Home Clean Heroes Franchise FDD, Costs & Fees (2026)

Home Clean Heroes delivers professional and reliable residential cleaning services, offering customizable cleaning plans and eco-friendly products to ensure homes are sparkling clean and fresh.

KEY FRANCHISE STATS

Franchisees

100%

Franchise fee

$50,000

Investment

$113,000 - $196,000

Revenue (AUV)

$238,000

n.a.

Home Clean Heroes is a leading franchise in the residential cleaning industry, setting new benchmarks for quality and customer care. Established in 2017 in Virginia Beach, Virginia—where its headquarters are still located—the brand started its franchising journey in 2018.

The company has since grown its footprint in multiple states, providing homeowners with reliable, flexible, and professional cleaning services.

Its offerings cover everything from one-time deep cleans to regular recurring appointments, along with optional extras like oven and refrigerator cleaning.

What truly distinguishes Home Clean Heroes is their dedication to customized service; each cleaning plan is carefully designed to reflect the unique needs and preferences of every client, ensuring a highly personalized experience.

Initial investment

The initial investment required for a Home Clean Heroes franchise is $113,000 - $196,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$50,000
Set-Up Fee	$1,000
Mailing List Fee	$500 to $750
Postcard Fees	$15,050
SEO Fees	$3,600
Digital Marketing Fees (First 3 Months)	$5,400
Start-Up Package (Equipment, Uniforms, Marketing & Office Supplies)	$9,500 to $13,500
National Call Center Set-Up Fee	$300
National Call Center Fees	$1,725 to $2,625
Vehicle & Decals	$2,650 to $32,709
Initial Training	$500 to $2,000
Insurances	$1,800 to $3,600
Professional Fees	$0 to $1,000
Licenses & Certifications	$300 to $1,500
Integrated Business Management Fee	$395 to $1,185
Computer, Internet Devices, Phones, Software Setup	$0 to $1,800
Heroes First Charitable Contribution Program	$25 to $30
Additional Funds for 3 Months	$20,000 to $60,000
Total Estimated Initial Investment	$112,745 to $196,049

Type of Expenditure	Amount
Initial Franchise Fee	$50,000
Set-Up Fee	$1,000
Mailing List Fee	$500 to $750
Postcard Fees	$15,050
SEO Fees	$3,600
Digital Marketing Fees (First 3 Months)	$5,400
Start-Up Package (Equipment, Uniforms, Marketing & Office Supplies)	$9,500 to $13,500
National Call Center Set-Up Fee	$300
National Call Center Fees	$1,725 to $2,625
Vehicle & Decals	$2,650 to $32,709
Initial Training	$500 to $2,000
Insurances	$1,800 to $3,600
Professional Fees	$0 to $1,000
Licenses & Certifications	$300 to $1,500
Integrated Business Management Fee	$395 to $1,185
Computer, Internet Devices, Phones, Software Setup	$0 to $1,800
Heroes First Charitable Contribution Program	$25 to $30
Additional Funds for 3 Months	$20,000 to $60,000
Total Estimated Initial Investment	$112,745 to $196,049

Franchise Disclosure Document

Below is Home Clean Heroes's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Home Clean Heroes had 18 total units in 2024, of which 16 were franchised-owned and 2 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Home Clean Heroes

key competitors in the

Residential Cleaning

sector.

Franchise

Upgrade

New

100%

6.00%

$113,000

$196,000

$238,000

20.5%

Zerorez

$200K - $500K

New

6.00%

$262,000

$619,000

$878,000

n.a.

Squeegee Squad

$50K - $100K

New

40%

4% - 7%

$70,000

$165,000

$264,000

n.a.

Jdog Carpet Cleaning

$25K - $50K

New

50%

$800 to $2,000 per month

$43,000

$206,000

n.a.

The Grout Doctor

Under $25K

New

-2%

2% - 9%

$24,000

$38,000

$110,000

n.a.

Rolling Suds

$100K - $200K

New

n.a.

8.00%

$183,000

$291,000

$423,000

38.4%

MaidThis

$50K - $100K

New

550%

6.00%

$50,000

$68,000

$139,000

19.5%

Training

Home Clean Heroes provides detailed training to its franchisees to ensure operational success and brand consistency. The franchisor offers the following programs:

Franchise Training Program
This is a comprehensive 7-day training program, which includes 4.5 days of onsite instruction in Virginia Beach, Virginia. The program covers critical aspects of operating a Home Clean Heroes business, and attendance and successful completion by the franchisee and any designated manager are mandatory before opening the business.
Advanced Training Sessions
The franchisor may provide and require attendance at one- or two-day advanced training sessions. These sessions are aimed at enhancing operational knowledge and are scheduled as needed. While the franchisor does not charge for the training itself, the franchisee is responsible for all associated costs such as travel, lodging, and meals.
Ongoing Support and Optional Training
In addition to initial training, the franchisor offers optional advanced training and refresher courses that can be attended upon request or requirement. Franchisees are billed at a rate of $500 per day for any additional training beyond the initial program. The franchisor also provides ongoing telephone and email support to address operational questions.

Territory Protection

Home Clean Heroes grants franchisees an exclusive territory where no other franchises or company-owned outlets will be established. This ensures the franchisee has sole operational rights within their territory for the term of the agreement.

However, the franchisor retains the right to market and sell services outside the territory, including through national campaigns and online platforms. Franchisees may also buy additional territories if eligible, but no automatic rights to future territories are provided.