
Founded in 1918 by Walter L. Jacobs in Chicago, Illinois, Hertz has evolved into a global leader in the car rental industry. The company is currently headquartered in Estero, Florida.
Hertz began franchising in 1925, expanding its reach both domestically and internationally.
Hertz offers a diverse range of vehicles and services, including the Hertz Gold Plus Rewards® program, NeverLost® onboard navigation systems, and specialty vehicle collections such as the Prestige, Fun, and Green Collections. These innovations set Hertz apart from competitors by enhancing customer convenience and choice.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Hertz provides various types of training programs to support franchisees in operating their businesses effectively. The key programs include:
Hertz does not provide exclusive territory protection to its franchisees. Franchisees are granted a non-exclusive geographical territory that is identified in their franchise agreement.
This means that franchisees may face competition from other franchisees, outlets operated by the franchisor, or even other distribution channels under the Hertz brand within their designated territory.
While Hertz retains the right to operate or authorize operations within any territory, the franchisor agrees not to establish another franchised business in the same specific geographical location as an existing franchise, provided the franchisee complies with their agreement.
However, franchisees may still need to compete with Hertz’s affiliate brands or other channels, ensuring no absolute territorial exclusivity.
Below are some of
HERTZ
key competitors in the
Other Automotive
sector.

400
$25,000
$879,000
$15,874,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

Rivali Paint Protection is an automotive-appearance franchise offering paint protection film, ceramic coatings, and window tinting, serving car enthusiasts and dealerships, and known for meticulous installations, premium materials, and clean studios that position services as long-term investments in vehicle appearance.
?
?

NextCar is a vehicle rental franchise offering neighborhood and airport car rentals, leasing, and related mobility services, serving travelers and corporate accounts, and known for flexible franchise support, robust reservation systems, and affiliation with the NP Franchise Group network.
?
?

Auto Appraisal Network is an automotive services franchise offering certified vehicle appraisal reports, serving classic car owners, insurers, lenders, and legal professionals, and known for low-overhead home-based operations, nationwide brand recognition, and expert evaluations across classic, custom, and late-model vehicles.
?
?

Velofix is a mobile bicycle repair and service franchise offering on-site maintenance, parts and rental fleets, serving cyclists and active customers, and known for low overhead, mobile flexibility and a franchise-ready support system.
?
?

Thrifty Car Rental is a vehicle-rental franchise offering airport and local car hire services, serving business and leisure travellers, and known for recognizable brand strength, broad global presence and scalable fleet-management business model.
?
?

RimTyme Custom Wheels & Tires is an automotive retail franchise offering custom wheels, tires, and rent-to-own payment plans, serving vehicle enthusiasts seeking upgrades, and known for same-day installations, flexible financing and a targeted niche market.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.