Honest-1 Auto Care is a full-service, eco-friendly auto repair franchise founded in 2003 in St. Petersburg, Florida. It is currently headquartered at 100 2nd Ave S, St. Petersburg, FL.

The brand began franchising in 2003 and has grown to over 60–70 centers nationwide across multiple U.S. states. It offers a comprehensive range of automotive services including oil changes, brake repair, diagnostics, tire services, and suspension work. The franchise emphasizes Eco-Friendly Auto Care and positions itself as a green alternative in the auto repair industry.

Honest-1 differentiates itself through transparent, customer-focused service and an environmentally conscious approach. Franchise locations feature upscale lobbies, offer free shuttle service, and provide a 36-month/36,000-mile warranty.

Training

Honest-1 Auto Care provides franchisees with a robust training program to ensure operational success and brand consistency. The training includes the following components:

1. Business Coach Program: Franchisees must participate in a mandatory 3-week Business Coach program. This includes one week onsite before opening and two additional non-consecutive weeks after opening, covering all aspects of business setup and daily operations.
2. Ongoing Support Services: Franchisees are required to subscribe to Honest-1's approved accounting service for at least 12 months, and to pay a monthly Technology Fee. This ensures continued operational guidance through system tools like CRM, business intelligence platforms, and marketing resources.
3. Training-Related Expenditures: The initial training costs include travel and accommodation expenses for the Business Coach, estimated between $17,500 and $20,000. These costs are factored into the startup investment and are essential for aligning with Honest-1’s standards.

Territory Protection

Honest-1 Auto Care does not provide exclusive territory protection to its franchisees. The Franchise Disclosure Document does not mention any guarantees against placing other franchise units nearby. This means the franchisor retains the right to establish additional locations even in close proximity to an existing franchise.

Site approval is based on factors like demographics and traffic patterns, but approval of a location does not imply territorial exclusivity. Franchisees are expected to compete in the open market without assurance that another Honest-1 center will not be opened nearby.