MaxStrength Fitness offers personalized, high-intensity training sessions designed to deliver maximum results in minimal time, focusing on strength and health optimization.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$54,900
Investment
?
$349,000 - $549,000
Revenue (AUV)
?
Undisclosed
$854,000
+
n.a.
n.a.
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MaxStrength Fitness is a boutique fitness franchise offering science-based, time-efficient strength training. It was founded in 2007 by Jeff Tomaszewski in Willoughby, Ohio, where the company is still headquartered today.
After years of refining its training approach and business model, MaxStrength began franchising in 2023. It now operates over two dozen franchised units along with corporate-owned locations across the United States.
The brand’s core offering is a 20-minute, twice-weekly strength training session that emphasizes high-intensity, low-force resistance training. This protocol is designed for busy professionals and individuals over the age of 50 who seek fast, effective, and low-impact fitness solutions.
Unlike traditional gyms, MaxStrength studios eliminate distractions—no loud music, mirrors, or need for special workout clothes—creating a calm and focused environment.
MaxStrength stands out by combining personalized, evidence-based training with a therapeutic edge, often supporting clients with rehabilitation goals.
Initial investment
The initial investment required for a MaxStrength Fitness franchise is
$349,000 - $549,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$54,900
Site Selection Assistance
$2,000–$3,000
Lease and Utility Security Deposits
$2,000–$6,000
Real Estate
(See Note 3)
Construction Project Management and Architectural Design Fees
$15,000–$18,000
Leasehold Improvements
$100,000–$220,000
Signage
$3,000–$13,000
Fitness Equipment
$85,000–$110,000
Misc. Supplies & Equipment
$1,200–$3,920
Procurement Fee
$25,000–$32,000
Computers; iPads, Management System and Designated Software
$1,500–$2,800
Business Licenses and Permits; Professional Fees
$3,000–$3,500
AED and First Aid Kits
$700–$1,000
Initial Inventory
$500–$1,200
Insurance
$2,000–$3,000
Initial Training Expenses
$500–$1,500
Telecommunications Services
$500–$1,500
Opening Advertising and Promotion
$15,000–$25,000
Additional Funds – 3 months
$37,547–$49,122
Total Estimated Initial Investment
$349,347–$549,442
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Type of Expenditure
Amount
Initial Franchise Fee
$54,900
Site Selection Assistance
$2,000–$3,000
Lease and Utility Security Deposits
$2,000–$6,000
Real Estate
(See Note 3)
Construction Project Management and Architectural Design Fees
$15,000–$18,000
Leasehold Improvements
$100,000–$220,000
Signage
$3,000–$13,000
Fitness Equipment
$85,000–$110,000
Misc. Supplies & Equipment
$1,200–$3,920
Procurement Fee
$25,000–$32,000
Computers; iPads, Management System and Designated Software
$1,500–$2,800
Business Licenses and Permits; Professional Fees
$3,000–$3,500
AED and First Aid Kits
$700–$1,000
Initial Inventory
$500–$1,200
Insurance
$2,000–$3,000
Initial Training Expenses
$500–$1,500
Telecommunications Services
$500–$1,500
Opening Advertising and Promotion
$15,000–$25,000
Additional Funds – 3 months
$37,547–$49,122
Total Estimated Initial Investment
$349,347–$549,442
Franchise Disclosure Document
Below is MaxStrength Fitness's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
MaxStrength Fitness had 3 total units in 2024, of which 0 were franchised-owned and 3 company-owned.
MaxStrength Fitness provides a structured and comprehensive training program for franchisees to ensure successful Studio operations. The franchisor’s training and assistance are divided into two main stages: before and after the Studio opens.
Pre-Opening Training and Support:
Initial Training Program: MaxStrength offers an initial training program that includes self-study materials and classroom instruction. This training must be completed no later than 30 days before the Studio opens. Attendance is mandatory for the franchisee (or Principal Owners if a legal entity), the general manager (if applicable), and other designated employees. The training occurs at a conference facility in the Cleveland, Ohio area or another designated location.
Operations Manual Access: Franchisees are provided with access to a detailed Operations Manual that spans over 500 pages. This manual outlines the specifications, standards, and procedures for operating a Studio, and it is periodically updated to reflect changes.
Studio Setup Guidance: MaxStrength assists in site selection, lease approval, and Studio construction plans. They review and approve all final construction specifications and identify necessary products, equipment, and suppliers.
Territory Protection
MaxStrength Fitness offers its franchisees a form of territorial protection through what it calls a “Protected Territory.” This territory is mutually agreed upon at the time of signing the Franchise Agreement and is typically based on demographic and market factors, generally encompassing a population of around 40,000 people.
Within this territory, MaxStrength and its affiliates agree not to open another Studio offering the same franchised services or products, provided the franchisee complies with the terms of the agreement.
However, the protection is not absolute. While franchisees have exclusivity for physical Studio locations, MaxStrength allows both franchisor-owned and other franchisee Studios to market and sell services within a protected territory through indirect channels such as the internet, email, and telemarketing.
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