Frutta Bowls Franchise FDD, Costs & Fees (2025)

Frutta Bowls serves fresh and nutritious acai bowls and smoothies, providing customers with a healthy and delicious option for breakfast or a snack.

Founded in 2016 by Brooke Gagliano in Freehold, New Jersey, Frutta Bowls began with a simple mission: to bring delicious, nutritious, and energizing food to local communities.

Inspired by the açai bowls she encountered during a trip out west, Gagliano introduced the concept to her hometown, launching what would quickly grow into a recognizable brand across the United States.

Since its inception, Frutta Bowls has expanded to dozens of locations in over a dozen states, offering a vibrant menu of açai, pitaya, and kale bowls, smoothies, toasts, and protein bites.

Frutta Bowls sets itself apart from other health-focused eateries by prioritizing customization and community connection. With extensive options to tailor each bowl or smoothie, the brand meets a wide range of dietary preferences and needs.

Now part of the WOWorks family of restaurant brands, Frutta Bowls benefits from a network that includes Saladworks, Barberitos, Garbanzo Mediterranean Fresh, and others.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Architectural Plan Review $0 - $1,000
Architect Fees $12,000 - $15,000
Permits & License Fee $1,500 - $5,000
Leasehold Improvements $150,500 – $302,000
Equipment $85,000 - $95,000
Furniture $7,000 - $15,000
Millwork $20,000 - $35,000
Smallwares $7,000 - $10,000
Exterior Signage $5,000 - $10,000
Interior Signage and Graphics $1,000 – $3,000
Technology Systems $25,000 - $32,000
Grand Opening Marketing $15,000
Uniforms, Menu Materials, Office Supplies $2,000 - $3,500
Travel & Living Expenses While Training $0 - $7,500
Opening Inventory $5,000 - $10,000
Insurance $1,500 - $3,500
Additional Funds – 3 months $15,000 - $35,000
TOTAL $387,500 - $632,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Architectural Plan Review $0 - $1,000
Architect Fees $12,000 - $15,000
Permits & License Fee $1,500 - $5,000
Leasehold Improvements $150,500 – $302,000
Equipment $85,000 - $95,000
Furniture $7,000 - $15,000
Millwork $20,000 - $35,000
Smallwares $7,000 - $10,000
Exterior Signage $5,000 - $10,000
Interior Signage and Graphics $1,000 – $3,000
Technology Systems $25,000 - $32,000
Grand Opening Marketing $15,000
Uniforms, Menu Materials, Office Supplies $2,000 - $3,500
Travel & Living Expenses While Training $0 - $7,500
Opening Inventory $5,000 - $10,000
Insurance $1,500 - $3,500
Additional Funds – 3 months $15,000 - $35,000
TOTAL $387,500 - $632,500

Franchise Disclosure Document

Number of units

Training

Frutta Bowls provides comprehensive training to ensure franchisees and their management teams are well-prepared for operations. The types of training provided by the Franchisor include:

  1. Initial Training Program: This is mandatory and offered free for the Franchisee and up to three management personnel. It spans approximately 10 days and combines classroom and on-the-job training. Topics include financial controls, food preparation, marketing, sanitation, and maintaining quality standards. A 2-day sanitation certification course is also required for at least one management member.
  2. Sanitation Certification: Franchisees must complete a 2-day sanitation course prepared by the National Restaurant Association in their local market, ensuring compliance with health standards.
  3. Franchise Orientation Seminar: This is typically held within 30 days of agreement signing, either at the headquarters or via webinar, covering franchise program basics and site selection procedures.
  4. Refresher Training Programs: Frutta Bowls may require franchisees and managers to attend up to four refresher training seminars annually, with a maximum total duration of eight business days per year.
  5. Replacement Personnel Training: If any of the originally trained individuals cannot complete the program, replacements may attend the next available training for a fee and must complete it satisfactorily.

Territory Protection

Frutta Bowls provides limited territory protection to its franchisees. Each franchise is granted a defined Territory where no other traditional Frutta Bowls restaurants will be licensed. However, this protection excludes non-traditional venues like airports or stadiums.

The franchisor also reserves the right to sell products through alternate channels, such as food trucks or store-within-a-store setups, even within the franchisee’s Territory. The size and scope of the Territory are determined solely by the franchisor and may vary based on market conditions.

Competitors

Below are some of

Frutta Bowls

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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25

New
+
-14%
-14%

$35,000

$388,000

$633,000

n.a.

$408,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000

Bango Bowls

Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$177,000 - $615,000

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000