Fitness 1440: Redefining Community-Centric Fitness Franchising

Fitness 1440 is a U.S.-based gym franchise founded in 2009 in Gilbert, Arizona, where it remains headquartered. The brand began franchising in 2011, offering entrepreneurs the opportunity to operate full-service fitness centers tailored to the needs of their local communities.

With a core mission to “Make Every Minute Count,” Fitness 1440 stands out by focusing on both physical and emotional wellness.

The franchise offers a wide range of services including personal training, group fitness classes, cardio and strength equipment, and its proprietary Target:24™ training system. This program is designed to deliver science-backed, result-driven workouts.

What sets Fitness 1440 apart is its adaptability—each gym is uniquely customized to reflect the culture and goals of its community, creating a personalized experience for every member.

Training

Fitness 1440 provides a structured training program to ensure franchisees are equipped to operate their health and fitness club effectively. The training is included in the Initial Franchise Fee and is conducted prior to the club's opening at a Fitness 1440 location, typically near the headquarters in Gilbert, Arizona.

1. Pre-Opening Training: This program is held at or near Fitness 1440’s headquarters. It is designed to educate the franchisee on all aspects of operating the business according to the franchisor’s system. The training covers the Fitness 1440 operational methods, use of proprietary systems, customer service protocols, and adherence to brand standards.
2. Conversion Franchise Evaluation: For those applying for a conversion franchise—transitioning an existing health club into a Fitness 1440 location—the franchisor assesses the candidate’s existing knowledge. Based on the review, training may be scaled according to the franchisee’s prior experience and the extent of assistance required to convert the operation.

Territory Protection

Fitness 1440 offers territory protection to its franchisees under certain conditions. The franchisor designates an exclusive geographic area known as the “Franchise Territory” at the time the agreement is signed.

This territory is determined based on market analysis, demographics, and competitive factors, ensuring that the franchisee can operate without direct competition from another Fitness 1440 franchise within the assigned area.

While the franchisee is granted exclusivity in their territory, the protection does not preclude Fitness 1440 from engaging in broader brand development efforts that may indirectly reach into the franchisee's market.