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Founded in 1957 by Howard and Anne Freyvogel Hanna, Howard Hanna Real Estate Services started as a single office in Pittsburgh, Pennsylvania. Over the decades, it has grown into the largest family-owned and -operated real estate brokerage in the United States.
The company’s headquarters remain in Pittsburgh, reflecting its strong community roots. In 2010, Howard Hanna began franchising, allowing entrepreneurs to join its expanding network.
Howard Hanna offers a full range of real estate services, including residential and commercial sales, mortgage financing, title and escrow services, and insurance. This all-in-one approach creates a smooth experience for clients from start to finish.
What makes Howard Hanna stand out is its focus on innovation and agent success. Exclusive offerings like the 100% Money Back Guarantee and the Buy Before You Sell program provide added value to clients.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Howard Hanna provides a structured training regimen to ensure franchisees and their teams are equipped to run operations effectively. The training programs include:
Howard Hanna offers its franchisees a defined Protected Area to operate within. This area is generally a circle with a three-mile diameter centered on the franchise’s approved office location.
As long as the franchisee remains in full compliance with the agreement, Howard Hanna agrees not to license or operate another brokerage business within this Protected Area.
However, this protection is non-exclusive and does not prevent other franchisees or company-owned outlets from conducting sales activities within that area. There are no restrictions on the franchisor or others using different channels of distribution, such as the Internet or telemarketing, to solicit customers in or near the Protected Area.
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Below are some of
Howard Hanna Real Estate
key competitors in the
Broker/Realtor
sector.
45
$25,000
$45,000
$259,000
n.a.
$0
$xxx,xxx
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LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.
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Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.
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Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.
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Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.
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Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
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Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.
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