Broadway Pizza is a franchise specializing in New York-style pizza, offering customers delicious pies with a variety of toppings and flavors. Known for its large slices and authentic taste, Broadway Pizza provides a satisfying dining experience for pizza lovers.
KEY FRANCHISE STATS
Franchisees
?
12
+
0%
0%
Franchise fee
?
$30,000
Investment
?
$860,000 - $1,355,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Broadway Bar & Pizza® is a railroad-themed pizza franchise with roots dating back to 1953, when John Spallacci and his mother began rolling dough in a small space behind Broadway Bar in North Minneapolis.
In 1961, Eddie Peck purchased the business and formalized the Broadway concept, eventually incorporating Broadway Pizza Franchise, Inc. in 1979. The franchisor operates from its corporate headquarters in Woodbury, Minnesota, under Broadway Station Restaurants, Inc.
Franchising under the Broadway brand began in October 1990 when operations spun off from Eddie Peck’s original venture to focus on expansion and franchising. The system offers two format options: traditional full-service “Broadway Bar & Pizza” restaurants and smaller “Express” limited-service locations.
The menu showcases award-winning, authentic Italian recipes, including Spallacci’s original thin crust, New York-style, and deep-dish pizzas, handcrafted pastas, hot hoagies, and buffet options. The railroad-depot décor, full-service bars, and casual family-friendly ambiance set Broadway apart in the competitive pizza landscape.
Initial investment
The initial investment required for a Broadway franchise is
$860,000 - $1,355,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$30,000
Leasehold Improvements
$400,000 - $600,000
Restaurant Lease Payments - 3 Months
$30,000 - $75,000
Wages, travel & living expenses
$7,500 - $15,000
Furniture, Fixtures and Equipment
$450,000 - $600,000
Architectural and Engineering Fees
$15,000 - $50,000
Sign
$20,000 - $45,000
Employee Salaries - 3 Months
$50,000 - $120,000
Initial Food and Beverage Inventories
$20,000 - $30,000
Liquor License Costs
$500 - $12,500
Insurance - 3 Months
$2,500 - $6,000
Additional Funds - 3 Months
$7,500 - $25,000
Total
$860,000 - $1,354,500
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Type of Expenditure
Amount
Franchise Fee
$30,000
Leasehold Improvements
$400,000 - $600,000
Restaurant Lease Payments - 3 Months
$30,000 - $75,000
Wages, travel & living expenses
$7,500 - $15,000
Furniture, Fixtures and Equipment
$450,000 - $600,000
Architectural and Engineering Fees
$15,000 - $50,000
Sign
$20,000 - $45,000
Employee Salaries - 3 Months
$50,000 - $120,000
Initial Food and Beverage Inventories
$20,000 - $30,000
Liquor License Costs
$500 - $12,500
Insurance - 3 Months
$2,500 - $6,000
Additional Funds - 3 Months
$7,500 - $25,000
Total
$860,000 - $1,354,500
Franchise Disclosure Document
Below is Broadway's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Broadway had 12 total units in 2025, of which 12 were franchised-owned and 0 company-owned.
The Broadway franchise offers a structured training program designed to prepare franchisees for successfully operating their business. The training is delivered both at the franchisor's headquarters and on-site at the franchise location.
Initial Training Program: This program consists of two to four days of classroom and on-the-job instruction at the franchisor’s headquarters in San Diego, California. It covers essential business operations, marketing strategies, and service procedures specific to Broadway franchise locations.
On-Site Training: The franchisor also provides two days of training at the franchisee’s location. This hands-on component takes place either immediately before or shortly after the location opens and helps ensure that staff are trained on operations, equipment, and customer service standards.
Ongoing Support and Refresher Training: Franchisees may also receive additional training sessions periodically or upon request. These may be conducted at the franchisor’s discretion to update franchisees on new systems, services, or operational changes.
Territory Protection
The Broadway franchise provides limited territory protection to its franchisees. Each franchise agreement typically grants a designated territory, within which the franchisor agrees not to establish or operate another Broadway location.
This protected area is defined in the Franchise Agreement and depends on local market conditions and population density. However, the protection does not apply to all channels of distribution.
The franchisor reserves the right to sell products or services through other means, such as online sales, national accounts, or other non-traditional outlets, even within the protected territory. Franchisees should carefully review the Franchise Agreement to understand the scope and limitations of their exclusive rights.
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