HomeSmiles provides comprehensive home maintenance services, including window cleaning, gutter cleaning, pressure washing, and more, helping homeowners maintain the cleanliness and appearance of their properties.
KEY FRANCHISE STATS
Franchisees
?
77
+
1825%
1825%
Franchise fee
?
$59,500
Investment
?
$153,000 - $200,000
Revenue (AUV)
?
Undisclosed
$565,000
+
n.a.
n.a.
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HomeSmiles: Revolutionizing Home Maintenance with Comprehensive Services
HomeSmilesis a franchise that offers comprehensive home maintenance services designed to simplify property upkeep for homeowners, property managers, and real estate agents.
Founded in 2018 in Redwood City, California, HomeSmiles provides a range of services including gutter cleaning, pressure washing, window washing, dryer vent cleaning, and chimney cleaning, all available through convenient bundled packages or a la carte options.
This innovative approach allows clients to manage all their home maintenance needs with a single call, eliminating the hassle of coordinating multiple service providers. In 2019, just a year after its founding, HomeSmiles began offering franchise opportunities with the goal of expanding its unique service model across the United States.
The company's distinctive aggregation model is a significant differentiator in the market. Unlike traditional maintenance services that require separate bookings and appointments, HomeSmiles combines all necessary property maintenance tasks into one comprehensive service, saving clients time and money.
Initial investment
The initial investment required for a HomeSmiles franchise is
$153,000 - $200,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Initial Equipment and Supply Package
$45,000 – $58,000
Computer, Software and Point of Sales System
$1,500 – $3,000
Grand Opening Marketing
$12,000
Insurance Deposits – Three Months
$800 – $5,000
Travel for Initial Training
$1,500 – $3,000
Professional Fees
$1,500 – $3,000
Service Vehicle
$0 – $10,000
Licenses and Permits
$750 – $1,500
Additional Funds/Working Capital – Six Months
$30,200 – $46,080
Total Estimate
$152,750 – $200,080
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Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Initial Equipment and Supply Package
$45,000 – $58,000
Computer, Software and Point of Sales System
$1,500 – $3,000
Grand Opening Marketing
$12,000
Insurance Deposits – Three Months
$800 – $5,000
Travel for Initial Training
$1,500 – $3,000
Professional Fees
$1,500 – $3,000
Service Vehicle
$0 – $10,000
Licenses and Permits
$750 – $1,500
Additional Funds/Working Capital – Six Months
$30,200 – $46,080
Total Estimate
$152,750 – $200,080
Franchise Disclosure Document
Below is HomeSmiles's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
HomeSmiles had 78 total units in 2024, of which 77 were franchised-owned and 1 company-owned.
HomeSmiles provides extensive training to its franchisees to ensure they are well-equipped to run their businesses successfully.
Field Training: A full week of hands-on training that focuses on the technical skills needed to perform the various home maintenance services offered by HomeSmiles. This training ensures franchisees and their teams are well-versed in all aspects of service delivery.
Sales Training: Comprehensive training on the HomeSmiles Sales System, which includes customer relationship management (CRM) and effective sales techniques. This program helps franchisees understand how to build and manage their client base successfully.
Video Library Access: Franchisees have access to a complete video library that covers every aspect of field services, sales, and the CRM system. This resource allows for continuous learning and skill development at the franchisee's convenience.
Ongoing Training: Monthly personalized check-ins, technician meetings, and franchisee meetings provide continuous support and training to ensure franchisees remain up-to-date with the latest practices and maintain a high standard of service.
HomeSmiles Sales University: An annual event that offers specialized training sessions with guest speakers, aimed at helping franchisees refine their skills and grow their businesses further.
Territory Protection
HomeSmiles franchise offers territory protection to its franchisees, ensuring that each franchisee operates in a designated area without competition from other HomeSmiles franchises.
This exclusive territory protection allows franchisees to focus on building their client base and expanding their services within a defined region, fostering a secure business environment.
The company emphasizes large territories to encourage growth and success, with many franchisees acquiring additional territories as they expand their operations.
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