Vitality Bowls Franchise FDD, Costs & Fees (2025)

Superfood cafe franchise serving acai bowls, smoothies, and other healthy food options made with nutrient-rich ingredients, promoting wellness and nutrition.

Founded in 2011 in San Ramon, California, by Roy and Tara Gilad, Vitality Bowls emerged from the couple's quest to find safe, healthy food alternatives for their daughter, who has severe food allergies.

This personal mission evolved into a nationwide franchise, with the company beginning its franchising efforts in 2014. Today, Vitality Bowls is headquartered in Danville, California, and has expanded to over 75 locations across the United States.

Vitality Bowls specializes in açaí bowls, smoothies, fresh juices, salads, wraps, and grain bowls, all crafted with high-quality superfoods. The menu is designed to cater to health-conscious consumers seeking nutritious and delicious options for breakfast, lunch, dinner, or a snack.

A distinctive feature of Vitality Bowls is its commitment to an allergy-friendly environment, with kitchens specifically designed to prevent cross-contact, ensuring safety for customers with food allergies.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000 - $40,000
Rent, Security Deposit, Utility Deposit $2,000 - $15,000
Leasehold Improvements $44,800 - $388,200
Furniture, Fixtures and Equipment $47,900 - $66,940
Initial Inventory and Supplies $3,000 - $12,000
Insurance $5,000 - $10,000
Business Licenses and Permits $3,000 - $15,000
Professional Fees $2,100 - $10,000
Signage $2,000 - $15,000
Computer and Software $7,500 - $12,000
Grand Opening Promotion $10,000 - $15,000
Training Expenses $1,000 - $2,500
Training Wages $2,000 - $5,000
Additional Funds – 3 Months $38,500 - $76,500
TOTAL ESTIMATED INITIAL INVESTMENT $208,800 - $683,140
Type of Expenditure Amount
Initial Franchise Fee $40,000 - $40,000
Rent, Security Deposit, Utility Deposit $2,000 - $15,000
Leasehold Improvements $44,800 - $388,200
Furniture, Fixtures and Equipment $47,900 - $66,940
Initial Inventory and Supplies $3,000 - $12,000
Insurance $5,000 - $10,000
Business Licenses and Permits $3,000 - $15,000
Professional Fees $2,100 - $10,000
Signage $2,000 - $15,000
Computer and Software $7,500 - $12,000
Grand Opening Promotion $10,000 - $15,000
Training Expenses $1,000 - $2,500
Training Wages $2,000 - $5,000
Additional Funds – 3 Months $38,500 - $76,500
TOTAL ESTIMATED INITIAL INVESTMENT $208,800 - $683,140

Franchise Disclosure Document

Number of units

Training

Vitality Bowls provides comprehensive training to franchisees to ensure the successful operation of their restaurants.

  1. Initial Training: The franchisor offers an initial training program for franchisees and their initial managers. This training typically lasts about 60 hours and is conducted over a week at a designated location. The training includes operational, managerial, and system standards education necessary for running a Vitality Bowls restaurant.
  2. Manager Training: Before the restaurant's opening, both the franchisee and their initial manager must complete the initial training program to the franchisor's satisfaction. The franchisor provides instructors, facilities, and materials for this purpose.
  3. Additional and Refresher Training: Vitality Bowls may require franchisees and managers to attend additional or refresher training programs. These sessions are designed to update or reinforce operational standards and may be held at various locations across the United States.
  4. Employee Training: Franchisees are responsible for training their employees as per prudent business practices and system standards. The franchisor may provide guidance but ensures franchisees manage the training independently.

Territory Protection

Vitality Bowls provides its franchisees with a designated "Protected Area" to operate their restaurants. This territory is defined based on factors such as population density and demographics of the location.

Once established, the franchisor agrees not to permit other Vitality Bowls franchise locations or company-owned outlets to operate within this Protected Area during the franchise term.

However, the Protected Area does not guarantee exclusivity for all business activities. Vitality Bowls reserves the right to compete within the area through other channels, such as catering or delivery services, provided these do not involve a direct restaurant setup.

Competitors

Below are some of

Vitality Bowls

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
Upgrade
EBITDA
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59

New
+
-16%
-16%

$40,000

$209,000

$683,000

n.a.

$539,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Sauce on the Side

Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.

Franchisees

?

6
+
0%
0%
Investment

?

$494,000 - $794,000

Salad House

Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.

Franchisees

?

18
+
157%
157%
Investment

?

$304,000 - $751,000

Bango Bowls

Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$177,000 - $615,000

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000

Fruitfull

Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.

Franchisees

?

15
+
-48%
-48%
Investment

?

$91,000 - $218,000