Magnolia Soap and Bath Co

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Magnolia Soap and Bath Co

Retail
Housing

Magnolia Soap and Bath Co Franchise FDD, Costs & Fees (2025)

Magnolia Soap and Bath Co offers handcrafted soaps, bath products, and skincare items, providing natural and luxurious options for personal care.

Magnolia Soap & Bath Co. is a plant-based bath and body retail franchise founded in New Albany, Mississippi, in 2018 by Magen Bynum.

Headquartered on West Bankhead Street in New Albany, the company operates over 50 family-owned stores nationwide and sells handcrafted soaps, bath bombs, skincare, laundry products, home goods, pet products, and hosts interactive events. The brand began franchising in 2021.

Magnolia sets itself apart through in-store sensory experiences like soap- and candle-making parties, flexible store formats (typically 1,200 to 1,500 square feet), and multiple sales channels, including same-day delivery, online affiliate sales, and subscription boxes.

The franchise emphasizes clean beauty by using domestically-sourced, plant-based, phthalate-free ingredients. Magnolia also supports local communities through its “Hope in Soap” program, which donates proceeds to charitable causes each month—enhancing brand loyalty and community impact.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Initial Training Fee $5,000
Costs and Expenses Associated with Initial Training Program $1,000 - $2,500
Real Estate/Lease $5,000 - $20,000
Project Management Fee $5,000
Utilities Deposits $500 - $1,000
Professional Fees $5,000 - $10,000
Leasehold Improvements, Construction and/or Remodeling $10,000 - $125,000
Exterior and Interior Signage $8,000 - $20,000
Furniture, Fixtures, Equipment and Signage $55,000 - $70,000
Business Management System $9,500
Technology Fee – 3 Months $1,500
Digital Marketing Fee – 3 Months $3,000
Business Licenses and Permits $550 - $5,500
Computer Systems $2,100 - $3,500
Initial Inventory $67,500 - $95,000
Grand Opening Advertising $17,000
Insurance $1,250 - $3,000
Operating Expenses/Additional Funds – 3 Months $8,000 - $35,000
Design Fee $7,000
Totals $271,900 - $498,500
Type of Expenditure Amount
Initial Franchise Fee $60,000
Initial Training Fee $5,000
Costs and Expenses Associated with Initial Training Program $1,000 - $2,500
Real Estate/Lease $5,000 - $20,000
Project Management Fee $5,000
Utilities Deposits $500 - $1,000
Professional Fees $5,000 - $10,000
Leasehold Improvements, Construction and/or Remodeling $10,000 - $125,000
Exterior and Interior Signage $8,000 - $20,000
Furniture, Fixtures, Equipment and Signage $55,000 - $70,000
Business Management System $9,500
Technology Fee – 3 Months $1,500
Digital Marketing Fee – 3 Months $3,000
Business Licenses and Permits $550 - $5,500
Computer Systems $2,100 - $3,500
Initial Inventory $67,500 - $95,000
Grand Opening Advertising $17,000
Insurance $1,250 - $3,000
Operating Expenses/Additional Funds – 3 Months $8,000 - $35,000
Design Fee $7,000
Totals $271,900 - $498,500

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2021
Franchisees

?

40
+
150%
150%
Franchise fee

?

$60,000
Investment

?

$272,000 - $499,000
Revenue (AUV)

?

Undisclosed
Upgrade

$305,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
FDD
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Competitors

Below are some of

Magnolia Soap and Bath Co

key competitors in the

Housing

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

40

New
+
150%
150%

$60,000

$272,000

$499,000

n.a.

$305,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

303

New
+
10%
10%

$39,900

$376,000

$798,000

n.a.

$778,000

$xxx,xxx

66.6%

xx%

n.a.

17.6%

xx%

n.a.

27

New
+
n.a.
n.a.

$49,900

$197,000

$484,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$75,000

$953,000

$1,653,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

67

New
+
n.a.
n.a.

$60,000

$110,000

$178,000

n.a.

$190,000

$xxx,xxx

66.8%

xx%

n.a.

15.7%

xx%

n.a.

46

New
+
5%
5%

$30,000

$143,000

$268,000

n.a.

$337,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
-17%
-17%

$35,000

$135,000

$247,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
n.a.
n.a.

$49,900

$497,000

$943,000

n.a.

$1,435,000

$xxx,xxx

38.3%

xx%

n.a.

5.1%

xx%

n.a.

251

New
+
0%
0%

$50,000

$395,000

$1,278,000

n.a.

$561,000

$xxx,xxx

69.5%

xx%

n.a.

11.6%

xx%

n.a.

71

New
+
0%
0%

$55,000

$830,000

$3,215,000

n.a.

$2,876,000

$xxx,xxx

46.3%

xx%

n.a.

5.4%

xx%

n.a.

20

New
+
5%
5%

$30,000

$421,000

$878,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
-33%
-33%

n.a.

$59,000

$156,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$49,500

$109,000

$281,000

n.a.

$516,000

$xxx,xxx

70.9%

xx%

n.a.

n.a.

xx%

n.a.

172

New
+
13%
13%

$15,000

$67,000

$202,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

27

New
+
4%
4%

$50,000

$270,000

$714,000

n.a.

$1,859,000

$xxx,xxx

64.6%

xx%

n.a.

12.2%

xx%

n.a.

1

New
+
n.a.
n.a.

$38,000

$214,000

$326,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
-8%
-8%

$30,000

$47,000

$209,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Magnolia Soap and Bath Co. provides several structured training programs to support franchisees in operating their businesses successfully:

  1. Initial Management Training Program: Franchisees, including their principals and general manager, must attend and satisfactorily complete this program. It takes place between two to six weeks prior to the business opening and consists of both remote (virtual) and in-person training at the franchisor’s headquarters or a designated outlet. Tuition applies for up to two individuals, and franchisees are responsible for associated travel and living expenses.
  2. Opening Assistance Training: A trained representative from the franchisor will be on-site for two days to provide hands-on training, supervision, and support during the business's opening. This is offered at no cost.
  3. Additional Training: Mandatory and optional programs may be offered throughout the year. If required, franchisees must attend:
    • Up to 12 days of ongoing training annually.
    • A national business meeting or conference for up to five days.
      Franchisees bear all related costs including tuition, travel, lodging, and meals.

Territory Protection

Magnolia Soap and Bath Co. offers its franchisees an exclusive territory, meaning that no other dedicated Magnolia Soap and Bath Co. outlets will be allowed to open within the defined area, as long as the franchisee remains in good standing with their Franchise Agreement.

The territory is tailored individually based on factors such as local demographics and is formally identified in the Franchise Agreement. This exclusivity is not contingent on any sales minimums or performance benchmarks during the term of the agreement.

However, this protection is limited in scope. Magnolia reserves the right to distribute its products through alternative channels such as salons, department stores, online platforms, and other retail outlets within the franchisee’s territory.

Competitors

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Verlo Mattress

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