DivaDance is a vibrant dance fitness brand that delivers pop music-inspired, choreography-driven classes, workshops, and events designed exclusively for adults. Since its launch in 2015 and the start of franchising in 2017, DivaDance has grown steadily. Its headquarters are based in Austin, Texas.
The brand offers a dynamic dance experience centered on building confidence and connection. Clients can enjoy lively dance fitness classes, private celebrations for special events like bachelorette parties and birthdays, multi-session programs to master full routines, ticketed performances, and a line of stylish branded merchandise.
What truly makes DivaDance stand out is its commitment to inclusivity and empowerment. By creating a welcoming environment where adults of all skill levels can dance freely without the pressures of competition, the brand has carved a distinctive niche in the market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
DivaDance offers 2 types of franchises:
We are summarizing below the main costs associated with opening a DivaDance Brick and Mortar (Dedicated Studio). For more information on costs required to start a DivaDance franchise, refer to the Franchise Disclosure Document (Item 7).
DivaDance offers 2 types of franchises:
We are summarizing below the main costs associated with opening a DivaDance Brick and Mortar (Dedicated Studio). For more information on costs required to start a DivaDance franchise, refer to the Franchise Disclosure Document (Item 7).
DivaDance offers a detailed and multifaceted training program to prepare its franchisees for success.
DivaDance provides its franchisees with a protected territory based on a population factor of 100,000 to 150,000 people, ensuring that no other DivaDance franchise or company-owned center will operate within that area.
This protection helps franchisees avoid direct brand competition, although they may still face competition from other outlets or brands controlled by the franchisor. The protected area is determined using current demographic data and is not tied to the achievement of specific sales or market share.
However, DivaDance’s territory protection is conditional on meeting minimum performance criteria, such as achieving $4,000 in monthly gross sales by the second full month and scaling up to $170,000 annually by the third year.
KEY FRANCHISE STATS
All you need to know about this franchise
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DivaDance
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Arts / Sports
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