Alset Auto Franchise FDD, Costs & Fees (2025)

Alset Auto is an automotive repair and maintenance franchise, focusing on efficient, safe, and reliable vehicle performance solutions.

Alset Auto, established in 2018 and based in Portland, Oregon, is a pioneering franchise in the realm of electric vehicle (EV) charging infrastructure. By 2019, Alset Auto had expanded into franchising, giving entrepreneurs the chance to join a brand dedicated to promoting sustainable and eco-friendly transportation solutions.

The franchise is distinguished by its strong commitment to sustainability and its specialized focus on serving Tesla owners and enthusiasts.

The mission of Alset Auto extends beyond just providing charging infrastructure; it aims to support the expanding community of electric vehicle users, particularly those who own and are passionate about Tesla vehicles. 

By delivering convenient and accessible charging solutions tailored to their specific needs, Alset Auto significantly contributes to the wider adoption of electric vehicles, fostering a cleaner and more environmentally conscious future in the automotive industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Your Training Expenses $2,000 - $3,000
Premises Deposit $6,000 - $9,500
Utilities Deposits $0 - $500
Leasehold Improvements, Construction and/or Remodeling $3,000 - $20,000
Furniture & Fixtures $2,000 - $5,000
Exterior Signage $1,000 - $3,000
Vehicle $0 - $15,000
Business Licenses and Permits $500 - $1,000
Computer Systems $2,244 - $2,994
Initial Inventory to Begin Operating $5,000 - $10,000
Equipment $1,000 - $2,500
Office Equipment and Supplies $500 - $1,000
Professional Fees $1,000 - $3,000
Grand Opening Advertising Fee $2,000
Supplemental Grand Opening Advertising Expenditures $3,000 - $5,000
Local Advertising $4,500
Marketing Platform Setup Fee $5,000
Insurance $1,500 - $3,000
Operating Expenses / Additional Funds – 3 months $17,500 - $38,000
TOTAL $102,744 - $178,994

Franchise Disclosure Document

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Training 

Alset Auto provides an extensive range of training programs for its franchisees, as detailed in their Franchise Disclosure Document (FDD):

Initial Management Training Program: This essential training takes place at Alset Auto's headquarters or an affiliated outlet and is required before the franchise can open. It accommodates up to three individuals from the franchisee's team, with the franchisee responsible for all related expenses.

Additional Training: Alset Auto may offer both mandatory and optional additional training sessions, including ongoing training and annual meetings. Franchisees are responsible for any costs associated with these programs.

On-Site Remedial Training: Available upon request or as deemed necessary by the franchisor, this includes on-site training and support at the franchise location, with the franchisee covering the associated costs.

Counseling and Assistance: The franchisor provides consultation and support in various operational areas, typically at no charge, unless on-site assistance is required.

Employee Training Standards: Franchisees must employ individuals trained to the franchisor's standards to ensure the maintenance of brand reputation and operational excellence.

Territory Protection

Franchisees are assigned a specific territory for their operations; however, this territory is not exclusive. Franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels managed by the franchisor.

Additionally, the franchisor retains the right to offer products and services through alternative channels within the franchisee's designated territory.

The rights to the territory are dependent on meeting certain performance standards, and failure to comply with these standards could result in the loss of exclusivity or a reduction of the assigned territory.

Number of units

2025
Franchised units

2

12

10

Company-owned units

2

2

2

Total units

4

14

12

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