
Founded in 2016 by Brooke Gagliano in Freehold, New Jersey, Frutta Bowls began with a simple mission: to bring delicious, nutritious, and energizing food to local communities.
Inspired by the açai bowls she encountered during a trip out west, Gagliano introduced the concept to her hometown, launching what would quickly grow into a recognizable brand across the United States.
Since its inception, Frutta Bowls has expanded to dozens of locations in over a dozen states, offering a vibrant menu of açai, pitaya, and kale bowls, smoothies, toasts, and protein bites.
Frutta Bowls sets itself apart from other health-focused eateries by prioritizing customization and community connection. With extensive options to tailor each bowl or smoothie, the brand meets a wide range of dietary preferences and needs.
Now part of the WOWorks family of restaurant brands, Frutta Bowls benefits from a network that includes Saladworks, Barberitos, Garbanzo Mediterranean Fresh, and others.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Frutta Bowls provides comprehensive training to ensure franchisees and their management teams are well-prepared for operations. The types of training provided by the Franchisor include:
Frutta Bowls provides limited territory protection to its franchisees. Each franchise is granted a defined Territory where no other traditional Frutta Bowls restaurants will be licensed. However, this protection excludes non-traditional venues like airports or stadiums.
The franchisor also reserves the right to sell products through alternate channels, such as food trucks or store-within-a-store setups, even within the franchisee’s Territory. The size and scope of the Territory are determined solely by the franchisor and may vary based on market conditions.
Below are some of
Frutta Bowls
key competitors in the
Healthy
sector.

25
$35,000
$388,000
$633,000
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$408,000
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Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.
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Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.
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Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.
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Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.
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Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.
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Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.
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