

Founded in 2011 in San Ramon, California, by Roy and Tara Gilad, Vitality Bowls emerged from the couple's quest to find safe, healthy food alternatives for their daughter, who has severe food allergies.
This personal mission evolved into a nationwide franchise, with the company beginning its franchising efforts in 2014. Today, Vitality Bowls is headquartered in Danville, California, and has expanded to over 75 locations across the United States.
Vitality Bowls specializes in açaí bowls, smoothies, fresh juices, salads, wraps, and grain bowls, all crafted with high-quality superfoods. The menu is designed to cater to health-conscious consumers seeking nutritious and delicious options for breakfast, lunch, dinner, or a snack.
A distinctive feature of Vitality Bowls is its commitment to an allergy-friendly environment, with kitchens specifically designed to prevent cross-contact, ensuring safety for customers with food allergies.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Vitality Bowls provides comprehensive training to franchisees to ensure the successful operation of their restaurants.
Vitality Bowls provides its franchisees with a designated "Protected Area" to operate their restaurants. This territory is defined based on factors such as population density and demographics of the location.
Once established, the franchisor agrees not to permit other Vitality Bowls franchise locations or company-owned outlets to operate within this Protected Area during the franchise term.
However, the Protected Area does not guarantee exclusivity for all business activities. Vitality Bowls reserves the right to compete within the area through other channels, such as catering or delivery services, provided these do not involve a direct restaurant setup.
Below are some of
Vitality Bowls
key competitors in the
Healthy
sector.

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Oakberry Store is a health-focused fast-casual franchise offering organic açaí bowls and smoothies, serving on-the-go customers seeking nutritious options, and known for customizable bowls, streamlined small-format stores, and a rapidly expanding global footprint in more than thirty-five countries.
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Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.
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Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.
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Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.
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Sauce on the Side is a fast-casual restaurant franchise offering hand-crafted calzones, salads and desserts, serving diners seeking quality and convenience, and known for fresh dough-made-in-house, strong off-premise sales channels and modern dine-in ambiance.
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Salad House is a health-focused café franchise offering build-your-own salads, wraps and smoothies, serving wellness-oriented diners and families, and known for fresh ingredients, customisation and fast-casual convenience.
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