Firehouse Subs

Firehouse Subs Franchise FDD, Costs & Fees (2025)

Firehouse Subs is a sandwich franchise that offers a variety of hearty, made-to-order subs and sandwiches, featuring high-quality meats and cheeses, providing a satisfying and flavorful dining experience.

Firehouse Subs is a well-known American restaurant chain established by brothers Chris and Robin Sorensen, who are former firefighters. Founded in 1994, the company has its headquarters in Jacksonville, Florida, which serves as the operational center for its numerous locations.

Shortly after its inception, Firehouse Subs began franchising, using the founders' unique firefighting background to create a distinctive brand in the fast-casual dining sector.

The chain is famous for its extensive variety of hot submarine sandwiches, which are the core of its menu. Additionally, the restaurant offers a range of salads, sides, and beverages to cater to diverse customer preferences. A standout feature of Firehouse Subs is its firefighting-themed decor, which honors the founders' background and the firefighting community as a whole.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Firehouse Subs offers 3 types of franchises:

Type of Restaurant Initial Investment Range
Traditional Restaurant $378,650 to $794,600
End-Cap Strip Mall Restaurant with Drive Thru $548,650 to $1,037,100
Freestanding Restaurant with drive-thru $707,650 to $1,392,100

We are summarizing below the main costs associated with opening a Freestanding Firehouse Subs franchised restaurant with a drive-thru. For more information on the costs required to start a Firehouse Subs franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Background Check Fee $0 – $500
Initial Franchise Fee $20,000
Mural $3,000 – $5,000
Training $9,000 – $22,000
Market Introduction Fee $5,000
Real Estate
Real Property Improvements $0 – $20,000
Leasehold Improvements $490,000 – $940,000
Deposits and Prepaid Expenses $1,500 – $15,000
Signs $13,000 – $43,000
Equipment and Fixtures $142,700 – $230,000
Opening Inventory $10,500 – $28,500
Business Licenses $750 – $11,000
Insurance $500 – $900
MIS System Fee $1,200
Accounting and Professional Fees $500 – $5,000
Additional Funds (Working Capital – 3 mo) $10,000 – $45,000
Total Estimated Initial Investment $707,650 – $1,392,100

Franchise Disclosure Document

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Competitors

Below are some of

Firehouse Subs

key competitors in the

Sandwich

sector.

Started franchising
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Franchise fee

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Royalty fee

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Firehouse Subs
1995
1206
+
5%
5%
$20,000
6.00%

$379,000

-

$1,392,000

n.a.

$933,000

Upgrade

69.6%

n.a.

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8.7%

n.a.

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No
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No
No
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No
1970
97
+
-15%
-15%
$18,000
6.00%

$90,000

-

$589,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
Upgrade
Yes
2009
95
+
111%
111%
$40,000
6.00%

$654,000

-

$1,274,000

Upgrade

n.a.

$1,299,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
78
+
2500%
2500%
$49,500
5.00%

$286,000

-

$569,000

Upgrade

n.a.

$719,000

n.a.

n.a.

Upgrade

n.a.

n.a.

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Upgrade
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2017
33
+
267%
267%
$35,000
5.00%

$330,000

-

$809,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2003
1
+
0%
0%
$25,000
5.00%

$321,000

-

$607,000

Upgrade

n.a.

$1,183,000

71.0%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
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No
1997
25
+
-22%
-22%
$22,500
5.00%

$107,000

-

$227,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

Firehouse Subs provides an extensive training program to ensure franchisees have the skills and knowledge needed for effective operation. Here's an overview of their training process:

Before the restaurant opens, the franchisee, their Managing Owner, and an additional employee or owner participate in Firehouse Subs' initial training program.

The training program lasts about 6 to 8 weeks. The first 6-7 weeks are held at one of Firehouse Subs' Training Restaurants or another designated location. The final week of classroom training is conducted virtually through Fire Academy and online meetings.

The comprehensive training program includes:

  • Skills Training Modules: 144 hours of on-the-job training.
  • Administration Training: 96 hours of hands-on training.
  • Management Operations and Leadership Training: 96 hours of practical training.
  • Franchisee Classroom Sessions: 24 hours of virtual classroom sessions.

Territory Protection

You will not be granted an exclusive territory with Firehouse Subs. This means you may encounter competition from other franchisees, Firehouse Subs-owned outlets, or other distribution channels and competitive brands managed by Firehouse Subs.

If you operate a Concession Shop, you must submit all intended locations for Firehouse Subs' written approval in advance.

Generally, Firehouse Subs will not approve the operation of a Concession Shop within two miles of an established permanent Full Shop location. The Franchise Agreement authorizes you to manufacture and sell Approved Products at retail exclusively from the specific Shop location that Firehouse Subs has accepted.

Number of units

2025
Franchised units

1149

1170

1206

Company-owned units

38

39

42

Total units

1187

1209

1248

Competitors

Blimpie

Franchisees

?

97
+
-15%
-15%
Investment

?

$90,000 - $589,000

Potbelly Sandwich

Franchisees

?

95
+
111%
111%
Investment

?

$654,000 - $1,274,000

Sourdough & Co

Franchisees

?

78
+
2500%
2500%
Investment

?

$286,000 - $569,000

I Heart Mac and Cheese

Franchisees

?

33
+
267%
267%
Investment

?

$330,000 - $809,000

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