G.J. Gardner Homes Franchise FDD, Costs & Fees (2025)

G.J. Gardner Homes is a homebuilding franchise that offers custom home construction, guiding clients through the process to create their dream homes.

Founded in Queensland, Australia in 2003 by Greg Gardner, G.J. Gardner Homes has evolved into a leading international franchise in the custom home construction sector. The brand is known for building tailored and semi-custom homes with a strong focus on quality craftsmanship and attentive customer care.

Over the decades, G.J. Gardner Homes has completed more than 55,000 residential projects, solidifying its standing as a dependable and high-quality builder.

Franchising efforts began in 2020, fueling the brand’s expansion into markets across Australia, New Zealand, and the United States. Today, the company operates nearly 150 franchise locations globally, all dedicated to upholding the brand’s core values of quality and client satisfaction.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Initial Marketing Spend $15,000 – $15,000
Rent $10,000 – $55,000
Leasehold Improvements $20,000 – $50,000
Equipment $10,000 – $30,000
Local Area Marketing $1,000 – $3,000
Security Deposits and Misc. Opening Expenses $4,000 – $12,000
Training Expenses $10,000 – $20,000
Professional Services $1,000 – $5,000
Payroll $24,000 – $96,000
Additional Funds (3 months) $6,000 – $12,000
Total $151,000 – $348,000
Type of Expenditure Amount
Initial Franchise Fee $50,000 – $50,000
Initial Marketing Spend $15,000 – $15,000
Rent $10,000 – $55,000
Leasehold Improvements $20,000 – $50,000
Equipment $10,000 – $30,000
Local Area Marketing $1,000 – $3,000
Security Deposits and Misc. Opening Expenses $4,000 – $12,000
Training Expenses $10,000 – $20,000
Professional Services $1,000 – $5,000
Payroll $24,000 – $96,000
Additional Funds (3 months) $6,000 – $12,000
Total $151,000 – $348,000

Franchise Disclosure Document

Competitors

Below are some of

G.J. Gardner Homes

key competitors in the

General Contractor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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24

New
+
41%
41%

$50,000

$151,000

$348,000

n.a.

$4,765,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

G.J. Gardner Homes provides a comprehensive training program to ensure franchisees are fully prepared to operate a successful custom home-building business. The training is structured and delivered by the franchisor’s experienced team through the following key programs:

  1. Initial Franchise Training: This program spans approximately two weeks and is held at G.J. Gardner Homes’ headquarters or another designated location. It covers essential aspects such as business operations, sales processes, customer service, project management, supplier relationships, and use of proprietary systems.
  2. Software & Systems Training: Franchisees receive in-depth instruction on the franchise’s proprietary construction and business management software. This ensures they can accurately estimate jobs, manage schedules, track budgets, and maintain efficient communication throughout the building process.
  3. On-Site Training and Launch Support: A representative from G.J. Gardner Homes visits the franchisee’s location to assist with setup and the initial phase of business operations. This includes support with local marketing efforts, staff training, and operational implementation.

Territory Protection

G.J. Gardner Homes offers territory protection to its franchisees to help safeguard their business interests within a defined geographic area. Each franchisee is granted an exclusive territory where only they have the right to operate and market the G.J. Gardner Homes brand.

The size and boundaries of the protected territory are determined by factors such as population density, housing activity, and regional demand. While franchisees are free to operate and advertise within their designated area, they may not market or sell homes outside of it without prior approval from the franchisor.

Competitors

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Transblue General Contractors

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Renovation Sells

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Impresa Modular

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