Signarama: Leading the Way in Signage Solutions

Established in 1986 by Ray Titus in Farmingdale, New York, Signarama has grown into a global leader in the signage and advertising industry. The company expanded rapidly, opening a second location in North Palm Beach, Florida, less than a year later. Today, Signarama operates over 700 locations across more than 50 countries, with its headquarters situated in West Palm Beach, Florida.

Signarama began franchising in 1987, offering entrepreneurs the opportunity to own a business under a well-established brand. The company provides a comprehensive range of sign-making services, including indoor and outdoor signs, banners, vehicle wraps, and digital displays, catering to businesses and organizations of all sizes.

What sets Signarama apart is its commitment to innovation and quality. By utilizing the latest in computerized sign-making technology, the company ensures consistent, high-quality products that adhere to brand guidelines.

This dedication to excellence has earned Signarama recognition as the world's largest full-service sign and graphics franchise, as well as numerous accolades within the franchising industry.

Training

Signarama provides an extensive training program to franchisees to ensure they are well-prepared to manage their business operations effectively. The training includes a two-week program at their corporate headquarters in West Palm Beach, Florida, covering topics like business management, marketing, sales, and production techniques.

This program may be conducted in-person or virtually, depending on the franchisor's discretion.

Additionally, franchisees receive 80 hours of on-site training at their location to address specific needs such as sales, marketing, technical setup, and production processes.

New franchisees' training costs are included in the franchise fee, covering one participant's travel, lodging, and meals. Franchisees may also send additional employees for training at their own expense.

Continuing training is available to introduce new equipment or techniques as needed. This structured approach aims to provide ongoing support and ensure adherence to operational standards.

Territory Protection

Signarama does not provide exclusive territory protection to its franchisees. While franchisees are granted a defined operating area, the franchisor reserves the right to compete within this territory or establish other franchises nearby.

This ensures flexibility for Signarama but may expose franchisees to competition from both the franchisor and other franchisees operating under the same brand.

The franchise agreement outlines operational restrictions, such as marketing and product offerings, which must comply with Signarama's brand standards.

Although territory rights may be included in agreements, they do not prevent the franchisor from exercising discretion in setting up additional outlets or providing services within the same geographical area.