Home Clean Heroes: Redefining the Residential Cleaning Experience

Home Clean Heroes is a leading franchise in the residential cleaning industry, setting new benchmarks for quality and customer care. Established in 2017 in Virginia Beach, Virginia—where its headquarters are still located—the brand started its franchising journey in 2018.

The company has since grown its footprint in multiple states, providing homeowners with reliable, flexible, and professional cleaning services.

Its offerings cover everything from one-time deep cleans to regular recurring appointments, along with optional extras like oven and refrigerator cleaning.

What truly distinguishes Home Clean Heroes is their dedication to customized service; each cleaning plan is carefully designed to reflect the unique needs and preferences of every client, ensuring a highly personalized experience.

Training

Home Clean Heroes provides detailed training to its franchisees to ensure operational success and brand consistency. The franchisor offers the following programs:

1. Franchise Training Program
   This is a comprehensive 7-day training program, which includes 4.5 days of onsite instruction in Virginia Beach, Virginia. The program covers critical aspects of operating a Home Clean Heroes business, and attendance and successful completion by the franchisee and any designated manager are mandatory before opening the business.
2. Advanced Training Sessions
   The franchisor may provide and require attendance at one- or two-day advanced training sessions. These sessions are aimed at enhancing operational knowledge and are scheduled as needed. While the franchisor does not charge for the training itself, the franchisee is responsible for all associated costs such as travel, lodging, and meals.
3. Ongoing Support and Optional Training
   In addition to initial training, the franchisor offers optional advanced training and refresher courses that can be attended upon request or requirement. Franchisees are billed at a rate of $500 per day for any additional training beyond the initial program. The franchisor also provides ongoing telephone and email support to address operational questions.

Territory Protection

Home Clean Heroes grants franchisees an exclusive territory where no other franchises or company-owned outlets will be established. This ensures the franchisee has sole operational rights within their territory for the term of the agreement.

However, the franchisor retains the right to market and sell services outside the territory, including through national campaigns and online platforms. Franchisees may also buy additional territories if eligible, but no automatic rights to future territories are provided.