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Ledo Pizza Franchise FDD, Costs & Fees (2025)

Ledo Pizza specializes in square pizzas with a flaky crust and a variety of toppings, offering a unique and delicious dining experience for pizza lovers.

KEY FRANCHISE STATS

Franchisees

?

113
+
9%
9%
Franchise fee

?

$30,000
Investment

?

$206,000 - $673,000
Revenue (AUV)

?

Undisclosed

$1,193,000

+
#REF!
#REF!

Ledo Pizza is a well-established American pizza chain that first opened its doors in 1955 in Adelphi, Maryland. Founded by Robert Beall and Thomas Marcos, the brand steadily expanded its footprint and today operates out of its headquarters in Annapolis, Maryland.

The company took its first step into franchising in 1979, awarding its inaugural franchise location to the Fireside Restaurant in Berwyn Heights, Maryland.

Ledo Pizza has carved out a distinctive niche in the pizza market with its signature rectangular pizzas, known for their thin, crispy crust, sweet tomato sauce, and smoked provolone cheese. This unique combination has helped the brand build a dedicated following and stand out in a highly competitive industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Advance Advertising and Promotion Costs $250 to $1,000
Equipment and Supplies $75,000 to $225,000
Opening Inventory $5,000 to $13,000
First Month's Rent $3,000 to $15,000
Signs $500 to $7,500
Additional Funds - 3 months $10,000 to $25,000
Lease Deposits $3,000 to $15,000
Leasehold Improvements $70,000 to $300,000
Miscellaneous Start-Up Costs $5,000 to $15,000
Utility Deposits $500 to $6,000
Impact Fees and Permits $1,000 to $10,000
Insurance $3,000 to $10,000
Total $206,250 to $672,500

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Type of Expenditure Amount
Initial Franchise Fee $30,000
Advance Advertising and Promotion Costs $250 to $1,000
Equipment and Supplies $75,000 to $225,000
Opening Inventory $5,000 to $13,000
First Month's Rent $3,000 to $15,000
Signs $500 to $7,500
Additional Funds - 3 months $10,000 to $25,000
Lease Deposits $3,000 to $15,000
Leasehold Improvements $70,000 to $300,000
Miscellaneous Start-Up Costs $5,000 to $15,000
Utility Deposits $500 to $6,000
Impact Fees and Permits $1,000 to $10,000
Insurance $3,000 to $10,000
Total $206,250 to $672,500

Franchise Disclosure Document

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Number of units

Training

Ledo Pizza provides a comprehensive set of training programs to its franchisees to ensure they are well-prepared to operate their stores:

  1. Initial Training Program: Ledo Pizza requires franchisees and their designated managers to complete an initial training program consisting of both classroom and on-the-job instruction. This includes specific training across various restaurant operations like counter service, food preparation (grill, topping, pulling, rolling), and administrative topics such as sanitation, hiring employees, and financial management.
  2. Business and Food Service Courses: Franchisees and managers may also be required to complete additional food service and business courses prescribed by Ledo Pizza. These courses may be provided by governmental agencies, third-party organizations, or Ledo Pizza itself.
  3. On-Site Opening and Start-Up Assistance: Following the store opening, Ledo Pizza provides at least one week of on-site assistance to help with opening procedures and start-up training. This support is aimed at ensuring smooth operations from day one.

Territory Protection

Ledo Pizza offers its franchisees a form of territory protection by granting an exclusive territory around the franchised store. The franchisor agrees not to operate or license another Ledo Pizza restaurant within the franchisee’s Exclusive Territory without the franchisee’s written consent.

This protection ensures that while the Franchise Agreement remains effective, the territory boundaries cannot be altered without the franchisee's approval. However, the territory protection is not absolute.

Ledo Pizza reserves the right to engage in alternative sales activities within a franchisee’s territory, such as licensing wholesale or retail food distributors and selling pre-packaged products through grocery or convenience stores.

Competitors

Below are some of

Ledo Pizza

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

113

New
+
9%
9%

$30,000

$206,000

$673,000

n.a.

$1,193,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Happy's Pizza

Happy's Pizza is a multi-location restaurant franchise offering pizza, barbecued ribs, chicken, seafood, and more, serving value-focused families and neighborhood crowds, and known for its extensive comfort-food menu, generous portions, delivery-friendly model, and upbeat, community-rooted Detroit brand origin story.

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000

Street Pizza

Street Pizza is a lively pizza restaurant franchise offering bottomless sourdough pizzas, wings, and cocktails, serving social diners, groups, and party-goers, and known for its “pizza without rules” attitude, vibrant music, arcade-style fun, and a casual, high-energy dining experience.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,804,000 - $3,303,000

Cascadia Pizza Co.

Cascadia Pizza Co. is a pizza catering brand offering wood-fired Neapolitan-style pizzas from food trucks, trailers, and taprooms, serving private events and neighborhood guests, and known for mobile ovens, handcrafted dough, and Pacific Northwest-inspired toppings.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000

Chanticlear Pizza

Chanticlear Pizza is a pizza restaurant franchise offering multiple crust styles, specialty pizzas, and related items, serving neighborhood diners in the Twin Cities region, and known for decades of local heritage, thin-crust favorites, delivery convenience, and community-focused operations.

Franchisees

?

10
+
-9%
-9%
Investment

?

$247,000 - $326,000

Bellacino's

Bellacino's is a fast-casual restaurant franchise offering pizza, grinders, and related menu items, serving families, workers, and students, and known for dough and bread made from scratch daily, oven-baked sandwiches, and a comfortable neighborhood dining experience.

Franchisees

?

46
+
-2%
-2%
Investment

?

$311,000 - $477,000

Krave It

Krave It is a fast-casual franchise offering gourmet wraps, bowls and specialty sandwiches in NYC style, serving value- and quality-seeking diners, and known for growth-oriented franchise support and evolving restaurant model.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$201,000 - $408,000

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