Ledo Pizza specializes in square pizzas with a flaky crust and a variety of toppings, offering a unique and delicious dining experience for pizza lovers.
KEY FRANCHISE STATS
Franchisees
?
113
+
9%
9%
Franchise fee
?
$30,000
Investment
?
$206,000 - $673,000
Revenue (AUV)
?
Undisclosed
$1,193,000
+
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Ledo Pizza is a well-established American pizza chain that first opened its doors in 1955 in Adelphi, Maryland. Founded by Robert Beall and Thomas Marcos, the brand steadily expanded its footprint and today operates out of its headquarters in Annapolis, Maryland.
The company took its first step into franchising in 1979, awarding its inaugural franchise location to the Fireside Restaurant in Berwyn Heights, Maryland.
Ledo Pizza has carved out a distinctive niche in the pizza market with its signature rectangular pizzas, known for their thin, crispy crust, sweet tomato sauce, and smoked provolone cheese. This unique combination has helped the brand build a dedicated following and stand out in a highly competitive industry.
Initial investment
The initial investment required for a Ledo Pizza franchise is
$206,000 - $673,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Advance Advertising and Promotion Costs
$250 to $1,000
Equipment and Supplies
$75,000 to $225,000
Opening Inventory
$5,000 to $13,000
First Month's Rent
$3,000 to $15,000
Signs
$500 to $7,500
Additional Funds - 3 months
$10,000 to $25,000
Lease Deposits
$3,000 to $15,000
Leasehold Improvements
$70,000 to $300,000
Miscellaneous Start-Up Costs
$5,000 to $15,000
Utility Deposits
$500 to $6,000
Impact Fees and Permits
$1,000 to $10,000
Insurance
$3,000 to $10,000
Total
$206,250 to $672,500
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Advance Advertising and Promotion Costs
$250 to $1,000
Equipment and Supplies
$75,000 to $225,000
Opening Inventory
$5,000 to $13,000
First Month's Rent
$3,000 to $15,000
Signs
$500 to $7,500
Additional Funds - 3 months
$10,000 to $25,000
Lease Deposits
$3,000 to $15,000
Leasehold Improvements
$70,000 to $300,000
Miscellaneous Start-Up Costs
$5,000 to $15,000
Utility Deposits
$500 to $6,000
Impact Fees and Permits
$1,000 to $10,000
Insurance
$3,000 to $10,000
Total
$206,250 to $672,500
Franchise Disclosure Document
Below is Ledo Pizza's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Ledo Pizza had 113 total units in 2023, of which 113 were franchised-owned and 0 company-owned.
Ledo Pizza provides a comprehensive set of training programs to its franchisees to ensure they are well-prepared to operate their stores:
Initial Training Program: Ledo Pizza requires franchisees and their designated managers to complete an initial training program consisting of both classroom and on-the-job instruction. This includes specific training across various restaurant operations like counter service, food preparation (grill, topping, pulling, rolling), and administrative topics such as sanitation, hiring employees, and financial management.
Business and Food Service Courses: Franchisees and managers may also be required to complete additional food service and business courses prescribed by Ledo Pizza. These courses may be provided by governmental agencies, third-party organizations, or Ledo Pizza itself.
On-Site Opening and Start-Up Assistance: Following the store opening, Ledo Pizza provides at least one week of on-site assistance to help with opening procedures and start-up training. This support is aimed at ensuring smooth operations from day one.
Territory Protection
Ledo Pizza offers its franchisees a form of territory protection by granting an exclusive territory around the franchised store. The franchisor agrees not to operate or license another Ledo Pizza restaurant within the franchisee’s Exclusive Territory without the franchisee’s written consent.
This protection ensures that while the Franchise Agreement remains effective, the territory boundaries cannot be altered without the franchisee's approval. However, the territory protection is not absolute.
Ledo Pizza reserves the right to engage in alternative sales activities within a franchisee’s territory, such as licensing wholesale or retail food distributors and selling pre-packaged products through grocery or convenience stores.
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