Home Clean Heroes

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Home Services
Residential Cleaning

Home Clean Heroes

Home Services
Residential Cleaning

Home Clean Heroes Franchise FDD, Costs & Fees (2025)

Home Clean Heroes delivers professional and reliable residential cleaning services, offering customizable cleaning plans and eco-friendly products to ensure homes are sparkling clean and fresh.

Home Clean Heroes is a leading franchise in the residential cleaning industry, setting new benchmarks for quality and customer care. Established in 2017 in Virginia Beach, Virginia—where its headquarters are still located—the brand started its franchising journey in 2018.

The company has since grown its footprint in multiple states, providing homeowners with reliable, flexible, and professional cleaning services.

Its offerings cover everything from one-time deep cleans to regular recurring appointments, along with optional extras like oven and refrigerator cleaning.

What truly distinguishes Home Clean Heroes is their dedication to customized service; each cleaning plan is carefully designed to reflect the unique needs and preferences of every client, ensuring a highly personalized experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Set-Up Fee $1,000
Mailing List Fee $500 to $750
Postcard Fees $15,050
SEO Fees $3,600
Digital Marketing Fees (First 3 Months) $5,400
Start-Up Package (Equipment, Uniforms, Marketing & Office Supplies) $9,500 to $13,500
National Call Center Set-Up Fee $300
National Call Center Fees $1,725 to $2,625
Vehicle & Decals $2,650 to $32,709
Initial Training $500 to $2,000
Insurances $1,800 to $3,600
Professional Fees $0 to $1,000
Licenses & Certifications $300 to $1,500
Integrated Business Management Fee $395 to $1,185
Computer, Internet Devices, Phones, Software Setup $0 to $1,800
Heroes First Charitable Contribution Program $25 to $30
Additional Funds for 3 Months $20,000 to $60,000
Total Estimated Initial Investment $112,745 to $196,049
Type of Expenditure Amount
Initial Franchise Fee $50,000
Set-Up Fee $1,000
Mailing List Fee $500 to $750
Postcard Fees $15,050
SEO Fees $3,600
Digital Marketing Fees (First 3 Months) $5,400
Start-Up Package (Equipment, Uniforms, Marketing & Office Supplies) $9,500 to $13,500
National Call Center Set-Up Fee $300
National Call Center Fees $1,725 to $2,625
Vehicle & Decals $2,650 to $32,709
Initial Training $500 to $2,000
Insurances $1,800 to $3,600
Professional Fees $0 to $1,000
Licenses & Certifications $300 to $1,500
Integrated Business Management Fee $395 to $1,185
Computer, Internet Devices, Phones, Software Setup $0 to $1,800
Heroes First Charitable Contribution Program $25 to $30
Additional Funds for 3 Months $20,000 to $60,000
Total Estimated Initial Investment $112,745 to $196,049

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2018
Franchisees

?

16
+
100%
100%
Franchise fee

?

$50,000
Investment

?

$113,000 - $196,000
Revenue (AUV)

?

Undisclosed
Upgrade

$238,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

20.5%

Home based

?

Yes
Upgrade
Yes
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Home Clean Heroes

key competitors in the

Residential Cleaning

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

16

New
+
100%
100%

$50,000

$113,000

$196,000

n.a.

$238,000

$xxx,xxx

52.0%

xx%

n.a.

20.5%

xx%

n.a.

61

New
+
-10%
-10%

$65,000

$97,000

$130,000

n.a.

$160,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$50,000

$163,000

$283,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
0%
0%

$60,000

$108,000

$136,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

44

New
+
83%
83%

$65,000

$104,000

$148,000

n.a.

$449,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

35

New
+
84%
84%

$20,000

$136,000

$270,000

n.a.

$370,000

$xxx,xxx

46.0%

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
-2%
-2%

$15,000

$24,000

$38,000

n.a.

$110,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
n.a.
n.a.

$54,900

$183,000

$291,000

n.a.

$423,000

$xxx,xxx

n.a.

xx%

n.a.

38.4%

xx%

n.a.

57

New
+
8%
8%

$30,000

$262,000

$619,000

n.a.

$878,000

$xxx,xxx

68.2%

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
22%
22%

$49,500

$78,000

$137,000

n.a.

$425,000

$xxx,xxx

86.1%

xx%

n.a.

35.2%

xx%

n.a.

66

New
+
40%
40%

$50,000

$70,000

$165,000

n.a.

$264,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

77

New
+
1825%
1825%

$59,500

$153,000

$200,000

n.a.

$565,000

$xxx,xxx

49.5%

xx%

n.a.

20.5%

xx%

n.a.

50

New
+
6%
6%

$49,900

$135,000

$184,000

n.a.

$531,000

$xxx,xxx

52.5%

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
177%
177%

$54,900

$134,000

$294,000

n.a.

$438,000

$xxx,xxx

63.6%

xx%

n.a.

21.0%

xx%

n.a.

12

New
+
50%
50%

$15,000 - $35,000

$43,000

$206,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

40

New
+
5%
5%

$20,000

$52,000

$172,000

n.a.

$457,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
15%
15%

$49,000

$73,000

$146,000

n.a.

$228,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

481

New
+
4%
4%

$47,900

$54,000

$84,000

n.a.

$113,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Home Clean Heroes provides detailed training to its franchisees to ensure operational success and brand consistency. The franchisor offers the following programs:

  1. Franchise Training Program
    This is a comprehensive 7-day training program, which includes 4.5 days of onsite instruction in Virginia Beach, Virginia. The program covers critical aspects of operating a Home Clean Heroes business, and attendance and successful completion by the franchisee and any designated manager are mandatory before opening the business.
  2. Advanced Training Sessions
    The franchisor may provide and require attendance at one- or two-day advanced training sessions. These sessions are aimed at enhancing operational knowledge and are scheduled as needed. While the franchisor does not charge for the training itself, the franchisee is responsible for all associated costs such as travel, lodging, and meals.
  3. Ongoing Support and Optional Training
    In addition to initial training, the franchisor offers optional advanced training and refresher courses that can be attended upon request or requirement. Franchisees are billed at a rate of $500 per day for any additional training beyond the initial program. The franchisor also provides ongoing telephone and email support to address operational questions.

Territory Protection

Home Clean Heroes grants franchisees an exclusive territory where no other franchises or company-owned outlets will be established. This ensures the franchisee has sole operational rights within their territory for the term of the agreement.

However, the franchisor retains the right to market and sell services outside the territory, including through national campaigns and online platforms. Franchisees may also buy additional territories if eligible, but no automatic rights to future territories are provided.

Competitors

Regal Maid Service

Regal Maid Service is a residential cleaning franchise delivering professional housekeeping services with trained staff, customizable cleaning plans, and a commitment to quality.

Franchisees

?

2
+
0%
0%
Investment

?

$108,000 - $136,000
Home Services
Residential Cleaning

The Grout Medic

The Grout Medic is a tile and grout restoration franchise specializing in cleaning, sealing, and repairing grout to restore the appearance of tiled surfaces.

Franchisees

?

61
+
-10%
-10%
Investment

?

$97,000 - $130,000
Home Services
Residential Cleaning

Window Hero

Window Hero is a window cleaning and exterior maintenance franchise, providing services such as power washing, gutter cleaning, and window restoration.

Franchisees

?

36
+
177%
177%
Investment

?

$134,000 - $294,000
Home Services
Residential Cleaning

Rolling Suds

Rolling Suds offers professional power washing services for residential and commercial properties. They specialize in restoring surfaces to their original condition with eco-friendly techniques.

Franchisees

?

7
+
n.a.
n.a.
Investment

?

$183,000 - $291,000
Home Services
Residential Cleaning

Zerorez

Zerorez is a carpet cleaning franchise that uses patented cleaning technology and eco-friendly solutions to provide high-quality carpet, upholstery, and area rug cleaning services, leaving homes and businesses with cleaner and healthier environments.

Franchisees

?

57
+
8%
8%
Investment

?

$262,000 - $619,000
Home Services
Residential Cleaning

The Grout Doctor

The Grout Doctor specializes in grout and tile cleaning, repair, and restoration services, helping maintain beautiful and durable tiled surfaces.

Franchisees

?

82
+
-2%
-2%
Investment

?

$24,000 - $38,000
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