Erbert & Gerbert's Franchise FDD, Costs & Fees (2024)
KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Initial franchise fee
$30,000
Investment required
$40,000 - $460,000
Erbert & Gerbert's: Crafting Bold and Adventurous Sandwiches Since 1988
Erbert & Gerbert's Sandwich Shop is a unique quick-service restaurant franchise that has been serving bold and flavorful sandwiches since it was founded in 1988 in Eau Claire, Wisconsin. The franchise was established by Kevin Schippers, who named it after characters from bedtime stories his father told him, adding a personal and creative touch to the brand.
The first store opened in 1988, and by 2004, Erbert & Gerbert's began franchising, expanding its footprint across the Midwest.
The franchise distinguishes itself in the highly competitive sandwich industry by offering adventurous and unique sandwiches and soups that are unlike the typical fare found in other chains. With a focus on bold flavors and quality ingredients, Erbert & Gerbert's has carved out a niche that resonates with its target market.
Initial investment
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Erbert & Gerbert's offers 2 types of franchises:
| Type of Location | Initial Investment Amount |
| Erbert & Gerbert's Traditional Location | $193,820 to $460,270 |
| Erbert & Gerbert's Non-Traditional Location | $39,500 to $196,750 |
We are summarizing below the main costs associated with opening a Erbert & Gerbert's Traditional Location franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Erbert & Gerbert's Traditional Location
| Type of Expenditure | Amount |
| Initial Franchise Fee | $30,000 |
| Leasehold Improvements | $50,000 - $145,000 |
| Lease Payment and Security Deposit | $4,000 – $14,000 |
| Travel and Living Expenses for You and Your Manager During Training | $1,500 – $4,200 |
| Insurance Premiums - 3 Months | $2,000 – $3,500 |
| Opening Inventory of Supplies, Food and Beverages | $3,000 – $10,000 |
| Uniforms, Small Wares, Office Supplies, Menus and Other Printed Materials | $6,000 – $8,000 |
| Exterior Signage and Interior Décor | $10,000 – $18,000 |
| Furniture, Fixtures and Equipment | $40,000 – $150,000 |
| Computer Systems | $8,820 – $11,070 |
| Professional Services | $2,500 – $5,000 |
| Architectural/Design Services | $8,500 – $16,500 |
| Miscellaneous Licenses, Deposits and Permits | $2,500 – $5,000 |
| Grand Opening Advertising and Promotion | $10,000 |
| Additional Funds - 3 Months | $15,000 – $30,000 |
| Total Estimated Initial Investment | $193,820 - $460,270 |
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Franchise Disclosure Document
Training
Erbert & Gerbert's Franchise offers a comprehensive training program designed to ensure franchisees are fully equipped to operate their sandwich shops successfully.
- Initial Education: Franchisees receive comprehensive initial training that covers all the fundamental aspects of running the business, including finance consultation, site selection, and construction. This phase ensures that franchisees are well-prepared for the operational demands of their new business.
- Grand Opening Support: During the grand opening, franchisees receive hands-on assistance to ensure a smooth and successful launch. This includes guidance on the setup, marketing strategies, and customer service to maximize the impact of the opening.
- Ongoing Operational Support: After the initial setup, Erbert & Gerbert's provides continuous support in managing day-to-day operations. This includes ongoing training in areas such as marketing, customer service, and operational best practices, as well as access to advertising materials and support with local marketing initiatives to help grow the business over time.
Territory Protection
Erbert & Gerbert's franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive geographic area where no other Erbert & Gerbert's franchise can operate. This protection is designed to ensure that franchisees can maximize their market potential within their designated area without the concern of internal competition from other franchise locations.
The territory protection provided by Erbert & Gerbert's is a key part of their franchise agreement, offering franchisees the confidence to invest in and grow their business within a secure and defined market. This approach helps franchisees build a loyal customer base and fully capitalize on the market opportunities available in their specific region.
