Dogtopia is a dog daycare and boarding franchise offering a safe and interactive environment for dogs to socialize, exercise, and receive care.
KEY FRANCHISE STATS
Franchisees
?
205
+
43%
43%
Franchise fee
?
$49,500
Investment
?
$608,000 - $1,269,000
Revenue (AUV)
?
Undisclosed
$916,000
+
n.a.
n.a.
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Dogtopiais a leading pet services franchise that specializes in dog daycare, boarding, and spa services. Founded in 2002 in Virginia, Dogtopia was one of the early pioneers in the dog daycare industry, introducing a unique model that emphasizes safe and engaging environments for dogs.
The company began franchising in 2005 and has since grown to become one of the fastest-growing franchises in the pet industry.
Headquartered in Phoenix, Arizona, Dogtopia differentiates itself from other pet franchises through its focus on creating a subscription-based model for dog daycare, which ensures steady, recurring revenue for franchisees.
Initial investment
The initial investment required for a Dogtopia franchise is
$608,000 - $1,269,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,095 to $49,500
Initial Training Fee
$0 to $2,000
Initial Training Expenses
$1,000 to $5,000
Utility & Security Deposits
$5,500 to $17,500
Real Estate and Facility Coordination Fee
$15,500 to $44,500
3 Month’s Rent
$17,400 to $45,600
Leasehold Improvements
$575,511 to $818,533
Deductions for Landlord Contributions (Free Rent & TIA)
($263,718) to ($177,493)
Furniture, Furnishings & Equipment
$22,003 to $29,764
HVAC Equipment
$69,426 to $111,364
Exterior Signage & Graphics
$9,000 to $28,500
Interior Signage & Graphics
$13,500 to $24,500
Microsite & Social Media Account Set Up Fee
$700
Technology Systems
$8,300 to $32,600
Technology Fees (pre-opening period)
$1,750 to $3,000
Contact Center Fees (pre-opening period)
$0 to $1,050
Air System
$500 to $2,000
Initial Supply of Inventory and Operating Supplies
$14,598 to $19,723
Grand Opening Marketing
$15,000 to $25,000
Business Licenses & Permits
$2,000 to $44,000
Insurance (3-months’ premium)
$1,200 to $3,000
Professional Fees
$28,500 to $78,500
Additional Funds (3 months after opening)
$30,000 to $60,000
Total Estimated Initial Investment
$607,765 to $1,268,841
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Type of Expenditure
Amount
Initial Franchise Fee
$40,095 to $49,500
Initial Training Fee
$0 to $2,000
Initial Training Expenses
$1,000 to $5,000
Utility & Security Deposits
$5,500 to $17,500
Real Estate and Facility Coordination Fee
$15,500 to $44,500
3 Month’s Rent
$17,400 to $45,600
Leasehold Improvements
$575,511 to $818,533
Deductions for Landlord Contributions (Free Rent & TIA)
($263,718) to ($177,493)
Furniture, Furnishings & Equipment
$22,003 to $29,764
HVAC Equipment
$69,426 to $111,364
Exterior Signage & Graphics
$9,000 to $28,500
Interior Signage & Graphics
$13,500 to $24,500
Microsite & Social Media Account Set Up Fee
$700
Technology Systems
$8,300 to $32,600
Technology Fees (pre-opening period)
$1,750 to $3,000
Contact Center Fees (pre-opening period)
$0 to $1,050
Air System
$500 to $2,000
Initial Supply of Inventory and Operating Supplies
$14,598 to $19,723
Grand Opening Marketing
$15,000 to $25,000
Business Licenses & Permits
$2,000 to $44,000
Insurance (3-months’ premium)
$1,200 to $3,000
Professional Fees
$28,500 to $78,500
Additional Funds (3 months after opening)
$30,000 to $60,000
Total Estimated Initial Investment
$607,765 to $1,268,841
Franchise Disclosure Document
Below is Dogtopia's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Dogtopia had 244 total units in 2024, of which 205 were franchised-owned and 39 company-owned.
Dogtopia provides comprehensive training for its franchisees to ensure they are well-prepared to run their businesses successfully. The training program is structured to cover all aspects of operating a Dogtopia franchise, from the initial setup to ongoing operations.
Initial Training: Franchisees participate in a 30-day training program that takes place both at the Dogtopia Support Office and at an existing Dogtopia location. This training includes everything from understanding the brand's core values to hands-on experience with daily operations, such as managing daycare, boarding, and spa services. It also covers customer service, safety protocols, and the use of Dogtopia’s proprietary technology systems.
Grand Opening Support: After the initial training, Dogtopia provides extensive support during the grand opening of the franchise. This includes assistance with marketing, staffing, and operational logistics to ensure a smooth launch.
Ongoing Support: Even after the franchise is up and running, Dogtopia continues to offer ongoing training and support. This includes regular updates on best practices, access to new training materials, and support from a dedicated Franchise Business Coach. Additionally, franchisees have access to Dogtopia's intranet, which offers a wealth of resources and a platform to connect with other franchisees.
Specialized Training: Dogtopia also offers specialized training sessions focused on specific areas such as canine behavior, safety protocols, and advanced management techniques. This training is designed to help franchisees continually improve their services and stay ahead in the competitive pet care market.
Territory Protection
Dogtopia offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other Dogtopia franchise can operate. This protection is designed to help franchisees maximize their market potential and reduce competition within the brand, allowing them to build a strong customer base in their designated territory.
The size and specifics of the protected territory are typically outlined in the franchise agreement and are based on factors such as population density and market potential. This protection is a crucial aspect of Dogtopia's commitment to supporting its franchisees, enabling them to grow their business confidently within a secure market area.
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