Erbert & Gerbert's is a sandwich shop franchise that offers a selection of unique and flavorful sandwiches made with fresh ingredients and baked bread, providing a distinctive sandwich option for customers.
KEY FRANCHISE STATS
Franchisees
?
65
+
-11%
-11%
Franchise fee
?
$30,000
Investment
?
$40,000 - $460,000
Revenue (AUV)
?
Undisclosed
$625,000
+
8.4%
8.4%
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Erbert & Gerbert's Sandwich Shop is a unique quick-service restaurant franchise that has been serving bold and flavorful sandwiches since it was founded in 1988 in Eau Claire, Wisconsin. The franchise was established by Kevin Schippers, who named it after characters from bedtime stories his father told him, adding a personal and creative touch to the brand.
The first store opened in 1988, and by 2004, Erbert & Gerbert's began franchising, expanding its footprint across the Midwest.
The franchise distinguishes itself in the highly competitive sandwich industry by offering adventurous and unique sandwiches and soups that are unlike the typical fare found in other chains. With a focus on bold flavors and quality ingredients, Erbert & Gerbert's has carved out a niche that resonates with its target market.
Initial investment
The initial investment required for a Erbert & Gerbert's franchise is
$40,000 - $460,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Erbert & Gerbert's offers 2 types of franchises:
Type of Location
Initial Investment Amount
Erbert & Gerbert's Traditional Location
$193,820 to $460,270
Erbert & Gerbert's Non-Traditional Location
$39,500 to $196,750
We are summarizing below the main costs associated with opening a Erbert & Gerbert's Traditional Location franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Erbert & Gerbert's Traditional Location
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Leasehold Improvements
$50,000 - $145,000
Lease Payment and Security Deposit
$4,000 – $14,000
Travel and Living Expenses for You and Your Manager During Training
$1,500 – $4,200
Insurance Premiums - 3 Months
$2,000 – $3,500
Opening Inventory of Supplies, Food and Beverages
$3,000 – $10,000
Uniforms, Small Wares, Office Supplies, Menus and Other Printed Materials
$6,000 – $8,000
Exterior Signage and Interior Décor
$10,000 – $18,000
Furniture, Fixtures and Equipment
$40,000 – $150,000
Computer Systems
$8,820 – $11,070
Professional Services
$2,500 – $5,000
Architectural/Design Services
$8,500 – $16,500
Miscellaneous Licenses, Deposits and Permits
$2,500 – $5,000
Grand Opening Advertising and Promotion
$10,000
Additional Funds - 3 Months
$15,000 – $30,000
Total Estimated Initial Investment
$193,820 - $460,270
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Erbert & Gerbert's offers 2 types of franchises:
Type of Location
Initial Investment Amount
Erbert & Gerbert's Traditional Location
$193,820 to $460,270
Erbert & Gerbert's Non-Traditional Location
$39,500 to $196,750
We are summarizing below the main costs associated with opening a Erbert & Gerbert's Traditional Location franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Erbert & Gerbert's Traditional Location
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Leasehold Improvements
$50,000 - $145,000
Lease Payment and Security Deposit
$4,000 – $14,000
Travel and Living Expenses for You and Your Manager During Training
$1,500 – $4,200
Insurance Premiums - 3 Months
$2,000 – $3,500
Opening Inventory of Supplies, Food and Beverages
$3,000 – $10,000
Uniforms, Small Wares, Office Supplies, Menus and Other Printed Materials
$6,000 – $8,000
Exterior Signage and Interior Décor
$10,000 – $18,000
Furniture, Fixtures and Equipment
$40,000 – $150,000
Computer Systems
$8,820 – $11,070
Professional Services
$2,500 – $5,000
Architectural/Design Services
$8,500 – $16,500
Miscellaneous Licenses, Deposits and Permits
$2,500 – $5,000
Grand Opening Advertising and Promotion
$10,000
Additional Funds - 3 Months
$15,000 – $30,000
Total Estimated Initial Investment
$193,820 - $460,270
Franchise Disclosure Document
Below is Erbert & Gerbert's's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Erbert & Gerbert's had 68 total units in 2023, of which 65 were franchised-owned and 3 company-owned.
Erbert & Gerbert's Franchise offers a comprehensive training program designed to ensure franchisees are fully equipped to operate their sandwich shops successfully.
Initial Education: Franchisees receive comprehensive initial training that covers all the fundamental aspects of running the business, including finance consultation, site selection, and construction. This phase ensures that franchisees are well-prepared for the operational demands of their new business.
Grand Opening Support: During the grand opening, franchisees receive hands-on assistance to ensure a smooth and successful launch. This includes guidance on the setup, marketing strategies, and customer service to maximize the impact of the opening.
Ongoing Operational Support: After the initial setup, Erbert & Gerbert's provides continuous support in managing day-to-day operations. This includes ongoing training in areas such as marketing, customer service, and operational best practices, as well as access to advertising materials and support with local marketing initiatives to help grow the business over time.
Territory Protection
Erbert & Gerbert's franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive geographic area where no other Erbert & Gerbert's franchise can operate.
This protection is designed to ensure that franchisees can maximize their market potential within their designated area without the concern of internal competition from other franchise locations.
The territory protection provided by Erbert & Gerbert's is a key part of their franchise agreement, offering franchisees the confidence to invest in and grow their business within a secure and defined market.
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