Built Custom Burgers

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Built Custom Burgers

Food & Beverage
Burger

Built Custom Burgers Franchise FDD, Costs & Fees (2025)

Built Custom Burgers provides fast-casual, build-your-own burger meals featuring premium ingredients and a streamlined assembly-line format, allowing customers to customize burgers, fries, and shakes for a fresh and satisfying dining experience.

Built Custom Burgers is a fast-casual restaurant franchise offering a “build your own” approach to burgers, fries, shakes, and more. The brand operates under Kahala Franchising, LLC and serves as the fast-casual counterpart to The Counter, focusing on customization and premium quality.

The franchise was founded in 2013 and began franchising in 2014. It is headquartered in Scottsdale, Arizona, and operates under the umbrella of MTY Franchising USA, Inc. and Kahala Brands, which manage several well-known restaurant concepts across North America.

Built Custom Burgers specializes in customizable burgers made with high-quality beef, chicken, turkey, or veggie patties. Its menu also features signature sandwiches, salads, fries, shakes, and desserts, offering customers flexibility and freshness with every order.

The franchise differentiates itself through its commitment to transparency, ingredient quality, and customer control. Guests can watch their burgers being assembled in an open kitchen, emphasizing the brand’s dedication to clean ingredients, antibiotic- and hormone-free meats, and a modern, health-conscious dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Built Custom Burgers offers 2 types of franchises:

Type of Expenditure Amount
Traditional Built Custom Burgers restaurant franchise $417,500 to $1,007,000
Non-traditional Built Custom Burgers restaurant franchise $408,500 to $1,297,000

‍

We are summarizing below the main costs associated with opening a Traditional Built Custom Burgers restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee (traditional locations) $24,000 – $30,000
Lease Review Fee $0 – $2,500
Travel and Living Expenses (2 to 5 persons) while training $5,000 – $30,000
Rent/Security Deposit (for 3 months) $12,500 – $20,000
Professional Design Fees (Architect, Engineer, Kitchen Designer) $7,000 – $17,000
Construction Costs and Leasehold Improvements $150,000 – $342,000
Utility Hook Up and Impact Fees $5,000 – $25,000
Kitchen Equipment Package $70,000 – $168,000
Furniture, Fixtures, and Equipment (excluding Kitchen Equipment Package) $50,000 – $131,000
Computer and Software (POS System) $3,000 – $7,000
Project Management and Construction Management Services $0 – $20,000
Signs and Décor Items $7,000 – $20,000
Attorney and Accounting Fees $2,500 – $7,500
Security Deposits, Utility Deposits, and Business Licenses/Permits $1,000 – $10,000
Tableware, Smallwares, and Supplies $8,000 – $12,000
Inventory (Proprietary and Non-Proprietary Products) $7,500 – $20,000
Insurance $5,000 – $10,000
Grand Opening Advertising $10,000
Wine/Beer or Full Liquor License $0 – $25,000
Miscellaneous Costs and Additional Funds (working capital for first 3 months) $50,000 – $100,000
Total $417,500 – $1,007,000

‍

Built Custom Burgers offers 2 types of franchises:

Type of Expenditure Amount
Traditional Built Custom Burgers restaurant franchise $417,500 to $1,007,000
Non-traditional Built Custom Burgers restaurant franchise $408,500 to $1,297,000

‍

We are summarizing below the main costs associated with opening a Traditional Built Custom Burgers restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee (traditional locations) $24,000 – $30,000
Lease Review Fee $0 – $2,500
Travel and Living Expenses (2 to 5 persons) while training $5,000 – $30,000
Rent/Security Deposit (for 3 months) $12,500 – $20,000
Professional Design Fees (Architect, Engineer, Kitchen Designer) $7,000 – $17,000
Construction Costs and Leasehold Improvements $150,000 – $342,000
Utility Hook Up and Impact Fees $5,000 – $25,000
Kitchen Equipment Package $70,000 – $168,000
Furniture, Fixtures, and Equipment (excluding Kitchen Equipment Package) $50,000 – $131,000
Computer and Software (POS System) $3,000 – $7,000
Project Management and Construction Management Services $0 – $20,000
Signs and Décor Items $7,000 – $20,000
Attorney and Accounting Fees $2,500 – $7,500
Security Deposits, Utility Deposits, and Business Licenses/Permits $1,000 – $10,000
Tableware, Smallwares, and Supplies $8,000 – $12,000
Inventory (Proprietary and Non-Proprietary Products) $7,500 – $20,000
Insurance $5,000 – $10,000
Grand Opening Advertising $10,000
Wine/Beer or Full Liquor License $0 – $25,000
Miscellaneous Costs and Additional Funds (working capital for first 3 months) $50,000 – $100,000
Total $417,500 – $1,007,000

‍

Franchise Disclosure Document

Number of units

Training

Built Custom Burgers provides a comprehensive training program to ensure franchisees are equipped with the skills and knowledge required to successfully operate their franchised business. The training structure includes the following programs:

  1. New Owner Training
    This program is approximately 40 hours long and may be delivered online or in person at the Franchisor's training and education center in Scottsdale, Arizona. It covers essential aspects of operating a Built Custom Burgers franchise prior to opening.
  2. In-Store Training
    This on-site component lasts approximately 120 hours and takes place at a training store designated by the Franchisor, usually in Arizona. It offers practical, hands-on experience in restaurant operations.
  3. Post-Opening Onsite Assistance
    Up to three Franchisor representatives may be sent to the franchisee’s location for up to 12 days during the opening week to assist with operations and marketing efforts. This is provided at the Franchisor's expense.
  4. Additional and Refresher Training Programs
    Franchisees may be required to attend additional training sessions if they are not adhering to System Standards. The Franchisor also holds annual conferences to introduce new products, marketing strategies, and operational improvements. Attendance at these programs is mandatory and held at various U.S. locations.

Territory Protection

Built Custom Burgers does not offer territory protection to its franchisees. The franchise is granted only for the specific location approved in the Franchise Agreement, and the franchisee does not receive an exclusive territory.

This means that the franchisee may face competition from other Built Custom Burgers franchises, company-owned restaurants, or even other brands controlled by the same parent company.

Additionally, the agreement does not grant the franchisee any right of first refusal, option, or similar privileges to obtain additional franchises. The franchisor retains the right to open other restaurants, both franchised and corporate-owned, in any location, including nearby the franchisee’s site.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2014
Franchisees

?

3
+
0%
0%
Franchise fee

?

$30,000
Investment

?

$409,000 - $1,297,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Built Custom Burgers

key competitors in the

Burger

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

3

New
+
0%
0%

$30,000

$409,000

$1,297,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1533

New
+
-3%
-3%

$25,000

$1,303,000

$3,436,000

n.a.

$1,192,000

$xxx,xxx

72.5%

xx%

n.a.

13.0%

xx%

n.a.

990

New
+
12%
12%

$55,000

$2,643,000

$8,573,000

n.a.

$3,694,000

$xxx,xxx

66.5%

xx%

n.a.

12.3%

xx%

n.a.

899

New
+
-11%
-11%

$25,000

$256,000

$591,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
0%
0%

$50,000

$1,223,000

$3,308,000

n.a.

$1,440,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$35,000

$183,000

$482,000

n.a.

$805,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

61

New
+
17%
17%

$35,000

$1,026,000

$2,859,000

n.a.

$1,802,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5552

New
+
-1%
-1%

$55,000

$393,000

$2,992,000

n.a.

$1,984,000

$xxx,xxx

67.5%

xx%

n.a.

12.2%

xx%

n.a.

65

New
+
-21%
-21%

$40,000

$1,240,000

$2,256,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2040

New
+
0%
0%

$50,000

$1,911,000

$4,032,000

n.a.

$1,929,000

$xxx,xxx

73.0%

xx%

n.a.

10.2%

xx%

n.a.

5524

New
+
-21%
-21%

$50,000

$363,000

$4,731,000

n.a.

$1,507,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

16

New
+
-38%
-38%

$30,000

$755,000

$1,581,000

n.a.

$1,746,000

$xxx,xxx

65.4%

xx%

n.a.

n.a.

xx%

n.a.

362

New
+
-12%
-12%

$30,000

$124,000

$2,132,000

n.a.

$1,061,000

$xxx,xxx

69.0%

xx%

n.a.

12.0%

xx%

n.a.

266

New
+
-13%
-13%

$25,000

$316,000

$2,695,000

n.a.

$1,729,000

$xxx,xxx

70.5%

xx%

n.a.

20.0%

xx%

n.a.

36

New
+
-12%
-12%

$50,000

$509,000

$1,695,000

n.a.

$877,000

$xxx,xxx

70.3%

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$40,000

$559,000

$3,168,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3144

New
+
-2%
-2%

$15,000

$669,000

$3,141,000

n.a.

$1,501,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
133%
133%

$40,000

$401,000

$739,000

n.a.

$1,640,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
100%
100%

$40,000

$1,635,000

$4,888,000

n.a.

$4,337,000

$xxx,xxx

71.3%

xx%

n.a.

n.a.

xx%

n.a.

19

New
+
375%
375%

$35,000

$1,298,000

$1,994,000

n.a.

$1,697,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

131

New
+
2%
2%

$35,000

$209,000

$703,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1020

New
+
-1%
-1%

$25,000

$1,303,000

$3,436,000

n.a.

$1,568,000

$xxx,xxx

74.5%

xx%

n.a.

21.2%

xx%

n.a.

12887

New
+
1%
1%

$45,000

$525,000

$2,728,000

n.a.

$3,838,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
-56%
-56%

$35,000

$711,000

$1,984,000

n.a.

$2,383,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

106

New
+
43%
43%

$40,000

$1,140,000

$2,755,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

71

New
+
-8%
-8%

$40,000

$373,000

$1,186,000

n.a.

$1,009,000

$xxx,xxx

71.6%

xx%

n.a.

9.8%

xx%

n.a.

213

New
+
1%
1%

$30,000

$299,000

$1,640,000

n.a.

$1,037,000

$xxx,xxx

70.0%

xx%

n.a.

13.6%

xx%

n.a.

93

New
+
2%
2%

$45,000

$610,000

$1,043,000

n.a.

$1,319,000

$xxx,xxx

67.9%

xx%

n.a.

n.a.

xx%

n.a.

119

New
+
-16%
-16%

$50,000

$507,000

$1,686,000

n.a.

$1,120,000

$xxx,xxx

71.5%

xx%

n.a.

n.a.

xx%

n.a.

193

New
+
8%
8%

$50,000

$509,000

$1,695,000

n.a.

$1,080,000

$xxx,xxx

69.9%

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
190%
190%

$35,000

$411,000

$965,000

n.a.

$1,116,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
36%
36%

$35,000

$788,000

$2,160,000

n.a.

$964,000

$xxx,xxx

68.8%

xx%

n.a.

10.1%

xx%

n.a.

71

New
+
6%
6%

$45,000

$1,056,000

$2,611,000

n.a.

$2,273,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
0%
0%

$40,000

$484,000

$802,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Built Custom Burgers

Built Custom Burgers provides fast-casual, build-your-own burger meals featuring premium ingredients and a streamlined assembly-line format, allowing customers to customize burgers, fries, and shakes for a fresh and satisfying dining experience.

Franchisees

?

3
+
0%
0%
Investment

?

$409,000 - $1,297,000
Food & Beverage
Burger

Burger Village

Burger Village is an organic burger franchise offering grass-fed beef, bison, and vegan burger options with a focus on sustainability.

Franchisees

?

2
+
0%
0%
Investment

?

$484,000 - $802,000
Food & Beverage
Burger

Smalls Sliders

Smalls Sliders specializes in mini cheeseburgers made with fresh ingredients and served quickly, offering a simple yet flavorful menu in a fast-casual setting.

Franchisees

?

19
+
375%
375%
Investment

?

$1,298,000 - $1,994,000
Food & Beverage
Burger

JL Beers

JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.

Franchisees

?

3
+
0%
0%
Investment

?

$1,223,000 - $3,308,000
Food & Beverage
Burger

Jollibee

Jollibee is a global fast-food chain known for its unique Filipino-inspired menu, offering popular items like Chickenjoy fried chicken, sweet spaghetti, and other comfort food favorites.

Franchisees

?

2
+
100%
100%
Investment

?

$1,635,000 - $4,888,000
Food & Beverage
Burger

Bobby's Burgers by Bobby Flay

Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$559,000 - $3,168,000
Food & Beverage
Burger
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