DivaDance offers empowering dance classes for all levels, providing a supportive environment for individuals to unleash their inner diva and boost confidence through fun routines.
KEY FRANCHISE STATS
Franchisees
?
30
+
67%
67%
Franchise fee
?
$36,000
Investment
?
$54,000 - $142,000
Revenue (AUV)
?
Undisclosed
$183,000
+
n.a.
n.a.
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DivaDance is a vibrant dance fitness brand that delivers pop music-inspired, choreography-driven classes, workshops, and events designed exclusively for adults. Since its launch in 2015 and the start of franchising in 2017, DivaDance has grown steadily. Its headquarters are based in Austin, Texas.
The brand offers a dynamic dance experience centered on building confidence and connection. Clients can enjoy lively dance fitness classes, private celebrations for special events like bachelorette parties and birthdays, multi-session programs to master full routines, ticketed performances, and a line of stylish branded merchandise.
What truly makes DivaDance stand out is its commitment to inclusivity and empowerment. By creating a welcoming environment where adults of all skill levels can dance freely without the pressures of competition, the brand has carved a distinctive niche in the market.
Initial investment
The initial investment required for a DivaDance franchise is $54,000 - $142,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
DivaDance offers 2 types of franchises:
Franchise Model
Initial Investment Range
DivaDance Franchise
$54,400 – $75,100
DivaDance Brick and Mortar (Dedicated Studio)
$85,900 – $142,100
We are summarizing below the main costs associated with opening a DivaDance Brick and Mortar (Dedicated Studio). For more information on costs required to start a DivaDance franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Estimated Initial Investment Less Rent
$52,400 – $70,100
Deposit and Initial Rent
$3,000 – $10,000
Flooring/Installation
$6,000 – $15,000
Mirrors/Installation
$2,500 – $4,000
Sound, Lights, Fans
$800 – $2,500
Signage
$800 – $5,000
Branding/Décor/Furniture
$1,200 – $2,500
Paint and Space Prep
$1,200 – $3,000
Security System
$250 – $1,000
Studio Props
$750 – $1,000
Real Estate Attorney Fees (Lease Negotiation)
$2,000 – $3,000
Other Expenses
$15,000 – $25,000
Brick & Mortar (Dedicated Studio) Sub-Total
$33,500 – $72,000
Brick & Mortar (Dedicated Studio) Total
$85,900 – $142,100
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DivaDance offers 2 types of franchises:
Franchise Model
Initial Investment Range
DivaDance Franchise
$54,400 – $75,100
DivaDance Brick and Mortar (Dedicated Studio)
$85,900 – $142,100
We are summarizing below the main costs associated with opening a DivaDance Brick and Mortar (Dedicated Studio). For more information on costs required to start a DivaDance franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Estimated Initial Investment Less Rent
$52,400 – $70,100
Deposit and Initial Rent
$3,000 – $10,000
Flooring/Installation
$6,000 – $15,000
Mirrors/Installation
$2,500 – $4,000
Sound, Lights, Fans
$800 – $2,500
Signage
$800 – $5,000
Branding/Décor/Furniture
$1,200 – $2,500
Paint and Space Prep
$1,200 – $3,000
Security System
$250 – $1,000
Studio Props
$750 – $1,000
Real Estate Attorney Fees (Lease Negotiation)
$2,000 – $3,000
Other Expenses
$15,000 – $25,000
Brick & Mortar (Dedicated Studio) Sub-Total
$33,500 – $72,000
Brick & Mortar (Dedicated Studio) Total
$85,900 – $142,100
Franchise Disclosure Document
Below is DivaDance's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
DivaDance had 34 total units in 2024, of which 30 were franchised-owned and 4 company-owned.
DivaDance offers a detailed and multifaceted training program to prepare its franchisees for success.
Initial Training Program Franchisees must complete a combination of virtual and in-person training, typically conducted in Austin, Texas or a mutually agreed location, covering sales, marketing, operations, and leadership mindset. This also includes an in-studio “Class Experience Immersion” of about 10 classes with hands-on sales, operations, and staff-shadowing.
Field Training and Pre-Launch Support Within 45 days of starting the business, DivaDance sends two representatives (such as an executive or certified trainer) to the franchisee’s territory to assist with preview events and sales. Additionally, up to eight weeks of virtual sales and marketing support are provided to help with pre-launch momentum.
Specialized Programs and Certifications Franchisees and their teams receive Parties & Programs Business Training, Financial and Accounting Training (including QuickBooks setup), and Confidence Camp, which is a four-day “train the trainer” program covering operations, sales, and content creation.
Territory Protection
DivaDance provides its franchisees with a protected territory based on a population factor of 100,000 to 150,000 people, ensuring that no other DivaDance franchise or company-owned center will operate within that area.
This protection helps franchisees avoid direct brand competition, although they may still face competition from other outlets or brands controlled by the franchisor. The protected area is determined using current demographic data and is not tied to the achievement of specific sales or market share.
However, DivaDance’s territory protection is conditional on meeting minimum performance criteria, such as achieving $4,000 in monthly gross sales by the second full month and scaling up to $170,000 annually by the third year.
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