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Dollar Rent A Car Franchise FDD, Costs & Fees (2026)

Dollar Rent A Car is a car rental franchise offering affordable vehicle rental services to both leisure and business travelers. Franchisees benefit from a recognized brand and a business model designed for operational efficiency.

KEY FRANCHISE STATS

Franchisees

?

68
+
10%
10%
Franchise fee

?

$25,000
Investment

?

$879,000 - $15,874,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

Dollar Rent A Car is a leading car rental franchise specializing in affordable, customer-friendly travel solutions. Founded in 2002 by Henry J. Caruso in Los Angeles, California, the company began as “Dollar-A-Day Rent A Car” and quickly expanded its presence in the U.S.

Today, Dollar is headquartered in Estero, Florida, and operates under Hertz Global Holdings, alongside brands like Thrifty and Firefly.

The franchise began offering franchising opportunities in 2003 and serves both leisure and business travelers with a diverse fleet that includes economy cars, SUVs, and luxury vehicles. Additional services such as GPS navigation, child safety seats, and ski racks enhance the customer experience.

Dollar differentiates itself by focusing on value-driven offerings and strategic airport locations, catering to budget-conscious travelers. Its integration with Hertz's global network ensures consistent service quality and access to a broad vehicle selection.

Initial investment

The initial investment required for a Dollar Rent A Car franchise is $879,000 - $15,874,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000 to $125,000
Training Expenses $3,000
Passenger Cars $750,000 to $15,000,000
Courtesy Vehicles $55,000 - $350,000 per location
Equipment and Supplies $5,000 to $25,000
Insurance $5,000 to $45,000
Real Estate & Improvements As Required
Professional Fees $3,000 to $10,000
Computer System, Hardware and Software $11,500 to $250,000
Optional Software $1,500 - $15,000
Business License $100 to $500
Miscellaneous Installation Fees $200 to $500
Additional Funds – 3 months $20,000 to $50,000
Total (excluding Real Estate & Improvements) $879,300 to $15,874,000

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Type of Expenditure Amount
Initial Franchise Fee $25,000 to $125,000
Training Expenses $3,000
Passenger Cars $750,000 to $15,000,000
Courtesy Vehicles $55,000 - $350,000 per location
Equipment and Supplies $5,000 to $25,000
Insurance $5,000 to $45,000
Real Estate & Improvements As Required
Professional Fees $3,000 to $10,000
Computer System, Hardware and Software $11,500 to $250,000
Optional Software $1,500 - $15,000
Business License $100 to $500
Miscellaneous Installation Fees $200 to $500
Additional Funds – 3 months $20,000 to $50,000
Total (excluding Real Estate & Improvements) $879,300 to $15,874,000

Franchise Disclosure Document

Below is Dollar Rent A Car's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Dollar Rent A Car had 249 total units in 2025, of which 68 were franchised-owned and 181 company-owned.

Competitors

Below are some of

Dollar Rent A Car

key competitors in the

Other Automotive

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

68

New
+
10%
10%

6% - 9%

$879,000

-

$15,874,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Dollar Rent A Car provides a structured and multi-faceted training program for its franchisees, aimed at preparing them for successful operation of their franchised business. Here’s a summary of the key training programs offered:

  1. Initial Training Program: Franchisees, their managers, and key employees must complete an initial training program to the Franchisor’s satisfaction before opening the business. This training may be conducted at the franchisee’s location or another designated site. While the program itself has no fee, the franchisee is responsible for all travel, living expenses, and wages incurred during training.
  2. Remedial Training: If the Franchisor determines it necessary, franchisees may be required to attend additional training at their own expense to improve the operations of their franchised business.
  3. Employee Training Program: Franchisees must implement internal training for all employees to ensure operations align with the Franchisor's current standards and procedures.

Territory Protection

Dollar Rent A Car does not grant exclusive territorial protection to its franchisees. Each franchisee is provided a non-exclusive, geographic territory that is typically defined by the name of a city or other political subdivision as outlined in the Franchise Agreement.

This means that while franchisees operate within an assigned area, they may face competition from other Dollar Rent A Car franchisees, company-owned outlets, or other distribution channels under the same or different brands controlled by the franchisor.

Frequently Asked Questions

Competitors

Below are some of Dollar Rent A Car's key competitors in the Other Automotive sector.

Ideal Automotive Services

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$438,000 - $1,085,000
Revenue

?

Upgrade

Green Motion Car and Van Rental

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$168,000 - $1,547,000
Revenue

?

Upgrade

4EverCharge

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$103,000 - $623,000
Revenue

?

Upgrade

FlyMyRide

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$20,000 - $66,000
Revenue

?

Upgrade

Rivali Paint Protection

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$209,000 - $549,000
Revenue

?

Upgrade

NextCar

Franchisees

?

12
+
9%
9%
Investment

?

$315,000 - $1,593,000
Revenue

?

Upgrade

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