Founded in 2001 by Tom Morris in Atlanta, Georgia, Alloy Wheel Repair Specialists (AWRS) has grown into the world's largest full-service alloy wheel repair and replacement company.
Headquartered in Peachtree Corners, Georgia, the franchise began offering franchising opportunities in 2003 and has since expanded its footprint to 47 U.S. states and over 17 countries, with more than 150 franchise units and 12 company-owned locations.
AWRS specializes in cosmetic restoration and structural repair of alloy wheels, providing a range of services that include wheel refinishing, straightening, remanufacturing, and custom coloring.
In addition to these services, the company offers OEM wheel replacements, serving a wide variety of customers such as retail clients, auto dealerships, collision centers, tire retailers, and insurance companies.
What truly sets AWRS apart is its innovative Mobile Reconditioning Facility (MRF), a fully equipped, climate-controlled workshop on wheels. This allows technicians to deliver high-quality repairs on-site, reducing vehicle downtime and enhancing customer convenience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Alloy Wheel Repair Specialists offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Alloy Wheel Repair Specialists Large Market Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Alloy Wheel Repair Specialists offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Alloy Wheel Repair Specialists Large Market Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Alloy Wheel Franchise, LLC provides a comprehensive training program designed to prepare franchisees thoroughly for business operations. The training includes the following key programs:
Alloy Wheel Franchise, LLC grants franchisees a protected territory defined within 90 days of signing the agreement. This territory ensures no other franchisee can operate the same business within the designated area, providing exclusive local market access.
However, the franchisor retains rights to advertise nationally and secure regional accounts, which franchisees can service but must share the broader market. Fixed-location sites must be approved and located within the territory, while mobile operations can be based from home or office, offering flexibility within the protected area.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Alloy Wheel Repair Specialists
key competitors in the
Auto Repair
sector.
78
$40,000
$99,000
$639,000
n.a.
$288,000
$xxx,xxx
96.6%
n.a.
n.a.
n.a.
Summit Auto Calibration is an automotive-services franchise offering ADAS camera and sensor calibration for modern vehicles, serving body shops, glass installers, and dealerships, and known for mobile and fixed operations, OEM-compliant procedures, and helping collision centers safely return vehicles.
?
?
Black Optix Tint is an automotive styling franchise offering window tinting, paint protection, ceramic coatings, and audio upgrades, serving car owners and enthusiasts, and known for bold branding, multi-service customization packages, and support from United Franchise Group’s wider franchising ecosystem.
?
?
Purrfect Auto Service is an automotive-service franchise offering full repair, maintenance, fast-lube and smog services, serving vehicle owners seeking trustworthy care, and known for ethical operations, returning parts to clients, and consistent franchisee support.
?
?
Brake Masters is an automotive repair franchise providing services including brake repair, oil changes, and general vehicle maintenance. Known for its ASE-certified technicians, the franchise emphasizes customer service and quality workmanship.
?
?
Alloy Wheel Repair Specialists is an automotive franchise offering professional wheel repair and refinishing services, including curb rash removal, color changes, and structural repairs.
?
?
Dentsmart is an automotive service franchise specializing in paintless dent repair, providing fast, cost-effective solutions for hail damage and minor dents.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
