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Founded in 1998, Priceless Car & Truck Rental was created to offer affordable, high-quality rental vehicles through a network of locally owned and operated locations throughout the United States.
As part of the NP Franchise Group—an organization with more than four decades of expertise in vehicle rental franchising—Priceless has earned recognition for its outstanding customer care and competitive pricing.
Based in Laurel, Maryland, the company offers a wide variety of vehicles to suit all types of travelers. From compact cars and luxury sedans to minivans, SUVs, cargo vans, and trucks, customers can rent by the hour, day, week, or month—making it easy to find a flexible solution that fits their needs.
This broad selection, paired with a focus on friendly, personalized service, helps Priceless stand out in a crowded marketplace. The brand’s commitment to meeting the unique needs of each customer is central to its success and continues to drive its growth.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Priceless provides comprehensive training programs to ensure that franchisees are well-prepared to operate a Priceless Vehicle Rental Business. The training offered by the franchisor includes the following:
Priceless offers territory protection only for certain franchise types. Franchisees with a Six-Mile Primary Service Area or an Airport Franchise receive exclusive rights to operate within their defined territory, as long as they comply with the agreement.
Single Point Franchises receive no territorial protection. The franchisor may open or authorize other Priceless or non-Priceless businesses nearby, even within the same area.
Below are some of
Priceless Car & Truck Rental
key competitors in the
Other Automotive
sector.

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Rivali Paint Protection is an automotive-appearance franchise offering paint protection film, ceramic coatings, and window tinting, serving car enthusiasts and dealerships, and known for meticulous installations, premium materials, and clean studios that position services as long-term investments in vehicle appearance.
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NextCar is a vehicle rental franchise offering neighborhood and airport car rentals, leasing, and related mobility services, serving travelers and corporate accounts, and known for flexible franchise support, robust reservation systems, and affiliation with the NP Franchise Group network.
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Auto Appraisal Network is an automotive services franchise offering certified vehicle appraisal reports, serving classic car owners, insurers, lenders, and legal professionals, and known for low-overhead home-based operations, nationwide brand recognition, and expert evaluations across classic, custom, and late-model vehicles.
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Velofix is a mobile bicycle repair and service franchise offering on-site maintenance, parts and rental fleets, serving cyclists and active customers, and known for low overhead, mobile flexibility and a franchise-ready support system.
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Thrifty Car Rental is a vehicle-rental franchise offering airport and local car hire services, serving business and leisure travellers, and known for recognizable brand strength, broad global presence and scalable fleet-management business model.
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RimTyme Custom Wheels & Tires is an automotive retail franchise offering custom wheels, tires, and rent-to-own payment plans, serving vehicle enthusiasts seeking upgrades, and known for same-day installations, flexible financing and a targeted niche market.
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