Founded in 2016 by Brooke Gagliano in Freehold, New Jersey, Frutta Bowls began with a simple mission: to bring delicious, nutritious, and energizing food to local communities.

Inspired by the açai bowls she encountered during a trip out west, Gagliano introduced the concept to her hometown, launching what would quickly grow into a recognizable brand across the United States.

Since its inception, Frutta Bowls has expanded to dozens of locations in over a dozen states, offering a vibrant menu of açai, pitaya, and kale bowls, smoothies, toasts, and protein bites.

Frutta Bowls sets itself apart from other health-focused eateries by prioritizing customization and community connection. With extensive options to tailor each bowl or smoothie, the brand meets a wide range of dietary preferences and needs.

Now part of the WOWorks family of restaurant brands, Frutta Bowls benefits from a network that includes Saladworks, Barberitos, Garbanzo Mediterranean Fresh, and others.

Training

Frutta Bowls provides comprehensive training to ensure franchisees and their management teams are well-prepared for operations. The types of training provided by the Franchisor include:

1. Initial Training Program: This is mandatory and offered free for the Franchisee and up to three management personnel. It spans approximately 10 days and combines classroom and on-the-job training. Topics include financial controls, food preparation, marketing, sanitation, and maintaining quality standards. A 2-day sanitation certification course is also required for at least one management member.
2. Sanitation Certification: Franchisees must complete a 2-day sanitation course prepared by the National Restaurant Association in their local market, ensuring compliance with health standards.
3. Franchise Orientation Seminar: This is typically held within 30 days of agreement signing, either at the headquarters or via webinar, covering franchise program basics and site selection procedures.
4. Refresher Training Programs: Frutta Bowls may require franchisees and managers to attend up to four refresher training seminars annually, with a maximum total duration of eight business days per year.
5. Replacement Personnel Training: If any of the originally trained individuals cannot complete the program, replacements may attend the next available training for a fee and must complete it satisfactorily.

Territory Protection

Frutta Bowls provides limited territory protection to its franchisees. Each franchise is granted a defined Territory where no other traditional Frutta Bowls restaurants will be licensed. However, this protection excludes non-traditional venues like airports or stadiums.

The franchisor also reserves the right to sell products through alternate channels, such as food trucks or store-within-a-store setups, even within the franchisee’s Territory. The size and scope of the Territory are determined solely by the franchisor and may vary based on market conditions.