Which Wich Franchise FDD, Costs & Fees (2025)

Fast-casual sandwich franchise allowing guests to customize their sandwiches with a wide selection of ingredients and toppings.

Which Wich is an American fast-casual restaurant chain that has made a mark in the industry with its unique approach to sandwich customization and ordering.

Founded by restaurant entrepreneur Jeff Sinelli in 2003 in Dallas, Texas, where it remains headquartered, Which Wich is celebrated for its easy sandwich ordering system and highly customizable sandwiches.

Since beginning its franchising journey in 2004, Which Wich has become part of the Sinelli Concepts Int'l. Inc. family, continuing to innovate in the culinary world.

The brand's menu is a testament to flavor, offering a diverse selection of sandwiches, salads, cheeses, chips, milkshakes, cookies, spreads, and vegetables. Additionally, Which Wich is known for its commitment to quality ingredients and exceptional customer service, making it a favorite among sandwich enthusiasts.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Development Fee Varies
Initial Franchise Fee $30,000
Initial Application and Document Preparation Fee $250 – $750
Site Selection Assistance $0 – $1,000
First Month’s Rent and Security Deposit $2,000 – $14,000
Leasehold Improvements $90,000 – $375,000
Store Design Consulting Services $0 – $1,500
Furniture, Fixtures, Equipment, and Signage $106,000 – $292,000
Initial Training Costs $0 – $15,000
Pre-Opening Consultation $0 – $1,000
Opening Assistance Costs $0 – $5,000
Computer Hardware and Software $1,500 – $15,000
Initial Inventory/Supplies $7,500 – $12,000
Professional Services $2,500 – $7,000
Opening Advertising Expenses $3,500 – $10,000
Insurance $250 – $3,000
Additional Funds (three months) $10,000 – $40,000
Total $253,500 – $822,250
Type of Expenditure Amount
Development Fee Varies
Initial Franchise Fee $30,000
Initial Application and Document Preparation Fee $250 – $750
Site Selection Assistance $0 – $1,000
First Month’s Rent and Security Deposit $2,000 – $14,000
Leasehold Improvements $90,000 – $375,000
Store Design Consulting Services $0 – $1,500
Furniture, Fixtures, Equipment, and Signage $106,000 – $292,000
Initial Training Costs $0 – $15,000
Pre-Opening Consultation $0 – $1,000
Opening Assistance Costs $0 – $5,000
Computer Hardware and Software $1,500 – $15,000
Initial Inventory/Supplies $7,500 – $12,000
Professional Services $2,500 – $7,000
Opening Advertising Expenses $3,500 – $10,000
Insurance $250 – $3,000
Additional Funds (three months) $10,000 – $40,000
Total $253,500 – $822,250

Franchise Disclosure Document

Competitors

Below are some of

Which Wich

key competitors in the

Sandwich

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
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150

New
+
-32%
-32%

$30,000

$254,000

$822,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training 

Which Wich provides extensive training to ensure franchisees are well-prepared to run their sandwich shops effectively. Here are the key components of their training program:

  1. Initial Training:
    • Classroom Instruction: Franchisees receive 37 hours of personal classroom instruction at the Which Wich headquarters in Dallas, Texas.
    • On-the-Job Training: This includes 60 hours of practical, hands-on training in a store setting, where franchisees learn day-to-day operations and management skills.
  2. Comprehensive Program:
    • The training spans two weeks and covers both theoretical and practical aspects. This includes real-life management experience and an in-depth tutorial about the Which Wich brand and culture.
  3. Ongoing Support:
    • Digital Training: Franchisees have access to digital training resources for continuous learning.
    • On-Site Expertise: Field experts provide on-site support to help franchisees implement best practices.

Territory Protection

Franchisees of Which Wich select their store location, subject to approval by the franchisor. However, they are not granted an exclusive territory.

Franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels and competitive brands managed by the franchisor.

Relocating the store is prohibited without prior written consent from the franchisor. Additionally, franchisees do not have the right of first refusal for opening additional stores.

The franchisor retains the authority to develop other business systems using the same or different trademarks and to license these to others within the development area. They can also advertise, promote the system, and offer or sell similar or different products and services within the same area.

Competitors

Blimpie

Blimpie is a sandwich shop franchise known as “America’s Sub Shop,” offering handcrafted subs, salads, and wraps in traditional and express formats, supported by established brand recognition and operational guidance.

Franchisees

?

97
+
-15%
-15%
Investment

?

$90,000 - $589,000

Potbelly Sandwich

Potbelly Sandwich Shop is a fast-casual restaurant franchise known for its toasted sandwiches, soups, and salads. It emphasizes a warm, neighborhood atmosphere and uses high-quality ingredients to deliver comfort food.

Franchisees

?

95
+
111%
111%
Investment

?

$654,000 - $1,274,000

Sourdough & Co

Sourdough & Co is a fast-casual restaurant franchise known for its gourmet sandwiches, soups, and salads served on freshly baked sourdough bread in a warm, inviting setting.

Franchisees

?

78
+
2500%
2500%
Investment

?

$286,000 - $569,000

I Heart Mac and Cheese

I Heart Mac and Cheese is a fast-casual restaurant franchise specializing in customizable mac and cheese bowls, grilled cheese sandwiches, and comfort food.

Franchisees

?

33
+
267%
267%
Investment

?

$330,000 - $809,000

South Philly Steaks and Fries

South Philly Steaks and Fries is a casual dining franchise that serves classic Philly cheesesteaks, hearty sandwiches, and crispy fries with a focus on bold and satisfying flavors.

Franchisees

?

1
+
0%
0%
Investment

?

$321,000 - $607,000

Roly Poly

Roly Poly serves a variety of rolled sandwiches and wraps, offering fresh and flavorful meal options in a convenient format.

Franchisees

?

25
+
-22%
-22%
Investment

?

$107,000 - $227,000