Buff City Soap

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Buff City Soap

Buff City Soap Franchise FDD, Costs & Fees (2025)

Buff City Soap offers handmade, plant-based soap and skincare products, promoting natural and nourishing options for healthy skin.

Buff City Soap is a rapidly growing franchise that was founded in 2013 in Bartlett, Tennessee. Initially created as an alternative to commercial soaps filled with harsh chemicals, Buff City Soap focuses on providing customers with plant-based, handmade products that are crafted daily in their local Soap Makeries. The company’s headquarters is located in Dallas, Texas, and it began franchising in 2018.

The franchise is known for its wide range of delightfully scented soaps, laundry detergents, and skincare products, all made with natural ingredients free of parabens, phthalates, and other harsh additives. 

Buff City Soap differentiates itself from competitors by emphasizing the transparency of its product ingredients and the local craftsmanship that goes into every bar of soap. Customers can watch their products being made in-store, ensuring a unique and personalized experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Construction and Leasehold Improvements $42,860 – $310,000
Rental Expenses $40,000 – $200,000
Interior and Exterior Signs $18,000 – $30,000
Furniture and Fixtures $62,500 – $150,000
Equipment $6,844 – $50,000
Smallwares $1,800 – $3,500
Architects and Engineering $5,750 – $20,000
Other Professional Fees (Accountant/Lawyers/Business Advisors) $1,000 – $20,000
Opening Inventory $20,000 – $120,000
Opening Supplies $9,000 – $15,000
Computers, Software, Telecommunication, Networking, Security $5,775 – $20,000
Training and Pre-Opening Expenses $21,274 – $33,591
Pre-Opening Labor $18,992 – $26,194
Insurance $8,132 – $9,139
Deposits and Permits $2,000 – $25,000
Market Introduction Budget $15,000 – $40,000
Utility Deposits $0 – $5,000
Security System $1,000 – $5,000
Lease Deposit $1,500 – $25,000
Miscellaneous Expenses $1,000 – $25,000
Additional Funds – 3 Months $63,000 – $96,000
Total Estimated Initial Investment $395,427 – $1,278,424

Franchise Disclosure Document

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Competitors

Below are some of

Buff City Soap

key competitors in the

Housing

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Buff City Soap
2018
251
+
0%
0%
$50,000
6.00%

$395,000

-

$1,278,000

$xxx,xxx

n.a.

$561,000

69.5%

xx%

n.a.

11.6%

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
2006
20
+
5%
5%
$30,000
n.a.

$421,000

-

$878,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
1989
27
+
4%
4%
$50,000
5.00%

$270,000

-

$714,000

$xxx,xxx

n.a.

$1,859,000

64.6%

xx%

n.a.

12.2%

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
1975
55
+
-8%
-8%
$30,000
6.00%

$47,000

-

$209,000

$xxx,xxx

n.a.

$254,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
2018
0
+
n.a.
n.a.
$75,000
6.00%

$953,000

-

$1,653,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2021
27
+
n.a.
n.a.
$49,900
5.00%

$197,000

-

$484,000

$xxx,xxx

n.a.

$65,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
1974
71
+
0%
0%
$55,000
3.00%

$830,000

-

$3,215,000

$xxx,xxx

n.a.

$2,876,000

46.3%

xx%

n.a.

5.4%

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
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Priority support

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Training 

Buff City Soap provides comprehensive training to its franchisees to ensure they are well-equipped to manage their stores and uphold the brand’s standards. The training program is designed to cover all aspects of running a Buff City Soap Makery, including product creation, operations, and customer service.

Franchisees receive hands-on training in the Soap Makery, where they learn how to craft the brand's plant-based soaps and other products, which are made fresh daily in each location.

This training emphasizes the importance of using high-quality, natural ingredients, and maintaining consistency across all stores. Additionally, franchisees are taught the unique techniques used in making Buff City Soap’s signature products, ensuring that every item meets the company’s quality standards.

Operational training is also a key component, covering areas such as inventory management, staff training, and daily operations. Franchisees learn how to effectively manage their teams, maintain optimal stock levels, and create an inviting in-store experience that reflects the Buff City Soap brand.

Marketing and customer engagement strategies are included in the training, helping franchisees attract and retain customers through local marketing efforts and community involvement.

Territory Protection

Buff City Soap franchise does offer territory protection to its franchisees. This protection ensures that franchisees have a designated area where no other Buff City Soap franchises can be established, allowing them to operate without direct competition from other franchisees within their territory. 

This is a common practice in franchising to help protect the investment of franchisees and ensure their business has the best chance to thrive.

The territory protection provided by Buff City Soap is designed to support franchisees in building a loyal customer base without the risk of market saturation.

Number of units

2025
Franchised units

252

262

251

Company-owned units

8

9

9

Total units

260

271

260

Competitors

BoConcept

Franchisees

?

20
+
5%
5%
Investment

?

$421,000 - $878,000

Verlo Mattress

Franchisees

?

27
+
4%
4%
Investment

?

$270,000 - $714,000

The Great Frame Up

Franchisees

?

55
+
-8%
-8%
Investment

?

$47,000 - $209,000

Tempur-Pedic

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$953,000 - $1,653,000

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