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Founded in 1957 by Howard and Anne Freyvogel Hanna, Howard Hanna Real Estate Services started as a single office in Pittsburgh, Pennsylvania. Over the decades, it has grown into the largest family-owned and -operated real estate brokerage in the United States.
The company’s headquarters remain in Pittsburgh, reflecting its strong community roots. In 2010, Howard Hanna began franchising, allowing entrepreneurs to join its expanding network.
Howard Hanna offers a full range of real estate services, including residential and commercial sales, mortgage financing, title and escrow services, and insurance. This all-in-one approach creates a smooth experience for clients from start to finish.
What makes Howard Hanna stand out is its focus on innovation and agent success. Exclusive offerings like the 100% Money Back Guarantee and the Buy Before You Sell program provide added value to clients.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Howard Hanna provides a structured training regimen to ensure franchisees and their teams are equipped to run operations effectively. The training programs include:
Howard Hanna offers its franchisees a defined Protected Area to operate within. This area is generally a circle with a three-mile diameter centered on the franchise’s approved office location.
As long as the franchisee remains in full compliance with the agreement, Howard Hanna agrees not to license or operate another brokerage business within this Protected Area.
However, this protection is non-exclusive and does not prevent other franchisees or company-owned outlets from conducting sales activities within that area. There are no restrictions on the franchisor or others using different channels of distribution, such as the Internet or telemarketing, to solicit customers in or near the Protected Area.
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Below are some of
Howard Hanna Real Estate
key competitors in the
Broker/Realtor
sector.
45
$25,000
$45,000
$259,000
n.a.
$0
$xxx,xxx
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LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.
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Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.
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PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.
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Grand Welcome is a vacation rental management franchise that helps homeowners maximize their rental income by providing full-service property management.
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Christie's International Real Estate offers luxury real estate services, connecting buyers and sellers of high-end properties worldwide. They provide personalized attention and market expertise for affluent clients.
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Superior Walls offers precast concrete foundation systems for residential and commercial buildings. Their energy-efficient, waterproof walls provide strong, customizable solutions for construction projects.
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