Village Juice & Kitchen is a health-driven restaurant brand that originated in Winston-Salem, North Carolina. Founded by Lonnie and Nathan Atkinson, alongside Clyde “CP” Harris, the concept started in 2014 with cold-pressed juices and almond milks sold at local farmers’ markets. Their growing popularity led to the launch of their first permanent location in Winston-Salem in 2016.
The brand’s menu goes far beyond juices and smoothies, offering an array of salads, wraps, sandwiches, soups, toasts, and breakfast dishes—all crafted with minimally processed, made-from-scratch ingredients.
Village Juice & Kitchen entered the franchise market in 2019, celebrating the debut of its first franchise store in Charlotte, North Carolina.
Headquartered in Winston-Salem, the company continues to expand by forming strong partnerships and maintaining a focus on serving flavorful, health-conscious meals that appeal to a wide range of customers.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Village Juice offers 3 types of franchises:
We are summarizing below the main costs associated with opening a franchised Village Juice Traditional Restaurant (Without Onsite Juicing). For more information on costs required to start a Village Juice franchise, refer to the Franchise Disclosure Document (Item 7).
Village Juice provides a structured training system to ensure its franchisees are prepared to run their business effectively. Here’s a summary of the training programs offered:
Village Juice grants franchisees a Protected Territory, which is typically defined by geographical markers such as zip codes, county lines, or a radius from the store location. The standard size for a Protected Territory is either a two-mile radius or an area containing up to 50,000 people, whichever is smaller. This protection ensures that as long as the franchisee remains in good standing, no other Village Juice outlet will operate within that territory.
However, the franchisor retains certain rights that limit the exclusivity of the territory. For example, Village Juice can establish locations in airports or sell products through other channels like online platforms and grocery stores within the franchisee’s territory. Additionally, the franchisor does not restrict sales or solicitations by other franchisees or corporate-owned stores to customers who may reside within the Protected Territory.
Territory protection also depends on the franchisee meeting operational milestones, such as opening their store within 12 months of signing the agreement. If the franchise fails to open on time or operates below standards, Village Juice reserves the right to revoke the territory rights. This arrangement offers a balance between territorial security and operational accountability for the franchisee.
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Below are some of
Village Juice
key competitors in the
Healthy
sector.
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$39,500
$323,000
$969,000
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$0
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VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.
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Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.
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Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.
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JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.
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