HERTZ Franchise FDD, Costs & Fees (2025)

Hertz is a car rental franchise offering a wide selection of rental vehicles and services for business and leisure travelers, known for its reliability and customer service.

Founded in 1918 by Walter L. Jacobs in Chicago, Illinois, Hertz has evolved into a global leader in the car rental industry. The company is currently headquartered in Estero, Florida.

Hertz began franchising in 1925, expanding its reach both domestically and internationally.

Hertz offers a diverse range of vehicles and services, including the Hertz Gold Plus Rewards® program, NeverLost® onboard navigation systems, and specialty vehicle collections such as the Prestige, Fun, and Green Collections. These innovations set Hertz apart from competitors by enhancing customer convenience and choice.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000 to $125,000
Training Expenses $3,000
Passenger Cars $750,000 to $15,000,000
Courtesy Vehicles $55,000 - $350,000 per location
Equipment and Supplies $5,000 to $25,000
Insurance $5,000 to $45,000
Real Estate & Improvements (see footnote)
Professional Fees $3,000 to $10,000
Computer System, Hardware and Software $11,500 to $250,000
Optional Software $1,500 - $15,000
Business License $100 to $500
Miscellaneous Installation Fees $200 to $500
Additional Funds – 3 months $20,000 to $50,000
Total (excluding Real Estate & Improvements) $879,300 to $15,874,000
Type of Expenditure Amount
Initial Franchise Fee $25,000 to $125,000
Training Expenses $3,000
Passenger Cars $750,000 to $15,000,000
Courtesy Vehicles $55,000 - $350,000 per location
Equipment and Supplies $5,000 to $25,000
Insurance $5,000 to $45,000
Real Estate & Improvements (see footnote)
Professional Fees $3,000 to $10,000
Computer System, Hardware and Software $11,500 to $250,000
Optional Software $1,500 - $15,000
Business License $100 to $500
Miscellaneous Installation Fees $200 to $500
Additional Funds – 3 months $20,000 to $50,000
Total (excluding Real Estate & Improvements) $879,300 to $15,874,000

Franchise Disclosure Document

Competitors

Below are some of

HERTZ

key competitors in the

Other Automotive

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
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400

New
+
3%
3%

$25,000

$879,000

$15,874,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Hertz provides various types of training programs to support franchisees in operating their businesses effectively. The key programs include:

  1. Initial Training Program: This mandatory program is conducted prior to the opening of the franchise. It covers essential topics such as pre-opening procedures, fleet programs, privacy policy, and facility guidelines. It also includes marketing, revenue management, and daily operating procedures. Training is held at the franchisor’s headquarters or other designated locations and consists of classroom instruction and on-the-job training.
  2. Remedial Training: This program is designed to improve the franchisee's operations if deemed necessary. It focuses on enhancing specific areas of business performance and must be completed to the franchisor’s satisfaction.
  3. Employee Training Program: Franchisees are required to implement training programs for their employees to ensure they operate the business in compliance with Hertz's standards and procedures.

Territory Protection

Hertz does not provide exclusive territory protection to its franchisees. Franchisees are granted a non-exclusive geographical territory that is identified in their franchise agreement.

This means that franchisees may face competition from other franchisees, outlets operated by the franchisor, or even other distribution channels under the Hertz brand within their designated territory.

While Hertz retains the right to operate or authorize operations within any territory, the franchisor agrees not to establish another franchised business in the same specific geographical location as an existing franchise, provided the franchisee complies with their agreement.

However, franchisees may still need to compete with Hertz’s affiliate brands or other channels, ensuring no absolute territorial exclusivity.

Competitors

Dollar Rent A Car

Dollar Rent A Car is a car rental franchise offering affordable vehicle rental services to both leisure and business travelers. Franchisees benefit from a recognized brand and a business model designed for operational efficiency.

Franchisees

?

68
+
10%
10%
Investment

?

$879,000 - $15,874,000

Budget Rent A Car

Budget Rent A Car offers affordable car rental services, providing a wide selection of vehicles and convenient rental options for travelers and locals alike.

Franchisees

?

174
+
-8%
-8%
Investment

?

$626,000 - $1,588,000

Ziebart

Automotive detailing and protection franchise providing services such as car detailing, rust protection, and window tinting, helping customers maintain and protect their vehicles.

Franchisees

?

85
+
-1%
-1%
Investment

?

$450,000 - $924,000

U-Save Car and Truck Rental

U-Save Car and Truck Rental offers affordable car and truck rental services, providing transportation solutions for individuals and businesses.

Franchisees

?

71
+
0%
0%
Investment

?

$165,000 - $1,520,000

Turbo Tint

Turbo Tint specializes in automotive window tinting services, offering quick and professional installations with a focus on quality and customer satisfaction.

Franchisees

?

17
+
42%
42%
Investment

?

$296,000 - $415,000

TravelCenters of America

TravelCenters of America provides a range of services for travelers, including fuel, food, and convenience items, ensuring a comfortable and convenient travel experience.

Franchisees

?

14
+
17%
17%
Investment

?

$7,423,000 - $49,717,000