Alloy Wheel Repair Specialists Franchise FDD, Costs & Fees (2026)

Alloy Wheel Repair Specialists is an automotive franchise offering professional wheel repair and refinishing services, including curb rash removal, color changes, and structural repairs.

KEY FRANCHISE STATS

Franchisees

-11%

Franchise fee

$40,000

Investment

$99,000 - $639,000

Revenue (AUV)

$288,000

n.a.

Founded in 2001 by Tom Morris in Atlanta, Georgia, Alloy Wheel Repair Specialists (AWRS) has grown into the world's largest full-service alloy wheel repair and replacement company.

Headquartered in Peachtree Corners, Georgia, the franchise began offering franchising opportunities in 2003 and has since expanded its footprint to 47 U.S. states and over 17 countries, with more than 150 franchise units and 12 company-owned locations.

AWRS specializes in cosmetic restoration and structural repair of alloy wheels, providing a range of services that include wheel refinishing, straightening, remanufacturing, and custom coloring.

In addition to these services, the company offers OEM wheel replacements, serving a wide variety of customers such as retail clients, auto dealerships, collision centers, tire retailers, and insurance companies.

What truly sets AWRS apart is its innovative Mobile Reconditioning Facility (MRF), a fully equipped, climate-controlled workshop on wheels. This allows technicians to deliver high-quality repairs on-site, reducing vehicle downtime and enhancing customer convenience.

Initial investment

The initial investment required for a Alloy Wheel Repair Specialists franchise is $99,000 - $639,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Alloy Wheel Repair Specialists offers 3 types of franchises:

Tier	Lowest Investment	Highest Investment
Mobile – Standard Level	$99,000	$233,500
Mobile – Medium Market	$395,000	$428,500
Mobile – Large Market	$271,000	$638,500

‍

We are summarizing below the main costs associated with opening a Alloy Wheel Repair Specialists Large Market Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$110,000
Travel and Living Expenses While Training	$2,000 - $5,000 estimated
Truck(s)	$0 - $120,000 for three
Mobile Reconditioning Facility (MRF) – Tandem Axle Trailer / Box Truck / Express MRF Van	$105,000 to $240,000 for three (Trailer) $330,000 to $420,000 for three (Box Truck) $270,000 to $360,000 for three (Express MRF Van)
Start-up Kit, Sign and Equipment Package, per MRF	$24,000 to $36,000 for three
Wheel Straightening System, per MRF	$15,000 to $24,000 for three
Insurance	$500 - $4,500
Professional Fees	$2,500 - $5,000
Construction, Deposits, Rent	$0 - $5,000
Computer Software and Hardware	$2,000 to $4,000
Additional Funds, 3 Months	$10,000 - $30,000
Total with Trailers	$271,000 to $578,500 (excluding rent)
Total with Box Trucks	$496,000 to $638,500 (excluding rent)
Total with Express MRF Vans	$436,000 to $578,500 (excluding rent)

‍

Alloy Wheel Repair Specialists offers 3 types of franchises:

Tier	Lowest Investment	Highest Investment
Mobile – Standard Level	$99,000	$233,500
Mobile – Medium Market	$395,000	$428,500
Mobile – Large Market	$271,000	$638,500

‍

We are summarizing below the main costs associated with opening a Alloy Wheel Repair Specialists Large Market Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$110,000
Travel and Living Expenses While Training	$2,000 - $5,000 estimated
Truck(s)	$0 - $120,000 for three
Mobile Reconditioning Facility (MRF) – Tandem Axle Trailer / Box Truck / Express MRF Van	$105,000 to $240,000 for three (Trailer) $330,000 to $420,000 for three (Box Truck) $270,000 to $360,000 for three (Express MRF Van)
Start-up Kit, Sign and Equipment Package, per MRF	$24,000 to $36,000 for three
Wheel Straightening System, per MRF	$15,000 to $24,000 for three
Insurance	$500 - $4,500
Professional Fees	$2,500 - $5,000
Construction, Deposits, Rent	$0 - $5,000
Computer Software and Hardware	$2,000 to $4,000
Additional Funds, 3 Months	$10,000 - $30,000
Total with Trailers	$271,000 to $578,500 (excluding rent)
Total with Box Trucks	$496,000 to $638,500 (excluding rent)
Total with Express MRF Vans	$436,000 to $578,500 (excluding rent)

‍

Franchise Disclosure Document

Below is Alloy Wheel Repair Specialists's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Alloy Wheel Repair Specialists had 90 total units in 2024, of which 78 were franchised-owned and 12 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Alloy Wheel Repair Specialists

key competitors in the

Auto Repair

sector.

Franchise

Upgrade

New

-11%

6.00%

$99,000

$639,000

$288,000

n.a.

Abra Auto Body & Glass

$200K - $500K

New

5.00%

$264,000

$4,569,000

n.a.

Auto-Lab Complete Car Care

$50K - $100K

New

n.a.

6.00%

$61,000

$527,000

$874,000

n.a.

Michelin Commercial Service Network

$100K - $200K

340

New

n.a.

$189,000

$4,253,000

n.a.

Car-X

$200K - $500K

New

-20%

2.5% to 5%

$315,000

$512,000

$778,000

n.a.

SuperGlass Windshield Repair

$25K - $50K

179

New

-1%

6.00%

$38,000

$113,000

n.a.

Meineke Car Care Centers

$200K - $500K

702

New

-1%

3% - 7%

$227,000

$581,000

$915,000

18.6%

Training

Alloy Wheel Franchise, LLC provides a comprehensive training program designed to prepare franchisees thoroughly for business operations. The training includes the following key programs:

Initial Training Program
This two to three-week course is held at the franchisor’s headquarters in Atlanta, Georgia. It covers essential topics such as cosmetic and structural wheel repair, safety procedures, business management, and customer service practices.
Onsite Launch Training
Conducted at the franchisee’s location, this program provides hands-on assistance during the opening phase. It focuses on real-time application of learned skills, including equipment usage, workflow setup, and customer engagement strategies.
Ongoing Training and Support
This program involves periodic refresher training, system updates, and continuous coaching. It ensures that franchisees remain current with operational standards, new services, and any advancements in repair technologies.

Territory Protection

Alloy Wheel Franchise, LLC grants franchisees a protected territory defined within 90 days of signing the agreement. This territory ensures no other franchisee can operate the same business within the designated area, providing exclusive local market access.

However, the franchisor retains rights to advertise nationally and secure regional accounts, which franchisees can service but must share the broader market. Fixed-location sites must be approved and located within the territory, while mobile operations can be based from home or office, offering flexibility within the protected area.