European Wax Center stands out as a leading franchise in the beauty sector, offering expert waxing and skincare services. Established in 2004 by David and Josh Coba in Aventura, Florida, the franchise quickly made a name for itself and expanded rapidly. 

European Wax Center began franchising in 2006, opening doors for entrepreneurs to join a brand synonymous with high-quality waxing services. The center provides an extensive array of waxing treatments for both men and women, including Brazilian waxing, eyebrow shaping, and full-body waxing.

 European Wax Center distinguishes itself through its commitment to a comfortable, hygienic environment and the expertise of its licensed wax specialists. They use a proprietary Comfort Wax that ensures a less painful and highly effective waxing experience, setting a new standard in the industry.

Training 

European Wax Center franchisees benefit from a thorough training program that ensures they are well-prepared to manage their business. The training includes:

Initial Training Program

• For Franchisees and Equity Holders: Mandatory training focused on the operational aspects of running a franchise, to be completed before the center opens.
• Center Manager Training: Specialized training for the center manager to ensure smooth operation of the franchise.

Ongoing and Refresher Training

• Ongoing Training Programs: Regular training sessions, including webinars and teleconferences, which may incur additional fees.
• National Conferences: Opportunities to attend national conferences or conventions for further learning and networking.
• Brand Immersion and Core Training Program: Essential training for new center managers, required after the center begins operations.
• Virtual Training and Additional Support: Access to online sessions covering various aspects of operations and management skills.

Territory Protection

European Wax Center franchisees receive a protected territory upon securing an approved site. This protection ensures that no new franchises will be established within the designated area by the franchisor.

However, the territory is not exclusive. Franchisees might still encounter competition from other franchisees and company-owned outlets. 

Additionally, the franchisor reserves the right to operate or establish businesses using different trademarks or intellectual properties within these territories, provided they are not substantially similar to European Wax Center services.