Harcourts is an international real estate franchise with roots that trace back to 1888, when John Bateman Harcourt founded Harcourt & Co. in Wellington, New Zealand. What began as a local agency steadily expanded throughout the country, eventually leading to the introduction of its franchise program in 1988—a move that set the stage for the brand’s global growth.
The company is now based in Brisbane, Australia, and has developed into a worldwide network operating in more than 10 countries with a footprint of over 900 offices.
Harcourts delivers a comprehensive real estate service platform that covers residential property sales, commercial and rural brokerage, property management, and related mortgage and financial support offerings. The brand’s long-standing reputation centers on professionalism, client care, and an emphasis on people-focused service.
A key part of Harcourts’ competitive edge is the blend of its long history with a forward-thinking, technology-driven model. The company continues to invest in digital marketing, advanced customer management systems, and data-powered tools that help both agents and franchise owners succeed in a modern marketplace.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Harcourts provides a structured training program to its franchisees through various initiatives. Here are the main training programs and support provided by the franchisor:
Harcourts grants its franchisees an exclusive territory based on one or more zip codes. This territory is confirmed in writing and mapped out in the Franchise Agreement, giving the franchisee the sole right to operate a Harcourts office in that area.
However, the exclusivity is conditional: the franchisee must meet performance benchmarks, referred to as Key Performance Indicators, which are determined collaboratively based on local market factors.
If a Harcourts franchisee fails to meet these Key Performance Indicators for three consecutive months or three months in a year, the franchisor has the right to revoke territorial exclusivity. This would allow Harcourts to open other franchises in the same territory, even adjacent to the underperforming office.
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Below are some of
Harcourts
key competitors in the
Broker/Realtor
sector.
24
$25,000
$151,000
$360,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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