Broadway Franchise FDD, Costs & Fees (2025)

Broadway Pizza is a franchise specializing in New York-style pizza, offering customers delicious pies with a variety of toppings and flavors. Known for its large slices and authentic taste, Broadway Pizza provides a satisfying dining experience for pizza lovers.

Broadway Bar & Pizza® is a railroad-themed pizza franchise with roots dating back to 1953, when John Spallacci and his mother began rolling dough in a small space behind Broadway Bar in North Minneapolis.

In 1961, Eddie Peck purchased the business and formalized the Broadway concept, eventually incorporating Broadway Pizza Franchise, Inc. in 1979. The franchisor operates from its corporate headquarters in Woodbury, Minnesota, under Broadway Station Restaurants, Inc.

Franchising under the Broadway brand began in October 1990 when operations spun off from Eddie Peck’s original venture to focus on expansion and franchising. The system offers two format options: traditional full-service “Broadway Bar & Pizza” restaurants and smaller “Express” limited-service locations.

The menu showcases award-winning, authentic Italian recipes, including Spallacci’s original thin crust, New York-style, and deep-dish pizzas, handcrafted pastas, hot hoagies, and buffet options. The railroad-depot décor, full-service bars, and casual family-friendly ambiance set Broadway apart in the competitive pizza landscape.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $30,000
Leasehold Improvements $400,000 - $600,000
Restaurant Lease Payments - 3 Months $30,000 - $75,000
Wages, travel & living expenses $7,500 - $15,000
Furniture, Fixtures and Equipment $450,000 - $600,000
Architectural and Engineering Fees $15,000 - $50,000
Sign $20,000 - $45,000
Employee Salaries - 3 Months $50,000 - $120,000
Initial Food and Beverage Inventories $20,000 - $30,000
Liquor License Costs $500 - $12,500
Insurance - 3 Months $2,500 - $6,000
Additional Funds - 3 Months $7,500 - $25,000
Total $860,000 - $1,354,500
Type of Expenditure Amount
Franchise Fee $30,000
Leasehold Improvements $400,000 - $600,000
Restaurant Lease Payments - 3 Months $30,000 - $75,000
Wages, travel & living expenses $7,500 - $15,000
Furniture, Fixtures and Equipment $450,000 - $600,000
Architectural and Engineering Fees $15,000 - $50,000
Sign $20,000 - $45,000
Employee Salaries - 3 Months $50,000 - $120,000
Initial Food and Beverage Inventories $20,000 - $30,000
Liquor License Costs $500 - $12,500
Insurance - 3 Months $2,500 - $6,000
Additional Funds - 3 Months $7,500 - $25,000
Total $860,000 - $1,354,500

Franchise Disclosure Document

Number of units

Training

The Broadway franchise offers a structured training program designed to prepare franchisees for successfully operating their business. The training is delivered both at the franchisor's headquarters and on-site at the franchise location.

  1. Initial Training Program: This program consists of two to four days of classroom and on-the-job instruction at the franchisor’s headquarters in San Diego, California. It covers essential business operations, marketing strategies, and service procedures specific to Broadway franchise locations.
  2. On-Site Training: The franchisor also provides two days of training at the franchisee’s location. This hands-on component takes place either immediately before or shortly after the location opens and helps ensure that staff are trained on operations, equipment, and customer service standards.
  3. Ongoing Support and Refresher Training: Franchisees may also receive additional training sessions periodically or upon request. These may be conducted at the franchisor’s discretion to update franchisees on new systems, services, or operational changes.

Territory Protection

The Broadway franchise provides limited territory protection to its franchisees. Each franchise agreement typically grants a designated territory, within which the franchisor agrees not to establish or operate another Broadway location.

This protected area is defined in the Franchise Agreement and depends on local market conditions and population density. However, the protection does not apply to all channels of distribution.

The franchisor reserves the right to sell products or services through other means, such as online sales, national accounts, or other non-traditional outlets, even within the protected territory. Franchisees should carefully review the Franchise Agreement to understand the scope and limitations of their exclusive rights.

Competitors

Below are some of

Broadway

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
Upgrade
EBITDA
Upgrade

12

New
+
0%
0%

$30,000

$860,000

$1,355,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Pizza Twist

Pizza Twist is a pizza franchise known for its unique fusion flavors, offering traditional and Indian-style pizzas with vegan, gluten-free, and halal options.

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000

Paulie Gee's

Paulie Gee's is a pizzeria franchise known for its artisanal, wood-fired pizzas made with fresh ingredients, offering a cozy dining experience.

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000

Slice House by Tony Gemignani

Slice House by Tony Gemignani is a pizza franchise offering a variety of regional styles, including New York, Sicilian, and Detroit-style pizzas.

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000

East of Chicago Pizza

East of Chicago Pizza is a pizza franchise known for its signature pan, thin, and stuffed crust pizzas with a variety of toppings.

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000

Mellow Mushroom

Mellow Mushroom is a pizza franchise known for its stone-baked pizzas, craft beers, and eclectic, artistic restaurant atmosphere.

Franchisees

?

161
+
-2%
-2%
Investment

?

$1,688,000 - $4,832,000

Russo's New York Pizzeria

Russo’s New York Pizzeria is a pizza franchise serving authentic New York-style pizzas, pastas, and Italian dishes in a casual dining setting.

Franchisees

?

37
+
3%
3%
Investment

?

$439,000 - $1,501,000