Shoot 360 Franchise FDD, Costs & Fees (2025)

Shoot 360 offers state-of-the-art basketball training facilities, providing comprehensive training programs, skill development sessions, and immersive experiences for basketball players of all ages and skill levels.

Launched in 2012 by founder Craig Moody, Shoot 360 has carved out a distinct identity in the basketball training world by merging modern technology with expert coaching. This innovative franchise is reshaping how players train and improve, offering a fully immersive development experience.

Based in Vancouver, Washington, Shoot 360 has grown steadily since its inception, reaching 25 locations across the U.S. and Europe by 2023. The franchise stands out for its unique combination of physical training and digital engagement, incorporating gamified elements and virtual challenges into traditional basketball drills.

At the heart of Shoot 360’s model is its exclusive technology platform, which delivers instant feedback on core skills like shooting, passing, and dribbling. Players can track their performance and growth through a user-friendly mobile app, ensuring a data-driven and personalized training journey.

Franchising since 2019, Shoot 360 presents a compelling business opportunity for those passionate about sports and innovation. With its high-tech, hands-on approach, the brand has earned acclaim within the franchise sector and continues to gain momentum as a rising force in athletic development.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Shoot 360 Package $389,500 - $966,500
Gym Management Applications Fee $1,500
Real estate (rent and security deposits) $20,000 - $280,000
Equipment, fixtures, other fixed assets, construction, remodeling, leasehold improvements and decorating costs $50,000 - $450,000
Training expenses $5,000 - $11,000
Employees $16,000 - $19,000
Inventory to begin operating $2,000 - $10,000
Security deposits, utility deposits, business licenses, and other prepaid expenses (excluding real estate) $1,000 - $35,000
Professional Fees $5,000 - $50,000
Insurance $2,000 - $7,000
Uniforms $2,000 - $5,000
Office supplies and equipment $4,000 - $11,000
Promotional materials (including stationery & advertising materials) $5,000 - $25,000
Local Advertising $1,500 - $20,000
Security Cameras and Monitoring System (hardware and software) $2,000 - $10,000
Additional Funds – three months $92,000 - $182,000
TOTAL $658,500 to $2,143,000
Type of Expenditure Amount
Initial Franchise Fee $60,000
Shoot 360 Package $389,500 - $966,500
Gym Management Applications Fee $1,500
Real estate (rent and security deposits) $20,000 - $280,000
Equipment, fixtures, other fixed assets, construction, remodeling, leasehold improvements and decorating costs $50,000 - $450,000
Training expenses $5,000 - $11,000
Employees $16,000 - $19,000
Inventory to begin operating $2,000 - $10,000
Security deposits, utility deposits, business licenses, and other prepaid expenses (excluding real estate) $1,000 - $35,000
Professional Fees $5,000 - $50,000
Insurance $2,000 - $7,000
Uniforms $2,000 - $5,000
Office supplies and equipment $4,000 - $11,000
Promotional materials (including stationery & advertising materials) $5,000 - $25,000
Local Advertising $1,500 - $20,000
Security Cameras and Monitoring System (hardware and software) $2,000 - $10,000
Additional Funds – three months $92,000 - $182,000
TOTAL $658,500 to $2,143,000

Franchise Disclosure Document

Competitors

Below are some of

Shoot 360

key competitors in the

Personal Training

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
Upgrade

40

New
+
74%
74%

$60,000

$659,000

$2,143,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

Shoot 360 provides comprehensive training programs to support its franchisees. These programs include:

  1. Initial Training: Franchisees and their staff undergo thorough initial training to prepare them for opening and operating their Shoot 360 facility.
  2. Ongoing Training: Continuous training programs are offered to ensure franchisees and their teams stay updated with the latest operational practices and technological advancements.
  3. Coach Training: Specialized training is provided for coaches to equip them with the skills necessary to deliver effective instruction to athletes.
  4. Operations Training: Franchisees receive guidance on business operations, including staffing, payroll, and administrative tasks, to ensure efficient management of their facility.
  5. Marketing Support: Training includes strategies for local marketing and digital media to help franchisees establish and grow their presence in the community.

Territory Protection

Shoot 360 grants franchisees a “Protected Area” where no other Shoot 360 Gym will be opened by the franchisor or its affiliates, except in Captive Venues like airports or stadiums. This area is assigned at the time of site approval and remains fixed regardless of franchisee performance.

However, this protection does not include exclusivity over customers. Franchisees cannot restrict others from serving or marketing to customers within their Protected Area, and customers may choose any Shoot 360 location without triggering compensation or rights for the local franchisee.

Competitors

Orange Shoe Personal Fitness

Orange Shoe Personal Fitness is a fitness franchise providing personalized training, small group classes, and nutrition coaching in a supportive, community-focused environment.

Franchisees

?

11
+
0%
0%
Investment

?

$99,000 - $325,000

Fitness 1440

Fitness 1440 delivers a personalized fitness experience with 24/7 access, state-of-the-art equipment, and tailored training programs.

Franchisees

?

31
+
-11%
-11%
Investment

?

$369,000 - $1,942,000

MaxStrength Fitness

MaxStrength Fitness offers personalized, high-intensity training sessions designed to deliver maximum results in minimal time, focusing on strength and health optimization.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$349,000 - $549,000

Aira Fitness

Aira Fitness is a modern fitness center providing personalized training, state-of-the-art equipment, and a variety of group classes, designed to help members achieve their health and fitness goals.

Franchisees

?

2
+
0%
0%
Investment

?

$41,000 - $254,000

Special Strong

Special Strong is a fitness franchise offering adaptive and inclusive fitness training for individuals with mental, physical, and cognitive challenges, promoting health and wellness for all abilities.

Franchisees

?

9
+
50%
50%
Investment

?

$85,000 - $103,000

Shoot 360

Shoot 360 offers state-of-the-art basketball training facilities, providing comprehensive training programs, skill development sessions, and immersive experiences for basketball players of all ages and skill levels.

Franchisees

?

40
+
74%
74%
Investment

?

$659,000 - $2,143,000