Built Custom Burgers

Built Custom Burgers Franchise FDD, Costs & Fees (2025)

Built Custom Burgers provides fast-casual, build-your-own burger meals featuring premium ingredients and a streamlined assembly-line format, allowing customers to customize burgers, fries, and shakes for a fresh and satisfying dining experience.

Built Custom Burgers is a fast-casual restaurant franchise offering a “build your own” approach to burgers, fries, shakes, and more. The brand operates under Kahala Franchising, LLC and serves as the fast-casual counterpart to The Counter, focusing on customization and premium quality.

The franchise was founded in 2013 and began franchising in 2014. It is headquartered in Scottsdale, Arizona, and operates under the umbrella of MTY Franchising USA, Inc. and Kahala Brands, which manage several well-known restaurant concepts across North America.

Built Custom Burgers specializes in customizable burgers made with high-quality beef, chicken, turkey, or veggie patties. Its menu also features signature sandwiches, salads, fries, shakes, and desserts, offering customers flexibility and freshness with every order.

The franchise differentiates itself through its commitment to transparency, ingredient quality, and customer control. Guests can watch their burgers being assembled in an open kitchen, emphasizing the brand’s dedication to clean ingredients, antibiotic- and hormone-free meats, and a modern, health-conscious dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Built Custom Burgers offers 2 types of franchises:

Type of Expenditure	Amount
Traditional Built Custom Burgers restaurant franchise	$417,500 to $1,007,000
Non-traditional Built Custom Burgers restaurant franchise	$408,500 to $1,297,000

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We are summarizing below the main costs associated with opening a Traditional Built Custom Burgers restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee (traditional locations)	$24,000 – $30,000
Lease Review Fee	$0 – $2,500
Travel and Living Expenses (2 to 5 persons) while training	$5,000 – $30,000
Rent/Security Deposit (for 3 months)	$12,500 – $20,000
Professional Design Fees (Architect, Engineer, Kitchen Designer)	$7,000 – $17,000
Construction Costs and Leasehold Improvements	$150,000 – $342,000
Utility Hook Up and Impact Fees	$5,000 – $25,000
Kitchen Equipment Package	$70,000 – $168,000
Furniture, Fixtures, and Equipment (excluding Kitchen Equipment Package)	$50,000 – $131,000
Computer and Software (POS System)	$3,000 – $7,000
Project Management and Construction Management Services	$0 – $20,000
Signs and Décor Items	$7,000 – $20,000
Attorney and Accounting Fees	$2,500 – $7,500
Security Deposits, Utility Deposits, and Business Licenses/Permits	$1,000 – $10,000
Tableware, Smallwares, and Supplies	$8,000 – $12,000
Inventory (Proprietary and Non-Proprietary Products)	$7,500 – $20,000
Insurance	$5,000 – $10,000
Grand Opening Advertising	$10,000
Wine/Beer or Full Liquor License	$0 – $25,000
Miscellaneous Costs and Additional Funds (working capital for first 3 months)	$50,000 – $100,000
Total	$417,500 – $1,007,000

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Built Custom Burgers offers 2 types of franchises:

Type of Expenditure	Amount
Traditional Built Custom Burgers restaurant franchise	$417,500 to $1,007,000
Non-traditional Built Custom Burgers restaurant franchise	$408,500 to $1,297,000

‍

We are summarizing below the main costs associated with opening a Traditional Built Custom Burgers restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee (traditional locations)	$24,000 – $30,000
Lease Review Fee	$0 – $2,500
Travel and Living Expenses (2 to 5 persons) while training	$5,000 – $30,000
Rent/Security Deposit (for 3 months)	$12,500 – $20,000
Professional Design Fees (Architect, Engineer, Kitchen Designer)	$7,000 – $17,000
Construction Costs and Leasehold Improvements	$150,000 – $342,000
Utility Hook Up and Impact Fees	$5,000 – $25,000
Kitchen Equipment Package	$70,000 – $168,000
Furniture, Fixtures, and Equipment (excluding Kitchen Equipment Package)	$50,000 – $131,000
Computer and Software (POS System)	$3,000 – $7,000
Project Management and Construction Management Services	$0 – $20,000
Signs and Décor Items	$7,000 – $20,000
Attorney and Accounting Fees	$2,500 – $7,500
Security Deposits, Utility Deposits, and Business Licenses/Permits	$1,000 – $10,000
Tableware, Smallwares, and Supplies	$8,000 – $12,000
Inventory (Proprietary and Non-Proprietary Products)	$7,500 – $20,000
Insurance	$5,000 – $10,000
Grand Opening Advertising	$10,000
Wine/Beer or Full Liquor License	$0 – $25,000
Miscellaneous Costs and Additional Funds (working capital for first 3 months)	$50,000 – $100,000
Total	$417,500 – $1,007,000

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Franchise Disclosure Document

Number of units

Training

Built Custom Burgers provides a comprehensive training program to ensure franchisees are equipped with the skills and knowledge required to successfully operate their franchised business. The training structure includes the following programs:

New Owner Training
This program is approximately 40 hours long and may be delivered online or in person at the Franchisor's training and education center in Scottsdale, Arizona. It covers essential aspects of operating a Built Custom Burgers franchise prior to opening.
In-Store Training
This on-site component lasts approximately 120 hours and takes place at a training store designated by the Franchisor, usually in Arizona. It offers practical, hands-on experience in restaurant operations.
Post-Opening Onsite Assistance
Up to three Franchisor representatives may be sent to the franchisee’s location for up to 12 days during the opening week to assist with operations and marketing efforts. This is provided at the Franchisor's expense.
Additional and Refresher Training Programs
Franchisees may be required to attend additional training sessions if they are not adhering to System Standards. The Franchisor also holds annual conferences to introduce new products, marketing strategies, and operational improvements. Attendance at these programs is mandatory and held at various U.S. locations.

Territory Protection

Built Custom Burgers does not offer territory protection to its franchisees. The franchise is granted only for the specific location approved in the Franchise Agreement, and the franchisee does not receive an exclusive territory.

This means that the franchisee may face competition from other Built Custom Burgers franchises, company-owned restaurants, or even other brands controlled by the same parent company.

Additionally, the agreement does not grant the franchisee any right of first refusal, option, or similar privileges to obtain additional franchises. The franchisor retains the right to open other restaurants, both franchised and corporate-owned, in any location, including nearby the franchisee’s site.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2014

Franchisees

Franchise fee

$30,000

Investment

$409,000 - $1,297,000

Revenue (AUV)

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n.a.

Operating Profit

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n.a.

Home based

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Passive investment

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Competitors

Below are some of

Built Custom Burgers

key competitors in the

Burger

sector.

Franchise

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New

$30,000

$409,000

$1,297,000

n.a.

The Counter

Over $500K