Crisp & Green Franchise FDD, Costs & Fees (2025)

Crisp & Green offers fresh salads and healthy bowls, providing customers with nutritious and flavorful options in a fast-casual setting.

Crisp & Green is a contemporary fast-casual franchise that specializes in serving fresh, healthy, and customizable salads and grain bowls. Founded in 2016 in Minneapolis, Minnesota, by Keith and Erica Finkelstein, the brand has rapidly expanded its footprint across the United States. 

Headquartered in Minneapolis, Crisp & Green began franchising in 2019, capitalizing on the growing demand for nutritious dining options in a fast-paced environment.

The franchise stands out in the competitive landscape by focusing on high-quality, locally sourced ingredients and offering a wide variety of salad and bowl combinations that cater to diverse dietary preferences. 

Crisp & Green's unique selling proposition lies in its ability to deliver a gourmet, customizable experience in a fast-casual format. By combining a commitment to health with a trendy and approachable atmosphere, the franchise effectively captures the interest of health-conscious consumers looking for convenience without compromising on quality.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $54,900 to $64,500
Crisp & Go Location Fee $0 to $5,000
Site Survey $3,000 to $8,000
Architectural Plans $17,000 to $25,000
Furniture, Fixtures and Supplies $64,000 to $85,000
Travel and Living Expenses While Training $2,500 to $7,500
Signage (Interior and Exterior) $13,000 to $30,000
Purchase and Installation of Commercial Kitchen $240,000 to $260,000
Premises Construction and Improvements $350,000 to $665,000
Real Estate and Utility Security Deposits and 3 Months’ Rent $11,000 to $60,000
Licenses and Permits $3,500 to $25,000
Computer System (Including Installation of POS System and Inventory Technology Systems) $13,000 to $25,000
Insurance $1,000 to $10,000
Grand Opening Marketing Spend $25,000
Miscellaneous Opening Costs $5,000 to $10,000
Opening Inventory $7,500 to $13,000
Additional Funds for Three Months of Operations (Excluding Labor Costs) $50,000 to $75,000
TOTAL $860,400 to $1,393,000
Type of Expenditure Amount
Initial Franchise Fee $54,900 to $64,500
Crisp & Go Location Fee $0 to $5,000
Site Survey $3,000 to $8,000
Architectural Plans $17,000 to $25,000
Furniture, Fixtures and Supplies $64,000 to $85,000
Travel and Living Expenses While Training $2,500 to $7,500
Signage (Interior and Exterior) $13,000 to $30,000
Purchase and Installation of Commercial Kitchen $240,000 to $260,000
Premises Construction and Improvements $350,000 to $665,000
Real Estate and Utility Security Deposits and 3 Months’ Rent $11,000 to $60,000
Licenses and Permits $3,500 to $25,000
Computer System (Including Installation of POS System and Inventory Technology Systems) $13,000 to $25,000
Insurance $1,000 to $10,000
Grand Opening Marketing Spend $25,000
Miscellaneous Opening Costs $5,000 to $10,000
Opening Inventory $7,500 to $13,000
Additional Funds for Three Months of Operations (Excluding Labor Costs) $50,000 to $75,000
TOTAL $860,400 to $1,393,000

Franchise Disclosure Document

Number of units

Training 

Crisp & Green provides comprehensive training for its franchisees to ensure they can deliver the brand’s high standards of quality and customer service. The training program includes several key components:

  1. Initial Training: This consists of both classroom and hands-on training at the company's headquarters and at a designated training store. Franchisees learn about the brand’s operational procedures, food preparation standards, and customer service protocols. This phase covers everything from inventory management and staff training to marketing strategies and sales techniques.
  2. Operational Support: Ongoing support is provided through regular visits from field representatives who offer guidance on operational efficiency, troubleshooting, and best practices. Franchisees receive updates on new procedures, products, and promotions to keep their operations aligned with the latest brand standards.
  3. Marketing and Brand Development: Training includes strategies for local store marketing and community engagement. Franchisees are equipped with tools and resources to effectively promote their location, including social media guidance and promotional materials.
  4. Technology and Systems Training: Franchisees are trained on the point-of-sale (POS) systems, inventory management software, and any other technology used in the daily operations of the store. This training helps ensure efficient and accurate transactions and inventory control.

Territory Protection

Crisp & Green franchise offers territory protection to its franchisees, ensuring that each location operates within a defined geographic area without direct competition from other franchise units.

This protection helps franchisees build a strong customer base by reducing market overlap and fostering brand loyalty within their assigned territory. The specific terms and boundaries of the protected area are outlined in the franchise agreement, providing clarity and security for new and existing franchisees.

Competitors

Below are some of

Crisp & Green

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

28

New
+
600%
600%

$64,500

$860,000

$1,393,000

n.a.

$1,822,000

$xxx,xxx

65.2%

xx%

n.a.

9.7%

xx%

n.a.

Competitors

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000

Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

?

6
+
n.a.
n.a.
Investment

?

$90,000 - $300,000

JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

?

83
+
6%
6%
Investment

?

$271,000 - $632,000