968,000

n.a.

$11,520,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

287

New
+
8%
8%

$30,000

$48,000

$401,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
81%
81%

$25,000

$31,000

$159,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

40

New
+
-41%
-41%

$17,750

$30,000

$68,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

297

New
+
-9%
-9%

$25,000

$77,000

$360,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
-3%
-3%

$35,000

$64,000

$443,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$59,500

$114,000

$185,000

n.a.

$1,707,000

$xxx,xxx

72.2%

xx%

n.a.

n.a.

xx%

n.a.

83

New
+
-15%
-15%

$15,000

$20,000

$72,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

63

New
+
13%
13%

$45,000

$72,000

$170,000

n.a.

$271,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
-29%
-29%

$15,000

$23,000

$106,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
282%
282%

$47,500

$120,000

$856,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

402

New
+
7%
7%

$64,900

$77,000

$154,000

n.a.

$156,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$20,000

$22,000

$81,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$100,000

$177,000

$298,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
-13%
-13%

$15,000

$25,000

$43,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1734

New
+
-7%
-7%

$25,000

$116,000

$466,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
-6%
-6%

$25,000

$45,000

$259,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$49,900

$59,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
20%
20%

$25,000

$151,000

$360,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
28%
28%

$6,250 - $27,500

$18,000

$235,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
138%
138%

$49,000

$68,000

$170,000

n.a.

$220,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
-100%
-100%

$25,000

$70,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
0%
0%

$25,000

$49,000

$201,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

299

New
+
-1%
-1%

$25,000

$271,000

$1,171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

608

New
+
5%
5%

$5,000

$17,000

$222,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

123

New
+
34%
34%

$57,000

$57,000

$113,000

n.a.

$204,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

106

New
+
361%
361%

$100,000

$122,000

$297,000

n.a.

$253,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

766

New
+
-4%
-4%

$35,000

$182,000

$336,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

44

New
+
47%
47%

$20,000

$59,000

$207,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
177%
177%

$14,000 - $112,000

$23,000

$1,287,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

47

New
+
-8%
-8%

$40,000

$236,000

$308,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

109

New
+
43%
43%

$25,000

$138,000

$545,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
64%
64%

$49,900

$66,000

$108,000

n.a.

$263,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

447

New
+
15%
15%

$59,900

$92,000

$234,000

n.a.

$226,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

368

New
+
-7%
-7%

$25,000

$82,000

$450,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

380

New
+
27%
27%

$19,000 - $25,000

$47,000

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

178

New
+
13%
13%

$20,000

$66,000

$205,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

124

New
+
-11%
-11%

$44,900

$69,000

$80,000

n.a.

$181,000

$xxx,xxx

75.9%

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
-5%
-5%

$10,000

$15,000

$182,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1082

New
+
-6%
-6%

$85,000

$109,000

$461,000

n.a.

$343,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
-14%
-14%

$10,000

$51,000

$115,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$78,000

$156,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000
Business Services
Broker/Realtor

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000
Business Services
Broker/Realtor

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000
Business Services
Broker/Realtor

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000
Business Services
Broker/Realtor

Iron Valley

Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.

Franchisees

?

44
+
47%
47%
Investment

?

$59,000 - $207,000
Business Services
Broker/Realtor

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000
Business Services
Broker/Realtor
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