Hertz is a car rental franchise offering a wide selection of rental vehicles and services for business and leisure travelers, known for its reliability and customer service.
KEY FRANCHISE STATS
Franchisees
?
400
+
3%
3%
Franchise fee
?
$25,000
Investment
?
$879,000 - $15,874,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Founded in 1918 by Walter L. Jacobs in Chicago, Illinois,Hertzhas evolved into a global leader in the car rental industry. The company is currently headquartered in Estero, Florida.
Hertz began franchising in 1925, expanding its reach both domestically and internationally.
Hertz offers a diverse range of vehicles and services, including the Hertz Gold Plus Rewards® program, NeverLost® onboard navigation systems, and specialty vehicle collections such as the Prestige, Fun, and Green Collections. These innovations set Hertz apart from competitors by enhancing customer convenience and choice.
Initial investment
The initial investment required for a HERTZ franchise is $879,000 - $15,874,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000 to $125,000
Training Expenses
$3,000
Passenger Cars
$750,000 to $15,000,000
Courtesy Vehicles
$55,000 - $350,000 per location
Equipment and Supplies
$5,000 to $25,000
Insurance
$5,000 to $45,000
Real Estate & Improvements
(see footnote)
Professional Fees
$3,000 to $10,000
Computer System, Hardware and Software
$11,500 to $250,000
Optional Software
$1,500 - $15,000
Business License
$100 to $500
Miscellaneous Installation Fees
$200 to $500
Additional Funds – 3 months
$20,000 to $50,000
Total (excluding Real Estate & Improvements)
$879,300 to $15,874,000
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000 to $125,000
Training Expenses
$3,000
Passenger Cars
$750,000 to $15,000,000
Courtesy Vehicles
$55,000 - $350,000 per location
Equipment and Supplies
$5,000 to $25,000
Insurance
$5,000 to $45,000
Real Estate & Improvements
(see footnote)
Professional Fees
$3,000 to $10,000
Computer System, Hardware and Software
$11,500 to $250,000
Optional Software
$1,500 - $15,000
Business License
$100 to $500
Miscellaneous Installation Fees
$200 to $500
Additional Funds – 3 months
$20,000 to $50,000
Total (excluding Real Estate & Improvements)
$879,300 to $15,874,000
Franchise Disclosure Document
Below is HERTZ's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
HERTZ had 3485 total units in 2025, of which 400 were franchised-owned and 3085 company-owned.
Hertz provides various types of training programs to support franchisees in operating their businesses effectively. The key programs include:
Initial Training Program: This mandatory program is conducted prior to the opening of the franchise. It covers essential topics such as pre-opening procedures, fleet programs, privacy policy, and facility guidelines. It also includes marketing, revenue management, and daily operating procedures. Training is held at the franchisor’s headquarters or other designated locations and consists of classroom instruction and on-the-job training.
Remedial Training: This program is designed to improve the franchisee's operations if deemed necessary. It focuses on enhancing specific areas of business performance and must be completed to the franchisor’s satisfaction.
Employee Training Program: Franchisees are required to implement training programs for their employees to ensure they operate the business in compliance with Hertz's standards and procedures.
Territory Protection
Hertz does not provide exclusive territory protection to its franchisees. Franchisees are granted a non-exclusive geographical territory that is identified in their franchise agreement.
This means that franchisees may face competition from other franchisees, outlets operated by the franchisor, or even other distribution channels under the Hertz brand within their designated territory.
While Hertz retains the right to operate or authorize operations within any territory, the franchisor agrees not to establish another franchised business in the same specific geographical location as an existing franchise, provided the franchisee complies with their agreement.
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