Priceless Car & Truck Rental Franchise FDD, Costs & Fees (2026)

Priceless Car & Truck Rental offers affordable car and truck rental services, providing transportation solutions for individuals and businesses.

KEY FRANCHISE STATS

Franchisees

-3%

Franchise fee

$25,000

Investment

$214,000 - $1,826,000

Revenue (AUV)

#REF!

Founded in 1998, Priceless Car & Truck Rental was created to offer affordable, high-quality rental vehicles through a network of locally owned and operated locations throughout the United States.

As part of the NP Franchise Group—an organization with more than four decades of expertise in vehicle rental franchising—Priceless has earned recognition for its outstanding customer care and competitive pricing.

Based in Laurel, Maryland, the company offers a wide variety of vehicles to suit all types of travelers. From compact cars and luxury sedans to minivans, SUVs, cargo vans, and trucks, customers can rent by the hour, day, week, or month—making it easy to find a flexible solution that fits their needs.

This broad selection, paired with a focus on friendly, personalized service, helps Priceless stand out in a crowded marketplace. The brand’s commitment to meeting the unique needs of each customer is central to its success and continues to drive its growth.

Initial investment

The initial investment required for a Priceless Car & Truck Rental franchise is $214,000 - $1,826,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial franchise fee	$25,000 - $125,000
Initial Reservations Deposit	$500 - $25,000
Initial Customer Service Deposit	$500 - $2,000
Real Estate	$6,000 - $24,000
Leasehold Improvements	$2,000 - $12,000
Equipment, Fixtures, Furniture and Signs	$2,000 - $20,000
Rental vehicles	$150,000 - $1,500,000
Training and Travel Expenses	$1,500 - $5,000
Computer Hardware	$3,500 - $15,000
Computer Software	$754.50 - $7,983
Additional Onsite Computer Software Training	$0 - $3,500
Opening Advertising, Deposits, and Miscellaneous Costs	$2,500 - $5,000
Vehicle Insurance	$5,000 - $37,000
Additional Funds - 3 months operating capital	$15,000 - $45,000
TOTAL ESTIMATED INITIAL INVESTMENT	$214,255 - $1,826,483

Type of Expenditure	Amount
Initial franchise fee	$25,000 - $125,000
Initial Reservations Deposit	$500 - $25,000
Initial Customer Service Deposit	$500 - $2,000
Real Estate	$6,000 - $24,000
Leasehold Improvements	$2,000 - $12,000
Equipment, Fixtures, Furniture and Signs	$2,000 - $20,000
Rental vehicles	$150,000 - $1,500,000
Training and Travel Expenses	$1,500 - $5,000
Computer Hardware	$3,500 - $15,000
Computer Software	$754.50 - $7,983
Additional Onsite Computer Software Training	$0 - $3,500
Opening Advertising, Deposits, and Miscellaneous Costs	$2,500 - $5,000
Vehicle Insurance	$5,000 - $37,000
Additional Funds - 3 months operating capital	$15,000 - $45,000
TOTAL ESTIMATED INITIAL INVESTMENT	$214,255 - $1,826,483

Franchise Disclosure Document

Below is Priceless Car & Truck Rental's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Priceless Car & Truck Rental had 37 total units in 2025, of which 37 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Priceless Car & Truck Rental

key competitors in the

Other Automotive

sector.

Franchise

Upgrade

New

-3%

4.00%

$214,000

$1,826,000

n.a.

HERTZ

Over $500K

400

New

6% - 9%

$879,000

$15,874,000

n.a.

Driverseat

$50K - $100K

New

200%

$350 USD per month per Vehicle

$53,000

$89,000

n.a.

Dollar Rent A Car

Over $500K

New

10%

6% - 9%

$879,000

$15,874,000

n.a.

stayfull

$100K - $200K

New

6% of Gross Profit

$122,000

$226,000

n.a.

HHO Carbon Clean Systems

$100K - $200K

New

40%

6% - 8%

$108,000

$185,000

n.a.

4EverCharge

$100K - $200K

New

n.a.

7.00%

$103,000

$623,000

n.a.

Training

Priceless provides comprehensive training programs to ensure that franchisees are well-prepared to operate a Priceless Vehicle Rental Business. The training offered by the franchisor includes the following:

Initial Operations Training: This program must be completed by the franchisee and/or their General Manager before the business opens. It focuses on the company’s philosophy, System standards, and operational essentials. The training typically lasts 4 to 5 days and is held at the Franchisee Service Center in Laurel, Maryland, or optionally at a regional site. Instructional materials include the Operating Manual, rental agreements, operational reports, and other business documents.
On-the-Job Training: After completing Initial Operations Training, franchisees or their managers may receive hands-on training at a company store. This optional program varies in content based on daily operational issues and includes no additional training fee, although participants must cover their travel and living expenses.
Additional and Refresher Training: Priceless periodically offers further training through regional and national meetings, online classes, webinars, and live sessions. These may carry reasonable fees, and franchisees will be informed in advance of any costs.
Rental Car Online University (RCOLU): This resource offers 100 to 300 courses, including online and live formats, covering Rental Counter Practices, Business Management, Communication, Technical Skills, and Employment Practices. Enrollment is flexible and discretionary for franchisees and their employees. A general $25 monthly fee applies, but individual course fees are waived.

Territory Protection

Priceless offers territory protection only for certain franchise types. Franchisees with a Six-Mile Primary Service Area or an Airport Franchise receive exclusive rights to operate within their defined territory, as long as they comply with the agreement.

Single Point Franchises receive no territorial protection. The franchisor may open or authorize other Priceless or non-Priceless businesses nearby, even within the same area.