Dogtopia

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Dogtopia

Dogtopia Franchise FDD, Costs & Fees (2025)

Dogtopia is a dog daycare and boarding franchise offering a safe and interactive environment for dogs to socialize, exercise, and receive care.

Dogtopia is a leading pet services franchise that specializes in dog daycare, boarding, and spa services. Founded in 2002 in Virginia, Dogtopia was one of the early pioneers in the dog daycare industry, introducing a unique model that emphasizes safe and engaging environments for dogs.

The company began franchising in 2005 and has since grown to become one of the fastest-growing franchises in the pet industry.

Headquartered in Phoenix, Arizona, Dogtopia differentiates itself from other pet franchises through its focus on creating a subscription-based model for dog daycare, which ensures steady, recurring revenue for franchisees.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$40,095 to $49,500
Initial Training Fee	$0 to $2,000
Initial Training Expenses	$1,000 to $5,000
Utility & Security Deposits	$5,500 to $17,500
Real Estate and Facility Coordination Fee	$15,500 to $44,500
3 Month’s Rent	$17,400 to $45,600
Leasehold Improvements	$575,511 to $818,533
Deductions for Landlord Contributions (Free Rent & TIA)	($263,718) to ($177,493)
Furniture, Furnishings & Equipment	$22,003 to $29,764
HVAC Equipment	$69,426 to $111,364
Exterior Signage & Graphics	$9,000 to $28,500
Interior Signage & Graphics	$13,500 to $24,500
Microsite & Social Media Account Set Up Fee	$700
Technology Systems	$8,300 to $32,600
Technology Fees (pre-opening period)	$1,750 to $3,000
Contact Center Fees (pre-opening period)	$0 to $1,050
Air System	$500 to $2,000
Initial Supply of Inventory and Operating Supplies	$14,598 to $19,723
Grand Opening Marketing	$15,000 to $25,000
Business Licenses & Permits	$2,000 to $44,000
Insurance (3-months’ premium)	$1,200 to $3,000
Professional Fees	$28,500 to $78,500
Additional Funds (3 months after opening)	$30,000 to $60,000
Total Estimated Initial Investment	$607,765 to $1,268,841

Type of Expenditure	Amount
Initial Franchise Fee	$40,095 to $49,500
Initial Training Fee	$0 to $2,000
Initial Training Expenses	$1,000 to $5,000
Utility & Security Deposits	$5,500 to $17,500
Real Estate and Facility Coordination Fee	$15,500 to $44,500
3 Month’s Rent	$17,400 to $45,600
Leasehold Improvements	$575,511 to $818,533
Deductions for Landlord Contributions (Free Rent & TIA)	($263,718) to ($177,493)
Furniture, Furnishings & Equipment	$22,003 to $29,764
HVAC Equipment	$69,426 to $111,364
Exterior Signage & Graphics	$9,000 to $28,500
Interior Signage & Graphics	$13,500 to $24,500
Microsite & Social Media Account Set Up Fee	$700
Technology Systems	$8,300 to $32,600
Technology Fees (pre-opening period)	$1,750 to $3,000
Contact Center Fees (pre-opening period)	$0 to $1,050
Air System	$500 to $2,000
Initial Supply of Inventory and Operating Supplies	$14,598 to $19,723
Grand Opening Marketing	$15,000 to $25,000
Business Licenses & Permits	$2,000 to $44,000
Insurance (3-months’ premium)	$1,200 to $3,000
Professional Fees	$28,500 to $78,500
Additional Funds (3 months after opening)	$30,000 to $60,000
Total Estimated Initial Investment	$607,765 to $1,268,841

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2005

Franchisees

205

+

43%

43%

Franchise fee

$49,500

Investment

$608,000 - $1,269,000

Revenue (AUV)

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$916,000

+

n.a.

Operating Profit

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19.0%

Home based

No

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No

Passive investment

Yes

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Yes

FDD

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Competitors

Below are some of

Dogtopia

key competitors in the

Pet Retail

sector.

Franchise

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Upgrade

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205

New

+

43%

43%

43%

$49,500

$608,000

$1,269,000

$916,000

n.a.

19.0%

Petland

$200K - $500K

67

$50,000

$313,000

$1,078,000

$2,698,000

n.a.

n.a.

Salty Paws

$50K - $100K

$25,000

$99,000

$176,000

$0

n.a.

n.a.

Pet Depot

$100K - $200K

27

$45,000

$178,000

$913,000

$0

n.a.

n.a.

Three Dog Bakery

$100K - $200K

41

$40,000

$181,000

$314,000

$502,000

n.a.

n.a.

Pet Evolution

Over $500K

8

$59,000

$801,000

$1,256,000

$706,000

n.a.

n.a.

The Dog Stop

Over $500K

20

$49,500

$543,000

$1,037,000

$856,000

95.9%

12.5%

Waggles Puppy Boutique

$200K - $500K

0

$50,000

$341,000

$678,000

$986,000

n.a.

n.a.

Pet Wants

$100K - $200K

159

$48,500

$138,000

$219,000

$437,000

n.a.

n.a.

Petsmart

$100K - $200K

38

$10,000

$191,000

$274,000

$0

n.a.

n.a.

EarthWise Pet

$200K - $500K

108

$45,000

$467,000

$828,000

$755,000

67.8%

17.7%

Pet Supplies Plus

$200K - $500K

485

$49,900

$498,000

$1,979,000

$2,632,000

37.7%

6.3%

Franchise Payback

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Total investment

Revenue (AUV)

Revenue growth (last 3 years)

Profit margin

Franchise Disclosure Documents

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Training

Dogtopia provides comprehensive training for its franchisees to ensure they are well-prepared to run their businesses successfully. The training program is structured to cover all aspects of operating a Dogtopia franchise, from the initial setup to ongoing operations.

Initial Training: Franchisees participate in a 30-day training program that takes place both at the Dogtopia Support Office and at an existing Dogtopia location. This training includes everything from understanding the brand's core values to hands-on experience with daily operations, such as managing daycare, boarding, and spa services. It also covers customer service, safety protocols, and the use of Dogtopia’s proprietary technology systems.
Grand Opening Support: After the initial training, Dogtopia provides extensive support during the grand opening of the franchise. This includes assistance with marketing, staffing, and operational logistics to ensure a smooth launch.
Ongoing Support: Even after the franchise is up and running, Dogtopia continues to offer ongoing training and support. This includes regular updates on best practices, access to new training materials, and support from a dedicated Franchise Business Coach. Additionally, franchisees have access to Dogtopia's intranet, which offers a wealth of resources and a platform to connect with other franchisees.
Specialized Training: Dogtopia also offers specialized training sessions focused on specific areas such as canine behavior, safety protocols, and advanced management techniques. This training is designed to help franchisees continually improve their services and stay ahead in the competitive pet care market.

Territory Protection

Dogtopia offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other Dogtopia franchise can operate. This protection is designed to help franchisees maximize their market potential and reduce competition within the brand, allowing them to build a strong customer base in their designated territory.

The size and specifics of the protected territory are typically outlined in the franchise agreement and are based on factors such as population density and market potential. This protection is a crucial aspect of Dogtopia's commitment to supporting its franchisees, enabling them to grow their business confidently within a secure market area.

Competitors

Pet Depot

Pet Depot is a pet retail franchise offering pet supplies, food, and grooming services, catering to the needs of pets and their owners.

Franchisees

27

+

-7%

-7%

Investment

$178,000 - $913,000

$100K - $200K

Waggles Puppy Boutique

Waggles Puppy Boutique provides premium pet products and grooming services, catering to the comfort and style needs of dogs.

Franchisees

0

+

n.a.

n.a.

Investment

$341,000 - $678,000

$200K - $500K

Three Dog Bakery

Three Dog Bakery offers premium dog treats and products, providing wholesome and delicious options to enhance pets' nutrition and enjoyment.

Franchisees

41

+

17%

17%

Investment

$181,000 - $314,000

$100K - $200K

The Dog Stop

The Dog Stop offers boarding, daycare, grooming, and training services for dogs, providing a safe and enjoyable environment for pets to socialize and thrive.

Franchisees

20

+

18%

18%

Investment

$543,000 - $1,037,000

Over $500K

Salty Paws

Salty Paws is a pet grooming and spa franchise that offers professional grooming services, promoting pet well-being and a clean, refreshed appearance.

Franchisees

+

n.a.

n.a.

Investment

$99,000 - $176,000

$50K - $100K

Petland

Petland is a retail pet store franchise that offers a variety of pets, products, and services to meet the needs of pet owners and animal enthusiasts.

Franchisees

67

+

-11%

-11%

Investment

$313,000 - $1,078,000

$200K - $500K

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