Intero Real Estate Services began in 2002 in Silicon Valley with a mission to modernize the traditional real estate brokerage model. Its founders set out to merge emerging technology with a strong community-driven approach, aiming to better serve the rapidly expanding residential market of Northern California.
The company is based in Cupertino, California, and was created by experienced real estate professionals who wanted to bring innovation to the industry during a period of economic uncertainty. Over time, Intero became part of HomeServices of America, placing it within the Berkshire Hathaway network of companies.
Intero provides a broad range of real estate solutions, covering both residential and commercial transactions, new home sales, relocation services, and luxury properties through its Prestigio division. The brand launched its franchising arm in 2005, enabling it to grow throughout the western United States and into select international regions.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Intero Franchise Services, Inc. provides a structured suite of training and support programs to help franchisees operate their Intero real estate offices effectively. The following training programs are described in the franchise disclosure document:
Intero Franchise Services, Inc. does not guarantee exclusive territory protection to its franchisees. While franchisees are authorized to operate only from a specific, approved location, Intero may grant additional franchises in nearby areas or operate competing outlets, including company-owned ones.
The decision to approve a location takes into account factors such as market demographics, expected revenue, and the franchisee’s local reputation.
Franchisees are restricted to operating solely within the designated site approved by Intero and must seek consent before relocating. The absence of a protected territory means franchisees may face competition from other Intero offices or even the franchisor within the same market.
KEY FRANCHISE STATS
All you need to know about this franchise
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Intero Real Estate Services
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