Erbert & Gerbert's

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Erbert & Gerbert's

Erbert & Gerbert's Franchise FDD, Costs & Fees (2025)

Erbert & Gerbert's is a sandwich shop franchise that offers a selection of unique and flavorful sandwiches made with fresh ingredients and baked bread, providing a distinctive sandwich option for customers.

Erbert & Gerbert's Sandwich Shop is a unique quick-service restaurant franchise that has been serving bold and flavorful sandwiches since it was founded in 1988 in Eau Claire, Wisconsin. The franchise was established by Kevin Schippers, who named it after characters from bedtime stories his father told him, adding a personal and creative touch to the brand. 

The first store opened in 1988, and by 2004, Erbert & Gerbert's began franchising, expanding its footprint across the Midwest.

The franchise distinguishes itself in the highly competitive sandwich industry by offering adventurous and unique sandwiches and soups that are unlike the typical fare found in other chains. With a focus on bold flavors and quality ingredients, Erbert & Gerbert's has carved out a niche that resonates with its target market. 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Erbert & Gerbert's offers 2 types of franchises:

Type of Location Initial Investment Amount
Erbert & Gerbert's Traditional Location $193,820 to $460,270
Erbert & Gerbert's Non-Traditional Location $39,500 to $196,750

We are summarizing below the main costs associated with opening a Erbert & Gerbert's Traditional Location franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Erbert & Gerbert's Traditional Location

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $50,000 - $145,000
Lease Payment and Security Deposit $4,000 – $14,000
Travel and Living Expenses for You and Your Manager During Training $1,500 – $4,200
Insurance Premiums - 3 Months $2,000 – $3,500
Opening Inventory of Supplies, Food and Beverages $3,000 – $10,000
Uniforms, Small Wares, Office Supplies, Menus and Other Printed Materials $6,000 – $8,000
Exterior Signage and Interior Décor $10,000 – $18,000
Furniture, Fixtures and Equipment $40,000 – $150,000
Computer Systems $8,820 – $11,070
Professional Services $2,500 – $5,000
Architectural/Design Services $8,500 – $16,500
Miscellaneous Licenses, Deposits and Permits $2,500 – $5,000
Grand Opening Advertising and Promotion $10,000
Additional Funds - 3 Months $15,000 – $30,000
Total Estimated Initial Investment $193,820 - $460,270

Erbert & Gerbert's offers 2 types of franchises:

Type of Location Initial Investment Amount
Erbert & Gerbert's Traditional Location $193,820 to $460,270
Erbert & Gerbert's Non-Traditional Location $39,500 to $196,750

We are summarizing below the main costs associated with opening a Erbert & Gerbert's Traditional Location franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Erbert & Gerbert's Traditional Location

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $50,000 - $145,000
Lease Payment and Security Deposit $4,000 – $14,000
Travel and Living Expenses for You and Your Manager During Training $1,500 – $4,200
Insurance Premiums - 3 Months $2,000 – $3,500
Opening Inventory of Supplies, Food and Beverages $3,000 – $10,000
Uniforms, Small Wares, Office Supplies, Menus and Other Printed Materials $6,000 – $8,000
Exterior Signage and Interior Décor $10,000 – $18,000
Furniture, Fixtures and Equipment $40,000 – $150,000
Computer Systems $8,820 – $11,070
Professional Services $2,500 – $5,000
Architectural/Design Services $8,500 – $16,500
Miscellaneous Licenses, Deposits and Permits $2,500 – $5,000
Grand Opening Advertising and Promotion $10,000
Additional Funds - 3 Months $15,000 – $30,000
Total Estimated Initial Investment $193,820 - $460,270

Franchise Disclosure Document

Number of units

Training 

Erbert & Gerbert's Franchise offers a comprehensive training program designed to ensure franchisees are fully equipped to operate their sandwich shops successfully. 

  1. Initial Education: Franchisees receive comprehensive initial training that covers all the fundamental aspects of running the business, including finance consultation, site selection, and construction. This phase ensures that franchisees are well-prepared for the operational demands of their new business.
  2. Grand Opening Support: During the grand opening, franchisees receive hands-on assistance to ensure a smooth and successful launch. This includes guidance on the setup, marketing strategies, and customer service to maximize the impact of the opening.
  3. Ongoing Operational Support: After the initial setup, Erbert & Gerbert's provides continuous support in managing day-to-day operations. This includes ongoing training in areas such as marketing, customer service, and operational best practices, as well as access to advertising materials and support with local marketing initiatives to help grow the business over time.

Territory Protection

Erbert & Gerbert's franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive geographic area where no other Erbert & Gerbert's franchise can operate.

This protection is designed to ensure that franchisees can maximize their market potential within their designated area without the concern of internal competition from other franchise locations.

The territory protection provided by Erbert & Gerbert's is a key part of their franchise agreement, offering franchisees the confidence to invest in and grow their business within a secure and defined market.

Competitors

Below are some of

Erbert & Gerbert's

key competitors in the

Sandwich

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

65

New
+
-11%
-11%

$30,000

$40,000

$460,000

n.a.

$625,000

$xxx,xxx

70.4%

xx%

n.a.

10.1%

xx%

n.a.

Competitors

Blimpie

Blimpie is a sandwich shop franchise known as “America’s Sub Shop,” offering handcrafted subs, salads, and wraps in traditional and express formats, supported by established brand recognition and operational guidance.

Franchisees

?

97
+
-15%
-15%
Investment

?

$90,000 - $589,000

Potbelly Sandwich

Potbelly Sandwich Shop is a fast-casual restaurant franchise known for its toasted sandwiches, soups, and salads. It emphasizes a warm, neighborhood atmosphere and uses high-quality ingredients to deliver comfort food.

Franchisees

?

95
+
111%
111%
Investment

?

$654,000 - $1,274,000

Sourdough & Co

Sourdough & Co is a fast-casual restaurant franchise known for its gourmet sandwiches, soups, and salads served on freshly baked sourdough bread in a warm, inviting setting.

Franchisees

?

78
+
2500%
2500%
Investment

?

$286,000 - $569,000

I Heart Mac and Cheese

I Heart Mac and Cheese is a fast-casual restaurant franchise specializing in customizable mac and cheese bowls, grilled cheese sandwiches, and comfort food.

Franchisees

?

33
+
267%
267%
Investment

?

$330,000 - $809,000

South Philly Steaks and Fries

South Philly Steaks and Fries is a casual dining franchise that serves classic Philly cheesesteaks, hearty sandwiches, and crispy fries with a focus on bold and satisfying flavors.

Franchisees

?

1
+
0%
0%
Investment

?

$321,000 - $607,000

Roly Poly

Roly Poly serves a variety of rolled sandwiches and wraps, offering fresh and flavorful meal options in a convenient format.

Franchisees

?

25
+
-22%
-22%
Investment

?

$107,000 - $227,000