Special Strong: Transforming Inclusive Fitness Through Adaptive Training

Founded in 2016 by Daniel and Trinity Stein, Special Strong is a forward-thinking fitness franchise committed to delivering adaptive training services for individuals with physical, cognitive, and mental challenges. Based in McKinney, Texas, the brand has grown steadily and now operates 15 franchises across five states.

Special Strong specializes in custom training programs designed for clients with conditions such as autism, cerebral palsy, Down syndrome, and multiple sclerosis. The franchise provides flexible training formats, including in-home, on-site, and virtual sessions—ensuring fitness is accessible to clients regardless of their needs or location.

Standing apart from conventional gyms, Special Strong fills a crucial void in the industry by offering inclusive services for populations often overlooked in mainstream fitness. Its mission-driven model prioritizes accessibility and support for those with unique health and mobility requirements.

Training

Special Strong offers a comprehensive and structured training program to its franchisees to ensure effective operation and brand consistency. The Franchisor provides the following training programs:

1. Initial Training Program: This mandatory training must be completed before operations begin. It includes eLearning tutorials, classroom instruction, and on-the-job training delivered either virtually, in-home, or at a designated location like McKinney, TX. Up to two people, including the Managing Owner, may attend without charge. Owners with 25% or more equity may attend at no extra tuition cost.
2. New Franchisee Training Program: This blended learning program includes about 96-125 total hours, with 30-50 hours available via virtual classrooms. It features business, operations, marketing, and sales systems along with hands-on application. Upon completion, franchisees receive a 90-day development plan and are expected to obtain a Personal Trainer Certification and the Special Strong Certification.
3. Additional Training: The Franchisor may require the Managing Owner and selected employees to attend extra courses, seminars, or training sessions. These may incur reasonable tuition fees and travel expenses.
4. Onsite Post-Opening Training: Within the first 90 days of operation, the Franchisor may offer one to two days of onsite training focused on marketing, sales, and technical advice.

Territory Protection

Special Strong offers its franchisees a form of territorial protection known as a "Protected Area." Before signing the Franchise Agreement, the franchisee and franchisor mutually agree on the specific boundaries, which are typically defined by zip codes, street names, or town or county lines.

The minimum population requirement for a Protected Territory is 200,000, with options to purchase additional population coverage for a fee. While the franchisee is granted exclusive rights to offer training services and conduct marketing within this Protected Area, the franchisor retains significant flexibility.

Special Strong may still allow other franchisees or company-owned outlets to operate under different trademarks, or distribute products via alternative channels such as online platforms. Thus, although the franchisee receives operational protection within a designated area, this does not equate to complete exclusivity from competition.