Beerhead Bar & Eatery: Redefining Craft Beer and Dining Experiences

Beerhead Bar & Eatery offers a unique fusion of craft beer culture and vibrant dining. Established in 2012 in Cleveland, Ohio, the brand has grown steadily, now featuring locations across states like Ohio, Michigan, New York, and Texas.

With its headquarters based in West Palm Beach, Florida, Beerhead Bar & Eatery launched its franchising program in 2015, enabling entrepreneurs to open their own venues under its proven business model.

The franchise is known for its impressive lineup of more than 500 craft beers, paired with a carefully curated menu of gourmet food offerings.

By delivering an unmatched selection of beers and a relaxed, authentic environment, Beerhead Bar & Eatery appeals to dedicated beer enthusiasts and casual guests alike, distinguishing itself in the competitive bar and restaurant market.

Training

Beerhead Bar & Eatery provides a structured training program to prepare franchisees for successful operation.

1. Initial Training Program: The franchisor offers mandatory initial training for the managing owner and a designated general manager at their training facility, an operating location, or online. This program covers all essential aspects of operating a Beerhead Bar & Eatery and must be completed satisfactorily before opening.
2. On-Site Opening Support: Beerhead Bar & Eatery provides at least five business days of on-site training and assistance at the franchisee’s location around the time of opening, ensuring proper setup and operational readiness.
3. Ongoing Training and Refresher Courses: Franchisees and key employees are required to attend periodic ongoing training sessions or refresher courses, either online or in-person, which may cover updates in operations, marketing, and management.
4. Optional Additional Training: Franchisees may request additional training beyond the required programs. These sessions are provided based on availability and are subject to additional fees.

Territory Protection

Beerhead Bar & Eatery offers franchisees a defined territory, but it does not provide absolute territorial exclusivity. While the franchisor grants each franchise a designated area to operate, it retains the right to implement marketing and advertising campaigns that may extend beyond individual territories, including national and regional promotions.

This means franchisees may see cross-territory advertising but are expected to focus operations within their assigned region. Additionally, Beerhead Bar & Eatery may establish cooperative advertising programs that involve multiple franchisees within a specific geographic advertising area.

Franchisees are required to participate in these programs, contributing a set percentage of gross sales, which ensures unified marketing efforts across neighboring locations. Although the franchisor commits to supporting franchisees' local marketing, it maintains overarching control over advertising strategies and content to ensure brand consistency system-wide.